January, 2023

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How will ChatGPT change product management?

Mind the Product

We look at the likely impact of the latest AI bot ChatGPT on product work and find out how product people are using it So… chatbot software ChatGPT. Have you played with it? Looked at how you might use it in your product? Do you welcome it or worry about its impact on the work [.] Read more » The post How will ChatGPT change product management?

ChatGPT 211
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Monetizing Your Product: A Guide to Pricing Strategies and Techniques

The Product Coalition

“Price is what you pay, value is what you get” — Warren Buffett Continue reading on Product Coalition »

Strategy 156
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Pull, Don’t Push: How Catalysts Overcome Barriers and Drive Product Adoption

First Round Review

Marketing expert Jonah Berger has spent years probing into the science behind changing people’s minds, and why becoming an effective change agent is about lowering barriers, not pushing harder. He distilled five of the most common barriers into a simple framework and walks us through how founders can more effectively build and sell products.

Framework 104
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Product Vision Board Checklist

Roman Pichler

Overview The checklist below is structured according to the five elements of the product vision board. These are vision, target group, needs, product, and business goals. You can download the list together with the product vision board template by clicking on the image below. Vision Inspiring : Describes the positive change the product should create.

Vision 208
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The Best Product Strategy Is a Customer-Facing Portfolio Strategy

Speaker: John Mansour - President, Product Management University

You know that sinking feeling. You’ve come up with a winning product strategy, everyone’s on board and energized, and you’re halfway down the path to execution only to have it submarined by something someone convinced your leadership was more strategic! It’s a scenario that’s all too familiar and it exemplifies one of the biggest struggles with individual product strategies.

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5 Most Effective Techniques for Gathering Voice of Customer (VoC) Data in B2B

Product Management University

Voice of the Customer (VoC) data gives B2B organizations deeper insights into the business of their target customers so they can build, market, sell, and deliver higher-value products and services that lead to more consistent and predictable growth. In B2B though, voice of customer data is used for more than just products. It’s the foundation for the organization’s strategy and the key to well-coordinated execution plans across product management, product marketing, sales, and customer suc

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How To Recognize Effective Project and Program Management

Johanna Rothman

Random Feature Roadmap for One Program. Several people on social media have denigrated the terms “project manager” and “program manager.” These people claim there is no need for either role in an effective team, especially an agile team because the team can manage its own deliverables. While some agile teams can manage their own deliverables, that's not the only role for a project or program manager.

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Product management books to read in 2023

Mind the Product

What’s on your bookshelf? Reading is an essential occupation for any product manager who wants to keep learning and developing their skills and stay current. As Fran Lebowitz famously said, “think before you speak, read before you think”. Although it’s a relatively young profession, product management has already spawned some pretty classic reference works.

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From News To Product Launch: Why Product Managers Should Read More Technology News

The Product Coalition

A couple of weeks ago, I was attending a public Product Management event. One of the speakers said this: “it doesn’t matter which product you’re working on — if you’re not using AI, you’re missing out”. I think that was a bit of an overstatement. Forcing a solution on a problem is never a good thing, but I do think that following tech news, and news about AI specifically, is a huge part of the toolbox for modern-day entrepreneurs.

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Trailblazing Women in Product Management: Costanza Montresor, Global Head of Consumer Digital Security Product at Vodafone

280 Group

For our next installment of the Women in Product Management Series I interviewed Costanza Montresor, Global Head of Consumer Digital Security Product at Vodafone. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into Product Management? At the start of my career, I had roles in various departments, from online e-commerce, to media, and strategy.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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Product in Practice: Building to Learn at Singularity Creations

Product Talk

Saying no is a huge part of excelling in your product practice. If you say yes to every request that comes your way—whether from customers, salespeople, or executives—you can quickly get overwhelmed and lose focus. But this isn’t always easy. Product people naturally want to solve any problems they’re presented with. Especially when you know it’s just a small request that wouldn’t take too much time to build.

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The future of learning: Meet the edtech companies leading the way

Intercom, Inc.

Education is not exactly what we would call a tech-driven industry. Despite the influx of new technology and devices making their way into classrooms each year – (permitted or not!) – plenty of teachers and parents remained skeptical about the role technology could play. Enter 2020. The COVID-19 pandemic brought about a seismic shift in education, and all over the world, schools and universities were forced to move their classes online to keep students and faculty safe while making sure educatio

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Understanding Bounce Rate to Improve It

AB Tasty

Bounce rate is a type of web analytics that measures the behavior of visitors to a website or page within the website. It is one of the most important metrics by which to understand how well the website is performing.

Marketing 145
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Self-leadership for your product and career success

Mind the Product

In this adapted excerpt from his recent book Career Dreams to Career Success: Conversations with a Mentor Sigi Osagie discusses how we can use self-leadership to succeed in our careers. [.] Read more » The post Self-leadership for your product and career success appeared first on Mind the Product.

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Identify Assumptions, Hypothesize Quickly: Generating Useful Feedback to Improve Your Product

Speaker: Scott Sehlhorst - President of Tyner Blain, Product Management and Strategy Consultant

What we build are features, intended to add value for our customers and advance our company's financial goals. To know what to measure, you have to unearth your assumptions of how each feature will make things better, and form testable hypotheses. See how to build an impact map, understand leading indicators, and write disprovable hypotheses - which are the inputs to your experimental design.

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Momentum: How Product Managers Can Operate With No Regrets

The Product Coalition

Success engenders confidence and more success for products and, therefore, product managers. Reciprocally, lack of success works the same. Show me a product manager whose latest release is a hit with users and driving the outcomes desired by the company. I will show you a product manager who is likelier to operate confidently and will continue to have at least near-term success.

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Price Transparency: Putting the customer first in B2B software

Mixpanel

Customer Focus is one of our core cultural values at Mixpanel. We respect our customers’ time and strive to make buying software as seamless and frictionless as subscribing to your favorite music streaming service. That’s why we’ve made all of Mixpanel’s plans available for purchase online with our pricing clearly listed on our website. This removes the friction of customers having to schedule a call with a sales rep, negotiating on price, and the many other steps that completing a B2B software

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Slowing Down: Choosing Not to Set Goals for 2023

Product Talk

Happy New Year! For the past several years, I’ve published a state of the business report as my initial blog post of the year. And this year will be no different. In this post, I’ll reflect on the past year and look at the year ahead. Let’s dive in. Reflecting on 2022: Measuring the Impact of Our Course Business. Switching to a course-first business has had a major impact on the number of people we can reach.

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Announcing Intercom’s new AI features

Intercom, Inc.

The arrival of ChatGPT just eight weeks ago was a watershed moment. Suddenly it seemed that generative AI might transform industries from education to marketing. And Intercom’s area of focus – customer service – is among those most poised to benefit. However, getting from technological breakthrough to useful applications is far from straightforward.

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Value-Driven AI: Applying Lessons Learned from Predictive AI to Generative

Speaker: Data Robot

Enterprise AI maturity has evolved dramatically over the past 5 years. Most enterprises have now experienced their first successes with predictive AI, but the pace and scale of impact have too often been underwhelming. Now generative AI has emerged and captivated the minds and imaginations of leaders and innovators everywhere. Join our DataRobot experts to reflect on lessons learned from helping hundreds of enterprises grow their AI maturity over the past 5 years.

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Charting a Path to Greatness

The Product Guy

Greatness starts with talking to users, talking to prospects, talking to someone who has direct outside access to your product. Watch and learn more from product management expert, Meghan Nesta.

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Starting a new job in product – Lily and Randy on The Product Experience

Mind the Product

What’s it like starting a brand new job in product with a shiny new title? How do you approach onboarding and ensure that you have a smooth transition into your new team in your first 90 days? In this podcast episode, Lily Smith — who recently just started a new role at BBC Maestro as [.] Read more » The post Starting a new job in product – Lily and Randy on The Product Experience appeared first on Mind the Product.

Branding 184
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How To Conduct A Mobile App Usability Test: The 2023 Guide

The Product Coalition

Usability testing is an important part of the app development process because it helps to ensure that the app is easy and enjoyable to use. This is particularly important for mobile apps, as users have high expectations for the apps they use and are quick to uninstall those that are difficult or frustrating to use. By conducting usability testing, you can identify and fix any issues before the app is released, increasing the chances of its success in the market.

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The Best UX Research Conferences and Events in 2023

UserInterviews

A giant list of 84 upcoming conferences on user research, UX, ReOps, product, and service design. Includes online, in-person, and hybrid events through 2023.

UX 131
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Keep the Competitive Edge and Reduce Churn

Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group

When customers leave your product ecosystem, they often leave you puzzled about the reasons behind their departure. Maybe your product was once the best option on the market, but due to missing features and difficulties, its competitive edge has dwindled. Alternatively, customers might encounter challenges in using the product, thereby undermining the initial value proposition that drove their adoption.

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How I treat creative copy like a product—using data

Mixpanel

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. If you think I’m being extreme, just wait until you read the rest of this post. Copywriting, while often thought of as something creative and inspired, is a technical craft.

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CX expert Bill Price on creating frictionless customer experiences

Intercom, Inc.

Delayed orders, faulty services, missing information, you name it – every time a customer reaches out, it tells you something about the friction they’ve experienced. Customer service teams are all too often drowning in angry, repetitive tickets, and yet, we don’t seem to focus enough resources on tackling the reasons behind it. Could all of this extra work, unhappy customers, and lost revenue be avoidable?

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Split Product Management Disorder

The Product Guy

Two trends in product management seem to be fighting with each other. The first one is the product owner being split from the product manager roles. Watch and learn more from product management expert, Benny Reich.

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Experiment like a boss by Merissa Silk

Mind the Product

In this ProductTank Sofia talk, Merissa Silk, Senior Staff Product Manager at Onfido, provides 10 guiding principles when doing product experiments and when bringing the culture of experimentation to your team. Consistent growth relies on experimentation. It can take different formats in modern organisations, from A/B and multivariate testing to alpha, beta, and hypothesis-driven development. [.

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Powering Customer-Centric Experiences with Data

We know that today’s customers prioritize experiences over other aspects of a brand. Customers' expectations for digital interactions are constantly rising, which puts pressure on brands to continuously optimize their digital strategies in order to stay ahead of the competition. When it comes to unlocking a new level of digital experience, data-driven experimentation is the key.

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Digital Transformation: What Product Managers Need To Know

The Product Coalition

The digital age has changed the way we do business, and digital transformation is at its heart. "Digital transformation" is the process of using technology to redefine processes, products, and services to create more value for customers and organizations. It can take many forms, from automating mundane tasks to completely reimagining how a company operates.

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The 30 Best Pieces of Advice for Entrepreneurs in 2022

First Round Review

The best company-building advice is timeless, with a focus on the fundamentals. We rounded up 30 essential insights for startups to lean on in the coming year, no matter the climate.

Startups 112
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5 Clever Scarcity and Urgency Examples to Boost Your Conversions

AB Tasty

Urgent situations push us to act fast and scarcity triggers anxiety which also forces us to act promptly. Put into the right hands, these tools can help ecommerce and online businesses boost their conversions and increase sales.

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