Sat.Jul 16, 2022 - Fri.Jul 22, 2022

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5 Customer Success Trends That Scream for Data Democratization

Gainsight

Leading customer success (CS) organizations use data to drive strategies and tactics that help customers achieve their desired outcomes and, ultimately, renew or expand their subscription. . I know what you’re thinking—using data to drive business outcomes, what a novel concept. . But setting the sarcasm aside, there is a big difference between talking about data-driven customer success and actually pulling it off.

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What does it mean to be a global product manager?

Mind the Product

In celebration of World Product Day tomorrow we thought we should look at what it means to be a global product manager. Think about the many challenges of managing global products – how do you address the differences between users in different regions, for instance? And how do you ensure success? To get some answers, [.] Read more » The post What does it mean to be a global product manager?

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Ask Teresa: What if Your Buyers Aren’t Your Users?

Product Talk

At its core, product discovery is a simple concept. By talking to our customers regularly, we can collect insights into their unique problems, needs, and desires (or what I often refer to as “ opportunities ”). We then use these insights to guide the products we build. However, many people worry that it’s more complicated than that. I get a lot of questions about B2B (business to business) vs.

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How Do You Know if You Are Building with or for Customers?

The Product Coalition

Product teams aren’t serving customers to the detriment of their work and the product; they collaborate with customers… Continue reading on Product Coalition ».

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From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success

Speaker: Anne Steiner and David Laribee

As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.

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Des Traynor talks startup strategy, product fundamentals and Enterprise SaaS on 20VC

Intercom, Inc.

Our Co-founder and Chief Strategy Officer Des Traynor joins the 20VC podcast for a fascinating conversation with host Harry Stebbings. Des shares insights from the full range of his career – the chat is packed full of anecdotes and lessons about the origins of Intercom, the most enduring startup myths, his approach to angel investing, the challenge of SaaS product marketing, and much more.

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Time To Build

svpg

By now everyone that reads these articles is aware that our industry has entered yet another one of its down cycles. Most of the companies I know of and work with have had at least some level of staff reduction, and have worked to bring down their spend. Some have a sizable war chest because. The post Time To Build appeared first on Silicon Valley Product Group.

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The Evolution of E-commerce: Trends & Statistics in 2022

The Product Coalition

Let’s discover the evolution of e-commerce technology. The outbreak of the covid-19 pandemic has damaged market landscapes. It means fewer shoppers come to physical stores after the pandemic. Even businesses that never sell products through technology have faced the dilemma of either selling an online or closing business. This circumstance is leading to the emergence of e-commerce marketplaces.

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Why People See Problems Where There Are None

Nir Eyal

Our baseline dissatisfaction is what motivates us, but we must harness it correctly. Do you often experience a strange malaise, that feeling of blah-ness you can’t quite explain? The good news is you’re not alone. You may be surprised to learn that, although people don’t often admit it, everyone’s default state is dissatisfaction; it’s how we evolved.

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Finding your way in product management without a technical background

Mind the Product

Breaking into a product management career when you do not have a technical background can seem intimidating if not impossible. In this article, Ambre Josse dives into what is really behind the best way to embrace a product career if you do not have a technical background. [.] Read more » The post Finding your way in product management without a technical background appeared first on Mind the Product.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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393: Tech-driven vs. market-driven innovation – with John Cooley, PhD

Product Innovation Educators

Insights for product managers from a case study with an electric vehicle gamechanger. Today we are exploring technology-driven vs. market-driven innovation. I want to set up the topic for us a bit. There are times that a technology comes first and later a problem associated with a market need is found that the technology addresses. Examples include the glue that made 3M’s Post-it-Notes possible 7 years after the glue was invented, an electric actuator Caterpillar invented that went unused

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The Essential Questions That Lead to a Great Product Strategy

The Product Coalition

“The wise man doesn’t give the right answers; he poses the right questions.”?—?Clause Levi-Strauss There I sat in a sterile office conference room, long before the days’ Google and We Work forced creativity into the workplace, stumped. The CFO of our division just asked me, a new management trainee, why I thought the company was pursuing the strategy he laid out.

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Product Manager Manager Goal Setting

The Product Guy

As a manager of product managers, number one, be sure to set clear goals. Watch and learn more from product management expert, Meghan Nesta.

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Rethinking delivery with product ops in the age of product

Mind the Product

In this #mtpcon SF+Americas 2022 Spotlight session, sponsored by Pendo, Christine Itwaru, Senior Director of Product Operations, and Rick Kadlac, Lead Product Operations Systems Manager, look at how to rethink delivery with product operations. [.] Read more » The post Rethinking delivery with product ops in the age of product appeared first on Mind the Product.

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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

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Customer-Centricity in Practice: From Insights to Product Roadmaps with Ferdinand Goetzen of Reveall

UserInterviews

You can’t be “customer obsessed” without customer insights. An insights pro explains how to establish a continuous research practice and make the most of your data.

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How to Become a More Self Aware Product Manager: A Five Step Process

The Product Coalition

95% of people “think” they are self-aware, while only 10–15% genuinely are self-aware. Continue reading on Product Coalition ».

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Engineering manager vs senior engineering manager – what’s the difference? 

ProductBoard

At Productboard, our engineering career ladder contains two manager titles: manager and senior manager – and we’re hiring for both. But what are the differences between the two roles, and what skills and experience would you need to be a great fit for either one? Read on to find out. It’s all about impact Before we focus on the differences between an engineering manager and a senior engineering.

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SUNDAY REWIND: The history and evolution of product management

Mind the Product

In this Sunday Rewind post, we look back to when Martin Eriksson provided a bit of background into the history and evolution of product management. [.] Read more » The post SUNDAY REWIND: The history and evolution of product management appeared first on Mind the Product.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Quality Function Deployment: The Best Method For Building Customer-Driven Products

Userpilot

Are you wondering what Quality Function Deployment (QFD) is? Would you like to know when product managers should use it and how? If so, you are in the right place! The article explains what Quality Function Deployment is and explores its benefits and rationale. It also outlines its stages, looks at the House of Quality, and how to make sure the Voice of your Customers is heard.

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Methods and Frameworks Product Managers Should Know: Part 2 of 2

The Product Coalition

If you’re looking to improve your team's work, a product management framework can be an excellent starting point. A framework is a set of guidelines or principles that can help guide your team’s decisions and provide a common understanding for all team members. While frameworks don’t necessarily cover every aspect of being a good product manager, they provide guidance on how to approach problems and make decisions.

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Product roadmaps can fail — here’s how to avoid it

ProductBoard

Product roadmaps are an invaluable tool – not only for product managers, but every stakeholder involved in bringing a product to market. They are a statement of intent, providing clarity around your product plan and guiding you toward your product vision. Without one, your organization may find itself on the wrong path. That said, building a product roadmap is full of challenges.

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How I got my job in product – April Yang

Mind the Product

April Yang is a Product Manager at Mozart Data. She has been working in product for three years and previously worked at Sote Logistics. Here’s how she got her job in product at her previous organisation. [.] Read more » The post How I got my job in product – April Yang appeared first on Mind the Product.

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The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Communication

Speaker: David Bard, Principal at VP Product Coaching

In the fast-paced world of digital innovation, success is often accompanied by a multitude of challenges - like the pitfalls lurking at every turn, threatening to derail the most promising projects. But fret not, this webinar is your key to effective product development! Join us for an enlightening session to empower you to lead your team to greater heights.

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7 ways to measure user experience using metrics & KPI’s

TryMyUI

User experience is the concept of gauging the satisfaction or frustration of your users while they interact with your product/service. Optimizing the user’s experience throughout their journey is one of the best ways to improve your brand image and secure lasting engagement. Before you can improve your offering, you must develop a deep understanding of where you can improve their experience.

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Can The ‘Jobs-to-be-Done’ (JTBD) Framework Help With User Onboarding ?

The Product Coalition

Can The ‘Jobs-to-be-Done’ (JTBD) Framework Help With User Onboarding? User Onboarding is the process of radically increasing the likelihood that new users become successful when adopting your product. The Gartner Group studied that most of the SAAS platforms today lose 75–80% of customers while Onboarding. Furthermore and according to Wyzowl , 86% of users say they’d be more likely to stay loyal to a business that invests in onboarding content and experience.

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Customer Service Model For SaaS—The Complete Guide

Userpilot

But how do you implement a customer service model correctly? Customer service is more than responding to email requests. You must ensure that your users have access to self-service support and human help at all times—which might get complicated in practice. That’s why we made this guide, so you can learn and provide excellent customer service that actually helps your customers.

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Video: Product Strategy, Getting Buy-In, and Startup Ideas

Sachin Rekhi

Video: Product Strategy, Systems, and Frameworks with Sachin Rekhi. Slides: LinkedIn Learning: Product Strategy, Systems, and Frameworks. I was recently invited to speak as part of the Product Management Learning Series hosted by LinkedIn Learning. We covered a variety of my favorite product frameworks. We started our discussion with some of the most effective ways to make a career transition into product management.

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Addressing Top Enterprise Challenges in Generative AI with DataRobot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

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5 Factors Separating the Product Management of Hardware vs. Software  Products

Gocious Blog

The day-to-day experiences of product management roles have similarities between industries. There needs to be a product vision established, a development plan laid out, and a strategy to manage it all must be created.

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Games to Play and Become a Better Product Manager

The Product Coalition

Reading books is nice, but what about learning while actually having fun? I love playing games: tabletop, computer, console, mobile; it doesn’t matter the media. As long as I’m able to think through a challenge and be rewarded for that with a victory, I’m in. Gaming so much for basically my entire life has definitely had some major impacts on my upbringing, including professionally.

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Customer Loyalty Analytics: How To Collect Analytics Data and Drive Retention in SaaS?

Userpilot

How can customer loyalty analytics help you understand the retention potential? Is customer loyalty analytics the same as customer retention analytics? In SaaS, customer loyalty is extremely important, but it takes time to achieve. So, let’s see how customer data analytics can help you improve loyalty and drive retention for your SaaS business.