July, 2022

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How Products Shape Our Mindsets and Change Our Reality

Nir Eyal

When I first started using the Strava app, my weekly running mileage skyrocketed. Nothing had changed other than my perception of how much running was “enough.” Lots of people in my feed were clocking 40 to 60 miles a week, and suddenly my 20-mile weekly average seemed negligible. Here's how the products we use can shape our perception of reality and, as a result, change our actions and lives—all by leveraging the much-studied yet still mysterious power of mindsets.

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To Influence Product Development, Spend More Time in the Problem Space

280 Group

Product Managers are, by nature, problem solvers – and sometimes, they may jump into talking about solutions before fully understanding the problems that a product is attempting to solve. Given tight deadlines and the pressure to get to market quickly with innovative products, many Product Managers feel the need to propose product features and changes they think will meet customer needs.

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Ask Teresa: What if Your Buyers Aren’t Your Users?

Product Talk

At its core, product discovery is a simple concept. By talking to our customers regularly, we can collect insights into their unique problems, needs, and desires (or what I often refer to as “ opportunities ”). We then use these insights to guide the products we build. However, many people worry that it’s more complicated than that. I get a lot of questions about B2B (business to business) vs.

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What Should a Head of Product Do?

Roman Pichler

Listen to this article: [link]. The Head of Product Role. A head of product is someone who manages a group of product people—individuals who look after one or more products and who may be called product manager or product owner. Depending on the size and org structure of your company, the role might also be referred to as Chief Product Officer, VP Product, or Director of Product Management. [1].

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How to Migrate From DataStax Enterprise to Instaclustr Managed Apache Cassandra

If you’re considering migrating from DataStax Enterprise (DSE) to open source Apache Cassandra®, our comprehensive guide is tailored for architects, engineers, and IT directors. Whether you’re motivated by cost savings, avoiding vendor lock-in, or embracing the vibrant open-source community, Apache Cassandra offers robust value. Transition seamlessly to Instaclustr Managed Cassandra with our expert insights, ensuring zero downtime during migration.

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12 Best Practices For Managing The End To End Customer Experience

Product Management Today Submitted Articles

Learn the best practices for managing end-to-end customer experience and improving customer retention and loyalty.

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Intercom’s Sanj Bhayro on creating the right foundation to help businesses scale

Intercom, Inc.

Growth is arguably the most defining and sought-after trait of technology companies. Those line charts showing fast-rising user acquisition or explosive ARR have been synonymous with the industry over the past decade. However, growth is seldom linear, as is all too clear in the current economic climate. It fluctuates, plateaus, goes up and down with each new round of funding, new competitor, new technological leap – or even a global pandemic or economic downturn.

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How to Step into Leadership and Grow a Winning Product Team 

280 Group

Transitioning into a leadership role after years as a rockstar Product Manager is exciting – but it’s no easy task. In your new position, you’ll be responsible for leading a team of Product Managers and Product Owners, helping them advance their careers while you guide them in strategy creation and tactical execution. You’ll also be responsible for aligning your team’s work with business initiatives, collaborating with stakeholders across the organization, and delivering an exceptional customer

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Machine Learning (ML) Demystified: What Do You Need to Know About it?

The Product Coalition

The emergence and evolution of data science have been one of the biggest impacts of technology on enterprises. As the web world keeps growing and getting competitive, there’s a dire need for businesses to learn as much as they can about their consumers and the patterns impacting sales and profits. In short, there’s a need to implement technologies that can simplify data gathering, assorting, and managing, now more than ever.

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Time To Build

svpg

By now everyone that reads these articles is aware that our industry has entered yet another one of its down cycles. Most of the companies I know of and work with have had at least some level of staff reduction, and have worked to bring down their spend. Some have a sizable war chest because. The post Time To Build appeared first on Silicon Valley Product Group.

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Driving Business Impact for PMs

Speaker: Jon Harmer, Product Manager for Google Cloud

Move from feature factory to customer outcomes and drive impact in your business! This session will provide you with a comprehensive set of tools to help you develop impactful products by shifting from output-based thinking to outcome-based thinking. You will deepen your understanding of your customers and their needs as well as identifying and de-risking the different kinds of hypotheses built into your roadmap.

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Mobile app user journeys: definitions, analysis, and best practices - Mixpanel

Product Management Today Submitted Articles

A user journey is a technique for gleaning insights about your users by observing their experience. Designing a mobile app involves building great user journeys.

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Launching new products inside big organisations – Hannah Gibson on The Product Experience

Mind the Product

What's it like launching new products within a big organisation like Ocado? In this week's podcast, Lily and Randy sat down with Hannah Gibson, Chief Product Officer at Ocado Technology to discuss her experiences in product management over the past 10 years at her organisation, and the key lessons learned from launching a new product inside a much bigger establishment. [.

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Built for you: Two-way SMS, a next-generation Inbox, smarter bots, and more

Intercom, Inc.

We started off the summer with a bang – hosting the Summer 2022 edition of New at Intercom and announcing three huge new product releases: SMS , the next-generation Inbox , and Custom Actions and Custom Objects in bots. If you joined us for New at Intercom last month, you may already have some idea of what’s in store on Built For You this month, (but if not, you can watch it on-demand here ).

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Trailblazing Women in Product Management: Sneha Narahalli, Vice President, Head of Product at Sephora

280 Group

For our next installment of the Women in Product Management Series I interviewed Sneha Narahalli , Vice President, Head of Product at Sephora. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into Product Management? . I was a developer originally, but soon realized that it didn’t excite me when I woke up every morning.

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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

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How Do You Know if You Are Building with or for Customers?

The Product Coalition

Product teams aren’t serving customers to the detriment of their work and the product; they collaborate with customers… Continue reading on Product Coalition ».

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Dance of Product

The Product Guy

Getting the team to work in a more process orientated way can be a magical and mysterious dance. Watch and learn more from product management expert, Benny Reich.

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Introducing Mixpanel’s Company KPIs Dashboard Template

Mixpanel

When you open Mixpanel, you may have an overarching idea of the metrics you need to measure. But you may not know exactly where to start. To take the guesswork out of measuring the right metrics, today we released the Company KPIs Dashboard template—nine out-of-the-box, fully customizable reports that make it easy for anyone to measure engagement, retention, and growth metrics.

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Beyond Amazon.com: Amazon-as-a-Service

Mind the Product

Amazon recently announced a "Buy with Prime" option that will allow Amazon's prime members to purchase off Amazon's website in other participating online stores. How is Amazon able to offer such services externally? What is the real business strategy plan at play here? [.] Read more » The post Beyond Amazon.com: Amazon-as-a-Service appeared first on Mind the Product.

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How Embedded Analytics Helps Product Managers Exceed Their KPIs

Embedded analytics can help you deliver cutting-edge analytics experiences to your end-users that align with KPIs that are critical to the growth and success of your business. Read this eBook to learn how an embedded analytics platform, like Qrvey, can help PMs exceed the following KPIs: Growing revenue while improving customer retention rate Delivering rapid time to value Earning a high net-promoter score Increasing Gross Margin / Profitability Conversion rate from trial to paid Don’t just meet

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Effective customer engagement is business critical – insights from Harvard Business Review Analytic Services

Intercom, Inc.

Creating quality customer experiences has always been important for retaining customers. Now, during this time of economic uncertainty and against a competitive landscape, effective customer engagement is business critical. New research from Harvard Business Review Analytic Services reveals that businesses of all sizes – from small businesses to enterprises – are realizing the business value of personal, efficient customer engagement.

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Problem solution

280 Group

The post Problem solution appeared first on 280 Group.

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The Evolution of E-commerce: Trends & Statistics in 2022

The Product Coalition

Let’s discover the evolution of e-commerce technology. The outbreak of the covid-19 pandemic has damaged market landscapes. It means fewer shoppers come to physical stores after the pandemic. Even businesses that never sell products through technology have faced the dilemma of either selling an online or closing business. This circumstance is leading to the emergence of e-commerce marketplaces.

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Usability Testing Best Practices

UserInterviews

Straight from our internal UX research playbook: A quick guide to conducting usability tests to help answer the question “can people actually use this thing?

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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Multi-dimensional Identities

Product Management Today Submitted Articles

Earlier this week, my 6-year old daughter came to me with a playing card from a Loteria Bingo game. In celebration of the Hispanic Heritage Month, the card showed a picture grid of different professions in Spanish: Doctora (Doctor), La Compositora (Composer), Abogada (Lawyer), Cocinera (Chef). Excitedly, she said, “Mamma, I’m going to be a doctor, a chef and a painter.

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Finding your way in product management without a technical background

Mind the Product

Breaking into a product management career when you do not have a technical background can seem intimidating if not impossible. In this article, Ambre Josse dives into what is really behind the best way to embrace a product career if you do not have a technical background. [.] Read more » The post Finding your way in product management without a technical background appeared first on Mind the Product.

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Intercom’s product principles: How connected, modular systems help us to focus on important decisions

Intercom, Inc.

When I joined Intercom eight years ago, I knew nothing about system design. I designed and presented my ideas using high-fidelity mockups. They were quick to put together, and so I assumed that even wireframes were a waste of time, let alone system design diagrams. This is the second post in a series exploring our product principles. Here, Gustavs discusses our design principle of “Connected, Modular Systems”.

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A Product Manager’s Journey

The Product Guy

With a foundation in systems design to working at Google and beyond. Watch and learn more from product management expert, Amin Bashi.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.