Sat.Feb 26, 2022 - Fri.Mar 04, 2022

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10 Ways to Re-engage Inactive Users in SaaS and Boost User Engagement

Userpilot

Looking for ways to bring back inactive users for your SaaS? There are multiple channels and tactics you can implement to engage with customers and bring them back. In this article we’ll go over: how to define an inactive user -SaaS- (hint: it’s not just a user that hasn’t logged in). why segmentation and good customer service are key drivers of user engagement. 10 re-engagement strategies you can start implementing right away.

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The Great Silence

The Product Coalition

Why have Product Managers stopped speaking to customers? Very sadly, most product managers I meet today no longer talk directly to customers regularly. If you ask; “How many customers did you speak to this week?” …most invariably say zero. I know this because I asked. I ran a survey with industry insiders and at least 50% of all product managers who responded haven’t spoken to a customer recently.

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Can Product Managers Use Social Media To Market Forbidden Products?

The Accidental Product Manager

Can product managers successfully promote e-cigarettes using social media? Image Credit: Lindsay Fox. When you think about all of the products that product managers are responsible for, there are a number of them that come to mind as being “difficult” products to successfully manage. For one reason or another, these products are difficult to talk about and therefore are difficult to market.

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Ask Teresa: How Do You Select Customers for Customer Interviews?

Product Talk

Welcome to the next installment of Ask Teresa, the column where I address common questions about continuous discovery. If you’d like to see the other posts in this series, you can find them here. Creating frequent touch points with customers is one of the core tenets of continuous discovery. I’ve often said that I believe interviewing customers frequently and consistently is a keystone habit.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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The values behind our first virtual launch event, New at Intercom

Intercom, Inc.

We are in the midst of a complete transformation in how companies and customers interact with one another. As all businesses become at least partially digital businesses, customers expect those online interactions with companies to be convenient, effective, and personalized. That sort of engagement between businesses and customers is now happening on a scale that was impossible to imagine not so long ago.

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Product Management – Product Team Career Growth and Hiring [Infographic]

280 Group

The Product Management Skills – Benchmark Report identifies 15 skill sets that individual Product Managers and entire Product Management teams need to be able to excel at their jobs. Companies that want to help their product managers grow more effectively through the first 10 years of their career should provide support in these critical skill areas with focused training and workshops.

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Why Does Product Engagement Matter?

Alchemer Mobile

Product engagement is a critical factor when it comes to driving revenue, retention, and adoption of your mobile app. Engaging customers within your product experience is key to converting casual users into your most valuable customers. In this post, we’ll go over the basics of product engagement and some tips to increase product engagement. What is product engagement?

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The Influence of Psychological Safety on Product Management & Innovation

The Product Coalition

Psychological safety has recently become one of the buzzwords in many workplaces. Many leaders might understand its importance but they… Continue reading on Product Coalition ».

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The role of translation for overcoming language barriers in product

Mind the Product

Translation can play a key role when it comes to product management and its stages, especially when it comes to overcoming language barriers. We discuss the role of translation to overcome language barriers in product management. [.] Read more » The post The role of translation for overcoming language barriers in product appeared first on Mind the Product.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Atlassian stands with Ukraine

Atlassian

To our customers, vendors, partners, and investors: We are appalled by the actions of the Russian Government in its invasion of Ukraine. We condemn the actions of the Russian Government, and we stand with Ukraine and its people in their fight to maintain their freedom and sovereignty. This attack is unprovoked and a clear breach of the Geneva Convention.

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See and Resolve Team Dependencies, Part 3: Some Component Teams, Some Feature Teams

Johanna Rothman

Continuing the series on dependencies… Maybe you don't have the problem where the team creates internal dependencies with their process. And you don't have to wait for someone outside the team to approve your work—an organizational process. But you do have a combination of platform/component teams and feature teams. I see this most often in products similar to the Integrated System Program kind of product.

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The Shopping Cart Abandonment Problem: How Machine Learning Can Help!

The Product Coalition

One of the biggest challenges for an ecommerce store is shopping cart abandonment. As a store owner, you have done all the work to get the customer interested, finally engaged with them for them to come to your web site or the app and only to lose them when they were ready to make a purchase. That is one of the biggest nemesis for the e-commerce store owner.

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February’s top product management content

Mind the Product

We’re another month into 2022, a month that saw Mind the Product run a successful focus week on roadmapping, and a leadership panel on navigating difficult relationships. Here’s a recap of our most-read articles from February. [.] Read more » The post February’s top product management content appeared first on Mind the Product.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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What strong teamwork looks like: 7 proven models

Atlassian

Subscribe to Work Life Get stories like this in your inbox Subscribe. 5-second summary. Creating a strong, cohesive team takes intention and planning. Researchers have been studying team dynamics for decades. There’s a significant body of knowledge about which organizational structures provide the best results given the circumstances, goals, and personalities involved in a team.

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Influencing Your Core Product Team

The Product Guy

You should treat everyone you work with like your customers. Watch and learn more from product management expert, Tanya Koshy.

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How to Settle In Your New Job as a Product Leader

The Product Coalition

So you found a new position as a product leader, congratulations! Remember, however, that you only have one opportunity to start it the right way. Here are my tips for getting your job off to a great start. Photo by Belle Co from Pexels With all the money invested in tech these days, companies are hiring like crazy, and everyone seems to be switching jobs.

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Getting fast feedback: A quick guide for product managers

Mind the Product

Feedback is a crucial part of the product management craft. In this quick guide, we’ll provide some tips on how to gather the most effective feedback and ways to best make use of it. [.] Read more » The post Getting fast feedback: A quick guide for product managers appeared first on Mind the Product.

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

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What Are OKRs In SaaS And How To Implement Them Successfully [Examples Included]

Userpilot

Wondering how you can leverage SaaS OKRs to drive success in your business? Much of product success depends on your marketing team but business decision-making and progress evaluation are crucial to keeping your company focused on the right path towards sustainable growth. You need to prioritize and organize goals and assign them to projects to achieve them.

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Top Product Management Trends in 2022

TSIA

A new year can bring new challenges for product managers, but also new tools and tactics to overcome them. This year is no exception, as pressures are coming on all sides in all company categories.

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Scaling Customer Obsession In Your Organization, Part 3: Engagement

The Product Coalition

When a company is first starting out, one of its main goals is to find the right product-market fit. That goal is so important that the founders are actively involved with it at the beginning?—?and actively engaging their customers to find that fit. But what happens once the fit is achieved? That’s when the organization starts to scale. Pretty soon, it becomes apparent that the founders cannot keep up with the customer engagement activities they once did.

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Product dynamics, explained

Mind the Product

Arnau Giró and Oliver Borders previously shared their experiences of scaling product and design teams highlighting 7 imperative factors. This article dives into factor number 7: Fabricating your product values and principles. [.] Read more » The post Product dynamics, explained appeared first on Mind the Product.

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!

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10 SaaS Knowledge Base Examples and Best Tools to Build Yours

Userpilot

Looking for SaaS knowledge base examples? Helping your users get the most out of your product is an important (and tricky) job. In this article, we’re going to look at ten excellent SaaS knowledge base examples and look to reverse-engineer some valuable tactics you can use when creating your knowledge base for self-service support. Knowledge bases can become one of your most effective tools for answering your users’ questions, reducing pressure on your support team – and ultima

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5 Things We Learned About Digital Customer Success from Sitecore

Gainsight

One of the biggest—and most encouraging—trends we’ve seen over the past 18 months is that companies are no longer lavishing their customer success investments only on their highest-roller enterprise customers. . More and more businesses are realizing that taking care of all of their customers reaps huge dividends. But doing that at scale isn’t for the faint of heart.

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Are SEO keywords Case Sensitive?

The Product Coalition

SEO keywords are often a point of confusion for newbies to the world of online business. One popular question that newer entrepreneurs consistently ask is, “Do SEO keywords need to be case sensitive?” Yes! Here’s why When you search Google, you’ll see that the search engine displays both upper- and lower-case letters. It does this to provide users with more results.

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From engineering to product management at Google

Mind the Product

In this ProductTank Exeter talk, Stephanie Hannon, then Senior Director of Product Management at Google, sits down with Thor Mitchell for a Fireside chat to discuss what it’s like being a product manager and the things she’s learned over her career. [.] Read more » The post From engineering to product management at Google appeared first on Mind the Product.

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A Tale of Two Case Studies: Using LLMs in Production

Speaker: Tony Karrer, Ryan Barker, Grant Wiles, Zach Asman, & Mark Pace

Join our exclusive webinar with top industry visionaries, where we'll explore the latest innovations in Artificial Intelligence and the incredible potential of LLMs. We'll walk through two compelling case studies that showcase how AI is reimagining industries and revolutionizing the way we interact with technology. Some takeaways include: How to test and evaluate results 📊 Why confidence scoring matters 🔐 How to assess cost and quality 🤖 Cross-platform cost vs. quality tr