The Accidental Product Manager
JULY 31, 2023
Fast delivery is causing problems for product managers Image Credit: Hamilton Greene Selling products online has become a part of just about every business’s operation. This has opened up new markets for product managers to go after. However, it turns out that selling online comes with a number of rules that product managers may not realize when they first start selling online.
BrainMates
JULY 31, 2023
Innovation Is Just Good Product Management By ADRIENNE TAN Innovation has become a buzzword in countless organisations. CEOs want it, strategists write about it, marketers talk about it, and product managers strive to deliver it. Yet despite all this attention, it is still uncommon to see organisations building innovation into their mode of operation.
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The Product Coalition
JULY 29, 2023
Product leaders around the globe wonder how and why to harness the power of AI and its trends in their products. This article aims to challenge these thoughts and question when and how to do so. Lately, I get asked a lot about using AI as a tool in products. Product leaders around the world wonder how to ride the AI trends, as well as where to use this technology.
dscout People Nerds
JULY 31, 2023
Sometimes stakeholders don’t realize the real value of what you’re providing. Facilitating entertaining sessions can make all the difference.
Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group
Senior leaders often want to see months - or years - long product roadmaps. But these predictions often do not create products your customers will love. While customers aren’t fickle, they often do not know what they want until you give them something to try. That means product leaders need to integrate experiments and options into their roadmaps. In this presentation, Johanna Rothman will explain: How to limit the duration of a roadmap and show possible options.
Userpilot
JULY 31, 2023
What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. But what exactly does this entail? In this article, we will cover the key responsibilities of PMMs, as well as discuss the skills needed to succeed in this role.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
The Product Guy
JULY 30, 2023
If you are a product manager, your job is to deliver the best for your customers and company. Watch and learn more from product management expert, Benny Reich.
The Product Coalition
AUGUST 1, 2023
Are you using OKRs to measure the effectiveness of your strategy, or just to plan your tasks?
Product Management University
JULY 31, 2023
The career paths for sales engineers (SEs) and solution consultants (SCs) are wide open due to the blend of business and technical skills, sales skills and positioning expertise required to succeed in this role. If you think about it, those skills, to a greater or lesser degree, are required in just about any market or customer-facing role in a high-tech company.
Amplitude
JULY 30, 2023
Where do you start with implementing product-led growth (PLG)? Go deeper on how to map your funnel with PLG in mind, how to set up tracking, and how to implement PLG in-app.
Advertiser: Aggregage
The objective of this research is to dispel misunderstandings about crucial project management terms and their definitions. It aims to accurately place these terms and facilitate a comprehensive global understanding of their meanings.
Mind the Product
JULY 31, 2023
Peek's CPO Navya Rehani Gupta looks at the art of zooming in and zooming out and at finding the right focus for every perspective and every situation. Read more » The post Mastering perspective – zoom in, zoom out as a product leader by Navya Rehani Gupta appeared first on Mind the Product.
The Product Coalition
AUGUST 4, 2023
Product excellence requires tech literacy. Here is how to level up your skills. I have preached this more than once, technical literacy for product managers is essential. In the area of AI, it is critical for everyone, but product managers have to stay ahead of the curve. Today I will write about gaining technical literacy (free courses only). If you dont have the self-discipline required for self-education (and many of us dont), please pay for your education — it will keep you accountable.
Product Management University
AUGUST 2, 2023
Here are 10 things that would happen if product management, product marketing, sales and customer success all had a common view of your target customers. There’d be no silos or competing priorities. There’d be a common understanding of what customers are trying to accomplish, why those business goals and outcomes are critical to their success and how they measure success.
TechEmpower - Product Management
JULY 31, 2023
When talking to startup founders or other innovators, we always ask questions to better understand their business as a core. What does the business do? How does it meet customers’ needs? And most importantly, how does it make money? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects?
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In an increasingly mobile-first world, successful mobile apps have become a key driver for business growth. However, many companies still struggle to find success in the highly competitive mobile market. While many factors determine the success of a mobile app, one of the most important and often overlooked is app performance and its effect on the user experience.
Mind the Product
JULY 30, 2023
How improper testing, too much data too often, and picking the wrong North Star metric can lead to data-driven blunders Read more » The post SUNDAY REWIND: Data-driven blunders and how to avoid them appeared first on Mind the Product.
The Product Coalition
AUGUST 3, 2023
How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process. Meanwhile, a robust product strategy lays the roadmap to achieve that vision.
Split
AUGUST 2, 2023
When it comes to releasing features, today’s developers face numerous challenges. This includes the pressure to do more with less, which can cause them to burnout and quit. In fact, the average turnover rate for developers is around 25%. But it doesn’t have to be this way. The best developers pride themselves on delivering quality code without cutting corners.
Amplitude
JULY 30, 2023
Discover how humility, ownership, and growth mindset shape Amplitude and empower Ampliteers to achieve remarkable success in an interview with Jeffrey Wang, Co-Founder and Chief Architect.
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Organizations look to embedded analytics to provide greater self-service for users, introduce AI capabilities, offer better insight into data, and provide customizable dashboards that present data in a visually pleasing, easy-to-access format. To better understand the factors behind the decision to build or buy analytics, insightsoftware partnered with Hanover Research to survey IT, software development, and analytics professionals on why they make the embedded analytics choices they do.
Mind the Product
JULY 31, 2023
In part two of this deep dive, Mind the Product’s and Pendo's Principal Strategist Christine Itwaru discusses common biases in product management careers, like authority, recency, availability, survivorship, and bandwagon effect. Read more » The post Deep dive: How to deal with cognitive bias in product – Part 2 appeared first on Mind the Product.
The Product Coalition
AUGUST 4, 2023
The Role of Data in Defining Your North Star Metric How the Right North Star Metric Can Illuminate Your Business Path A North Star metric is a key performance indicator (KPI) that a company uses as the leading measure of its success. The term is derived from the North Star (Polaris), which mariners historically used as a navigation guide. This metric should represent the core value your product delivers to customers.
Brian Balfour
JULY 31, 2023
In March, LinkedIn launched an AI assisted growth loop. Fareed Mosavat and I recorded a convo where we broke it down step by step. We were shocked when we looked up the stats. From March to June it went from generating 0 to 1M uniques per month according to Ahrefs and is on one of the steepest growth curves we’ve ever seen for a content loop. ?️ Note: Fareed and I are thinking about turning this type of convo into a podcast.
Userpilot
JULY 31, 2023
Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. The big deal is turning them into paying customers who keep renewing their subscriptions long-term. But look no further! This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue.
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Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.
Mind the Product
AUGUST 3, 2023
When I was about five years old my kindergarten teacher asked my class about our aspirations for the future. While the boys around me eagerly declared their dreams of becoming police officers, firefighters or footballers, I stood tall and declared: I wanna be a product manager. (What I actually said was I want to be Read more » The post Reflections on my journey to becoming a product manager appeared first on Mind the Product.
The Product Coalition
JULY 30, 2023
Your product might be awesome, but if there is no significant need on the other side, it wouldn’t succeed. A need is more than a general desire, and you should trust your customers’ actions more than their words. Here is what to look for. Photo by Angelo Pantazis on Unsplash As a CEO who takes herself and her company seriously, I am on a constant learning journey.
Amplitude
AUGUST 1, 2023
Austin Hay, Head of Marketing Technology at Ramp and Reforge expert, provides five retention analysis best practices he’s picked up from his MarTech experience.
Userpilot
JULY 30, 2023
Looking to leverage marketing automation segmentation to offer contextual and relevant in-app messages ? Marketing automation segmentation enables you to deliver the right message to the right people at precisely the right time. This game-changer can help you foster customer relationships, drive engagement, and boost business growth. In this article, we’ll look into how to use marketing automation segmentation to drive growth and the best tools for it.
Speaker: Scott Sehlhorst
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
Mind the Product
AUGUST 3, 2023
AI-driven software generation will redefine the competitive landscape in SaaS, so it's time to consider what other differentiators will hold their value Read more » The post How AI-generated software could turn your competitive moat into a puddle appeared first on Mind the Product.
Product Innovation Educators
JULY 31, 2023
Starting from the customer experience to build products customers love Today we are talking about the “working backwards” approach to product that was created at Amazon. To give us the details on this approach, Colin Bryar is with us. He joined Amazon in 1998—four years after its founding—and spent the next 12 years as part of Amazon’s senior leadership team.
Amplitude
AUGUST 2, 2023
Learn how Vimeo stakeholders access and analyze data independently, allowing the company to grow without relying solely on hiring additional analysts.
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