Sat.Feb 26, 2022 - Fri.Mar 04, 2022

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10 Ways to Re-engage Inactive Users in SaaS and Boost User Engagement

Userpilot

Looking for ways to bring back inactive users for your SaaS? There are multiple channels and tactics you can implement to engage with customers and bring them back. In this article we’ll go over: how to define an inactive user -SaaS- (hint: it’s not just a user that hasn’t logged in). why segmentation and good customer service are key drivers of user engagement. 10 re-engagement strategies you can start implementing right away.

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The Great Silence

The Product Coalition

Why have Product Managers stopped speaking to customers? Very sadly, most product managers I meet today no longer talk directly to customers regularly. If you ask; “How many customers did you speak to this week?” …most invariably say zero. I know this because I asked. I ran a survey with industry insiders and at least 50% of all product managers who responded haven’t spoken to a customer recently.

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Can Product Managers Use Social Media To Market Forbidden Products?

The Accidental Product Manager

Can product managers successfully promote e-cigarettes using social media? Image Credit: Lindsay Fox. When you think about all of the products that product managers are responsible for, there are a number of them that come to mind as being “difficult” products to successfully manage. For one reason or another, these products are difficult to talk about and therefore are difficult to market.

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Ask Teresa: How Do You Select Customers for Customer Interviews?

Product Talk

Welcome to the next installment of Ask Teresa, the column where I address common questions about continuous discovery. If you’d like to see the other posts in this series, you can find them here. Creating frequent touch points with customers is one of the core tenets of continuous discovery. I’ve often said that I believe interviewing customers frequently and consistently is a keystone habit.

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Solving Open Source Complexity with a Managed Data Infrastructure Platform

With its unparalleled flexibility, rapid development and cost-saving capabilities, open source is proving time and again that it’s the leader in data management. But as the growth in open source adoption increases, so does the complexity of your data infrastructure. In this Analyst Brief developed with IDC, discover how and why the best solution to this complexity is a managed service, including: Streamlined compliance with some of the most complex regulatory guidelines Simplified operations, li

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The values behind our first virtual launch event, New at Intercom

Intercom, Inc.

We are in the midst of a complete transformation in how companies and customers interact with one another. As all businesses become at least partially digital businesses, customers expect those online interactions with companies to be convenient, effective, and personalized. That sort of engagement between businesses and customers is now happening on a scale that was impossible to imagine not so long ago.

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Why Does Product Engagement Matter?

Alchemer Mobile

Product engagement is a critical factor when it comes to driving revenue, retention, and adoption of your mobile app. Engaging customers within your product experience is key to converting casual users into your most valuable customers. In this post, we’ll go over the basics of product engagement and some tips to increase product engagement. What is product engagement?

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The Influence of Psychological Safety on Product Management & Innovation

The Product Coalition

Psychological safety has recently become one of the buzzwords in many workplaces. Many leaders might understand its importance but they… Continue reading on Product Coalition ».

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Atlassian stands with Ukraine

Atlassian

To our customers, vendors, partners, and investors: We are appalled by the actions of the Russian Government in its invasion of Ukraine. We condemn the actions of the Russian Government, and we stand with Ukraine and its people in their fight to maintain their freedom and sovereignty. This attack is unprovoked and a clear breach of the Geneva Convention.

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When not to use a North Star – Maahir Shah on The Product Experience

Mind the Product

Figuring out what to prioritise is one of a product team's biggest challenges. Using a North Star metric to orient around can make it easier—but, as Maahir Shah, Product Manager at Facebook, tells us, it can also lead you in the wrong direction. [.] Read more » The post When not to use a North Star – Maahir Shah on The Product Experience appeared first on Mind the Product.

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The AI Superhero Approach to Product Management

Speaker: Conrado Morlan

In this engaging and witty talk, we’ll explore how artificial intelligence can transform the daily tasks of product managers into streamlined, efficient processes. Using the lens of a superhero narrative, we’ll uncover how AI can be the ultimate sidekick, aiding in decision-making, enhancing productivity, and boosting innovation. Attendees will leave with practical tools and actionable insights, motivated to embrace AI and leverage its potential in their work. 🦸 🏢 Key objectives:

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See and Resolve Team Dependencies, Part 3: Some Component Teams, Some Feature Teams

Johanna Rothman

Continuing the series on dependencies… Maybe you don't have the problem where the team creates internal dependencies with their process. And you don't have to wait for someone outside the team to approve your work—an organizational process. But you do have a combination of platform/component teams and feature teams. I see this most often in products similar to the Integrated System Program kind of product.

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The Shopping Cart Abandonment Problem: How Machine Learning Can Help!

The Product Coalition

One of the biggest challenges for an ecommerce store is shopping cart abandonment. As a store owner, you have done all the work to get the customer interested, finally engaged with them for them to come to your web site or the app and only to lose them when they were ready to make a purchase. That is one of the biggest nemesis for the e-commerce store owner.

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What strong teamwork looks like: 7 proven models

Atlassian

Subscribe to Work Life Get stories like this in your inbox Subscribe. 5-second summary. Creating a strong, cohesive team takes intention and planning. Researchers have been studying team dynamics for decades. There’s a significant body of knowledge about which organizational structures provide the best results given the circumstances, goals, and personalities involved in a team.

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February’s top product management content

Mind the Product

We’re another month into 2022, a month that saw Mind the Product run a successful focus week on roadmapping, and a leadership panel on navigating difficult relationships. Here’s a recap of our most-read articles from February. [.] Read more » The post February’s top product management content appeared first on Mind the Product.

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Provide Real Value in Your Applications with Data and Analytics

The complexity of financial data, the need for real-time insight, and the demand for user-friendly visualizations can seem daunting when it comes to analytics - but there is an easier way. With Logi Symphony, we aim to turn these challenges into opportunities. Our platform empowers you to seamlessly integrate advanced data analytics, generative AI, data visualization, and pixel-perfect reporting into your applications, transforming raw data into actionable insights.

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Influencing Your Core Product Team

The Product Guy

You should treat everyone you work with like your customers. Watch and learn more from product management expert, Tanya Koshy.

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How to Settle In Your New Job as a Product Leader

The Product Coalition

So you found a new position as a product leader, congratulations! Remember, however, that you only have one opportunity to start it the right way. Here are my tips for getting your job off to a great start. Photo by Belle Co from Pexels With all the money invested in tech these days, companies are hiring like crazy, and everyone seems to be switching jobs.

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What Are OKRs In SaaS And How To Implement Them Successfully [Examples Included]

Userpilot

Wondering how you can leverage SaaS OKRs to drive success in your business? Much of product success depends on your marketing team but business decision-making and progress evaluation are crucial to keeping your company focused on the right path towards sustainable growth. You need to prioritize and organize goals and assign them to projects to achieve them.

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Getting fast feedback: A quick guide for product managers

Mind the Product

Feedback is a crucial part of the product management craft. In this quick guide, we’ll provide some tips on how to gather the most effective feedback and ways to best make use of it. [.] Read more » The post Getting fast feedback: A quick guide for product managers appeared first on Mind the Product.

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Secure SaaS Success: Embedded Finance as a Competitive Advantage

Speaker: Ian Hillis, SVP of Growth at Payrix and Worldpay for Platforms

Join us for an exclusive webinar hosted by Ian Hillis, SVP of Growth at Payrix and Worldpay for Platforms, where he’ll explore the significant impact of embedded finance on the software industry! This session is designed to provide you with the strategic insights needed to navigate the future of SaaS successfully, all while gaining a deeper understanding of how these trends can enhance your competitive edge, boost revenue, and deepen customer loyalty.

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Top Product Management Trends in 2022

TSIA

A new year can bring new challenges for product managers, but also new tools and tactics to overcome them. This year is no exception, as pressures are coming on all sides in all company categories.

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Scaling Customer Obsession In Your Organization, Part 3: Engagement

The Product Coalition

When a company is first starting out, one of its main goals is to find the right product-market fit. That goal is so important that the founders are actively involved with it at the beginning?—?and actively engaging their customers to find that fit. But what happens once the fit is achieved? That’s when the organization starts to scale. Pretty soon, it becomes apparent that the founders cannot keep up with the customer engagement activities they once did.

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10 SaaS Knowledge Base Examples and Best Tools to Build Yours

Userpilot

Looking for SaaS knowledge base examples? Helping your users get the most out of your product is an important (and tricky) job. In this article, we’re going to look at ten excellent SaaS knowledge base examples and look to reverse-engineer some valuable tactics you can use when creating your knowledge base for self-service support. Knowledge bases can become one of your most effective tools for answering your users’ questions, reducing pressure on your support team – and ultima

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Product dynamics, explained

Mind the Product

Arnau Giró and Oliver Borders previously shared their experiences of scaling product and design teams highlighting 7 imperative factors. This article dives into factor number 7: Fabricating your product values and principles. [.] Read more » The post Product dynamics, explained appeared first on Mind the Product.

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10 Rules for Managing Apache Cassandra

It’s no surprise that Apache Cassandra has emerged as a popular choice for organizations of all sizes seeking a powerful solution to manage their data at a scale—but with great power comes great responsibility. Due to the inherent complexity of distributed databases, this white paper will uncover the 10 rules you’ll want to know when managing Apache Cassandra.

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5 Things We Learned About Digital Customer Success from Sitecore

Gainsight

One of the biggest—and most encouraging—trends we’ve seen over the past 18 months is that companies are no longer lavishing their customer success investments only on their highest-roller enterprise customers. . More and more businesses are realizing that taking care of all of their customers reaps huge dividends. But doing that at scale isn’t for the faint of heart.

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Are SEO keywords Case Sensitive?

The Product Coalition

SEO keywords are often a point of confusion for newbies to the world of online business. One popular question that newer entrepreneurs consistently ask is, “Do SEO keywords need to be case sensitive?” Yes! Here’s why When you search Google, you’ll see that the search engine displays both upper- and lower-case letters. It does this to provide users with more results.

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Product Manager CV Template – How to Create The Perfect PM resume? [+ tips from experts]

Userpilot

Looking for a product manager CV template? What does a solid product manager’s CV look like? What skills and experience should you highlight? How should it be formatted? What mistakes should you avoid when writing your resume? If you’re looking for the answers to these questions, keep reading! This article will help you develop and finetune your product manager resume, present your skills in the most favorable light, win the attention of the hiring managers, get interviews, and ultimately

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From engineering to product management at Google

Mind the Product

In this ProductTank Exeter talk, Stephanie Hannon, then Senior Director of Product Management at Google, sits down with Thor Mitchell for a Fireside chat to discuss what it’s like being a product manager and the things she’s learned over her career. [.] Read more » The post From engineering to product management at Google appeared first on Mind the Product.

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Demystifying DAPs: A Practical Guide to Digital Adoption Success

Speaker: Pulkit Agrawal

Digital Adoption Platforms (DAPs) are revolutionizing the way organizations interact with and optimize their software applications. As digital transformation continues to accelerate, DAPs have become essential tools for enhancing user engagement and software efficiency. This session is your guide into the robust world of DAPs, exploring their origins, evolution, and the current trends shaping their development.