Sat.Aug 03, 2019 - Fri.Aug 09, 2019

The Four Cs of Product Communication

ProductCraft

John Cutler, one of the product people I most admire, recently tweeted the below image with the note, “The job is like 90% communication.” John’s absolutely right — the job is 90% communication. In fact, everything a PM does ties back to their ability to communicate effectively.

Getting to backlog zero: Tips to improve backlog management

ProductBoard

As a product manager, you take the lead on delivering products that delight your customer. To do this, you focus on the needs of your customers, prioritize what features to build, and create a roadmap that aligns your company.

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What the four forces can teach us about the user onboarding experience

Inside Intercom

A great onboarding experience is one that proves to new users that your product will help them do the job that they want. To put it another way, the ideal onboarding experience is a short, easy and frictionless path to finding value. Of course, many products have unavoidable complexity.

Don’t Let Technology Changes Turn into Technical Debt

ProductPlan

Technological evolution doesn’t stop. It doesn’t go on vacation, it doesn’t take a victory lap, it rarely even pauses long enough to catch a breath. There’s always something new on the horizon.

From Build to Buy: The Path to Better Analytics for Your Application

Speaker: Ardeshir Ghanbarzadeh, Senior Product Marketing Manager, Logi Analytics

Making the transition from building your analytics in-house to investing in a third-party embedded solution can be complicated.Watch this webinar with Ardeshir Ghanbarzadeh, Senior Product Marketing Manager at Logi Analytics, for tips on making the transition as smooth as possible, and getting on the right path to better analytics for your app!

Six guidelines for successful prototype testing

Userzoom

“Is my prototype testable?” ” It’s a frequently asked question when running usability studies with a prototype that isn’t fully functional. The rule of thumb is the more complete the prototype, the better.

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Executive Perspectives on Strategic Product Management and Three Common Gaps

bpma ProductHub

by John Mansour – For as long as I have been training product managers (since 2001), senior executives have been telling me that they want their product management function to be more strategic. When I ask them to define “more strategic,” a handful of themes have consistently emerged.

The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. Let’s begin by clarifying the terms we are using and the roles and responsibilities for each.

Helping Product Managers to Let Go by Michael Sippey

Mind the Product

In this keynote from #mtpcon San Francisco, Michael Sippey, VP of Product at Medium, shares some insights on how to think big and create clarity and focus for product management teams to unleash their full potential. The Power of Optimism.

Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Proficientz

The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams.

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The North Star Playbook

Every product needs a North Star. In this guide, we will show you the metrics product managers need to tie product improvements to revenue impact. If you are looking for a more-focused, less-reactive way to work, this guide is for you.

Build the right thing: How to kick off a software design project with the Discovery Phase

Userzoom

Every project we do at Natural Interaction starts with discovery. This phase is probably my favourite because it’s about gathering evidence. Like Sherlock Holmes, we go about finding the information we need to solve our client’s problem.

BADIR?—?The Antidote to Low ROI from Data Science Projects

Piyanka Jain

BADIR?—?The The Antidote to Low ROI from Data Science Projects [link] Data Science, Machine Learning, Robotics, and AI?—?these these are some of the hottest keywords in the business right now. Trillions of dollars are being invested in these fields by organizations. One would think with such large investment, these organizations must be reaping a lot of value out of data science. However, recent reports published by Gartner and others tell a different tale.

Why is Psychological Safety at Odds With the way we Work?

Mind the Product

In order to prepare for a talk I delivered at Mind the Product’s 2019 Leadership Forum in San Francisco I’ve spent the last couple of weeks applying the lens of psychological safety to the things I’ve experienced and witnessed in my product career.

Product Love Podcast: Melissa Perri, CEO and Founder of Produx Labs

ProductCraft

Product has many different facets, and Melissa Perri has had a stint in quite a few of them, including UX design, engineering, and development. By working in these different areas, Melissa believes that you get a holistic systems approach to product management.

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How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.

Katja Borchert & Pietro Romeo from FlixBus present: ‘Don’t guess it, test it!’

Userzoom

Katja Borchert, Senior Product Owner & UX Researcher, and Pietro Romeo, UX Researcher, reveal practical and leftfield examples of user research at FlixBus in their presentation ‘Don’t Guess It, Test It!’.

Logo Design Trends: Best Tips for Creating an Innovative Logo

UX Studio

Design trend predictions usually come out at the beginning of the year, but who said we can’t write a blogpost about it in the middle of summer? Logo design forms the most essential part of every company’s branding, so looking at some inspiration always comes in useful.

Is Your Agile Transformation Failing, Too?

The Product Coalition

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Keep an Eye on These User Research Trends

ProductCraft

By staying up-to-date on trends, you ensure you’re on top of best practices and continuously ready to broaden your professional skillset. As a researcher myself, I find industry trends particularly interesting; I proactively observe, discuss, and share my findings with the design community.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Microsoft’s Dona Sarkar on Co-Creation and Leading a Thriving Beta Program

Centercode

Technology is developed to serve people, but those people – customers – haven’t always had their own seat at the product development table. That’s what makes the work of people like Dona Sarkar so compelling.

5 Biggest Challenges The DevOps Face in 2019

Usersnap

DevOps is a new movement that’s rapidly spreading through the technological community. While many might think it’s just a buzzword, It is really much more than that.

How to EFFECTIVELY manage young Product Managers

The Product Coalition

The ultimate guide on how to manage young PMs in your team. Includes Dos and Don’ts, examples and modus operandi using which I wish I was led/managed early on when I started as a PM. Also, young PMs could takeaway lessons from here on what to expect and ask from your managers.

Four Data-Driven Ways To Combat Software Piracy

Revulytics

Piracy has long been a thorn in the side of the software industry. A 2018 survey found that worldwide, 37% of software installed on personal computers is unlicensed, with the commercial value of that unlicensed software coming in at $46.3 billion.

The Product Manager's Guide to Retention

This book walks through multiple aspects of retention, including why it’s so important, how to best measure it, and how to set goals for the different stages of retention. It also provides strategies for improving retention across the customer journey.

TEI 241 Flashback: How product managers can conduct Voice of the Customer research- with Gerry Katz

Product Innovation Educators

The right way to interview customers. During the month of July, 2019, I have been sharing some of the most favorite and valuable discussions from the first 100 interviews. I’ve added one more for the first week of August that is not to be missed. It was originally episode 071. —-.

The Story Behind the Sweat Patch: Innovating at Gatorade

Mind the Product

The Gx Sweat Patch. Fitness and sport innovation today is a combination of digital and physical elements, whether it’s wearable fitness trackers or personalized digital coaching programs. But sports drinks, by their nature, are physical experiences.

Hiring for ‘culture’ in a product manager

The Product Coalition

Hiring for ‘cultural fit’ in a product manager This year I spent a fair amount of time hiring product managers. The time yielded lots of mini-‘aha’ moments that taught me about what I was really looking for in a candidate.

Q&A with Steve Johnson, VP of Products, Pragmatic Institute

Revulytics

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details.

5 Signs It's Time to Replace Your Homegrown Analytics

If you built your analytics in house, chances are your basic features are no longer enough for your end users. Is it time to move on to a more robust analytics solution with more advanced capabilities? Follow this free guide for tips on making the build to buy transition.

Positioning for Product Managers

Sachin Rekhi

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.

Decoupling Deploy from Release: An Essential Foundation

Split

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Product Management Questions You Never Thought to Ask

The Product Coalition

One of the most common frustrations we hear from anyone pursuing his/her first Product Management job is: “I don’t know what I don’t know!” If this is you, you’re not alone! It’s not as straightforward as wanting to be a lawyer and knowing you need to study law.