Sat.Aug 03, 2019 - Fri.Aug 09, 2019

The Four Cs of Product Communication

ProductCraft

John Cutler, one of the product people I most admire, recently tweeted the below image with the note, “The job is like 90% communication.” John’s absolutely right — the job is 90% communication. In fact, everything a PM does ties back to their ability to communicate effectively.

Getting to backlog zero: Tips to improve backlog management

ProductBoard

As a product manager, you take the lead on delivering products that delight your customer. To do this, you focus on the needs of your customers, prioritize what features to build, and create a roadmap that aligns your company.

What the four forces can teach us about the user onboarding experience

Inside Intercom

A great onboarding experience is one that proves to new users that your product will help them do the job that they want. To put it another way, the ideal onboarding experience is a short, easy and frictionless path to finding value. Of course, many products have unavoidable complexity.

Don’t Let Technology Changes Turn into Technical Debt

ProductPlan

Technological evolution doesn’t stop. It doesn’t go on vacation, it doesn’t take a victory lap, it rarely even pauses long enough to catch a breath. There’s always something new on the horizon.

Organizing for Customer Centricity

Speaker: Tatyana Mamut

Most companies today say they are “customer centric.” Yet many still make decisions primarily based on competitor threats, technical architecture, or executive opinions. So what sets apart those that talk the talk, and those that walk the walk? Join Nextdoor's Head of Product Tatyana Mamut, PhD as she outlines the 7 habits of truly customer-centric companies.

Six guidelines for successful prototype testing

Userzoom

“Is my prototype testable?” ” It’s a frequently asked question when running usability studies with a prototype that isn’t fully functional. The rule of thumb is the more complete the prototype, the better.

More Trending

Executive Perspectives on Strategic Product Management and Three Common Gaps

bpma ProductHub

by John Mansour – For as long as I have been training product managers (since 2001), senior executives have been telling me that they want their product management function to be more strategic. When I ask them to define “more strategic,” a handful of themes have consistently emerged.

Helping Product Managers to Let Go by Michael Sippey

Mind the Product

In this keynote from #mtpcon San Francisco, Michael Sippey, VP of Product at Medium, shares some insights on how to think big and create clarity and focus for product management teams to unleash their full potential. The Power of Optimism.

The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. Let’s begin by clarifying the terms we are using and the roles and responsibilities for each.

Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Proficientz – Product Management University

The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams.

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Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

BADIR?—?The Antidote to Low ROI from Data Science Projects

Piyanka Jain

BADIR?—?The The Antidote to Low ROI from Data Science Projects [link] Data Science, Machine Learning, Robotics, and AI?—?these these are some of the hottest keywords in the business right now. Trillions of dollars are being invested in these fields by organizations. One would think with such large investment, these organizations must be reaping a lot of value out of data science. However, recent reports published by Gartner and others tell a different tale.

Why is Psychological Safety at Odds With the way we Work?

Mind the Product

In order to prepare for a talk I delivered at Mind the Product’s 2019 Leadership Forum in San Francisco I’ve spent the last couple of weeks applying the lens of psychological safety to the things I’ve experienced and witnessed in my product career.

Build the right thing: How to kick off a software design project with the Discovery Phase

Userzoom

Every project we do at Natural Interaction starts with discovery. This phase is probably my favourite because it’s about gathering evidence. Like Sherlock Holmes, we go about finding the information we need to solve our client’s problem.

Is Your Agile Transformation Failing, Too?

The Product Coalition

A dive into behaviour change to understand why “Change is hard because people overestimate the value of what they have and underestimate the value of what they may gain by giving that up.”?—? James Belasco & Ralph Stayer Photo by burak kostak from Pexels Change is hard. We all know this.

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What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Keep an Eye on These User Research Trends

ProductCraft

By staying up-to-date on trends, you ensure you’re on top of best practices and continuously ready to broaden your professional skillset. As a researcher myself, I find industry trends particularly interesting; I proactively observe, discuss, and share my findings with the design community.

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Microsoft’s Dona Sarkar on Co-Creation and Leading a Thriving Beta Program

Centercode

Technology is developed to serve people, but those people – customers – haven’t always had their own seat at the product development table. That’s what makes the work of people like Dona Sarkar so compelling.

Katja Borchert & Pietro Romeo from FlixBus present: ‘Don’t guess it, test it!’

Userzoom

Katja Borchert, Senior Product Owner & UX Researcher, and Pietro Romeo, UX Researcher, reveal practical and leftfield examples of user research at FlixBus in their presentation ‘Don’t Guess It, Test It!’.

Top 7 UX Podcasts to Inspire Product Design

Amplitude

Product design isn’t just about creating beautiful interfaces. It’s also about building a user experience. Behind every intuitive product design are countless hours of strategy, research, and iterative improvements. As with anything creative, inspiration and collaboration go a long way.

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The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall short? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

Four Data-Driven Ways To Combat Software Piracy

Revulytics

Piracy has long been a thorn in the side of the software industry. A 2018 survey found that worldwide, 37% of software installed on personal computers is unlicensed, with the commercial value of that unlicensed software coming in at $46.3 billion.

Logo Design Trends: Best Tips for Creating an Innovative Logo

UX Studio

Design trend predictions usually come out at the beginning of the year, but who said we can’t write a blogpost about it in the middle of summer? Logo design forms the most essential part of every company’s branding, so looking at some inspiration always comes in useful.

Slack’s Lane Collins on their ‘radical convenience’ approach to customer experience

Inside Intercom

? ? ?. Today, we’re dissecting the customer experience at one of the hottest companies around: Slack.

Hiring for ‘culture’ in a product manager

The Product Coalition

Hiring for ‘cultural fit’ in a product manager This year I spent a fair amount of time hiring product managers. The time yielded lots of mini-‘aha’ moments that taught me about what I was really looking for in a candidate.

Walk a Mile in Your Customer's Shoes

Speaker: Steven Haines

Product professionals use phrases like "voice of the customer," and "user experience" so often that it can be easy to lose sight of their actual meanings. How can we, as product professionals, learn to keep customers and users at the heart of our work? Join Steven Haines, globally recognized thought leader and author, as he guides us through a memorable journey demonstrating how you can walk a mile in their customer's shoes. He'll explore how, by developing true empathy for your users, you can ensure you're creating the features and products they actually want.

Positioning for Product Managers

Sachin Rekhi

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.

Product Love Podcast: Melissa Perri, CEO and Founder of Produx Labs

ProductCraft

Product has many different facets, and Melissa Perri has had a stint in quite a few of them, including UX design, engineering, and development. By working in these different areas, Melissa believes that you get a holistic systems approach to product management.

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How engineers can make an impact outside the code editor

Inside Intercom

Product engineers are experts at identifying, understanding and solving problems.

How to gain buy-in for a product management system

ProductBoard

Imagine you’re the first product manager hired at a startup. Your new company developed its first product based on gut instinct, a little luck, and some user research. The product is relatively successful, and the company is growing. Your goal is to take the product to the next level.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

6 Less Known Customer Success Best Practices to Reduce Churn and Improve Retention [+Case Study]

Userpilot

Customer Success is the sexy new topic in the SaaS & Software industry. We’re here to give you a detailed understanding of customer success best practices. To be a fast-growing company, you don’t just need to grow your sales and month-on-month MRR.

Product Management Questions You Never Thought to Ask

The Product Coalition

One of the most common frustrations we hear from anyone pursuing his/her first Product Management job is: “I don’t know what I don’t know!” If this is you, you’re not alone! It’s not as straightforward as wanting to be a lawyer and knowing you need to study law.

Q&A with Steve Johnson, VP of Products, Pragmatic Institute

Revulytics

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details.