2016

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How aligning product and marketing teams improves customer experience

Mind the Product

It wasn’t too long ago that designers and developers were disciples of strictly separate crafts – but today, someone who can do both well is quickly labelled a “unicorn”, and sought after by many a unicorn-thirsty start-up.

10 Tips for Creating an Agile Product Roadmap

Roman Pichler

1 Focus on Goals and Benefits.

How to Hook Users in 3 Steps: An Intro to Habit Testing

Nir Eyal

Changing user habits isn’t easy — but understanding how to conduct Habit Testing will increase your odds of success. In this video, I provide a brief introduction to the three steps of Habit Testing.

Mental Models for Product Managers – Part 2

PM Hardcore

Brain Wiring (by Wellcome Images, CC licensed). In part 1 I introduced mental models and some reasons they are important. And I provided a few “general purpose” examples. In this part we dive into what you really came here for – product management-specific mental models.

Why This Opportunity Solution Tree is Changing the Way Product Teams Work

Product Talk

I’ve found a visual aid that is profoundly changing the way teams work. It’s working so well that I feel compelled to write a book about it. But that’s going to take time and I want you to have it today. So I’m going to scratch the surface in this blog post.

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How to Distinguish Between Your Product Roadmap, Product Strategy, and Product Vision

UserVoice

While you might “own” the product, your product’s vision should be coming from the top of the house. It should be driving everything in your organization, not just product development. Sales, operations, technology… all of it should be working toward a common vision.

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. He was on edge. We had been experimenting towards a very concrete goal for two months, and had made a lot of progress.

Let’s Fire a Few of Our Customers

Mironov Consulting

As product managers, we worry about market results – not just successfully shipping stuff on time , but growing our product’s revenue, user base and engagement. More is better, and much more is much better. Up and to the right!

The biggest challenge for product managers?

Mind the Product

A few weeks ago, I invited Mind the Product readers to take part in a brief survey with a simple goal: to identify the biggest challenges product managers face in their role.

Scaling the Product Owner Role

Roman Pichler

Scaling and the Product Life Cycle. To understand if and when the product owner role should be scaled, I find it helpful to consider the product’s life cycle stage.

This Weird Research-Backed Goal Setting Hack Actually Works

Nir Eyal

Nir’s Note: This article on goal setting was originally published in early 2016 but got such a great reader response that I decided to expand and update it along with adding the video below. Let me know what you think in the comments.

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What Will Product Management Be Like In 5 Years?

PM Hardcore

The future is hard to tease out, but here’s what will happen in product management’s future. (CC CC 2.0 by PunkToad). Earlier this year Janna Bastow of ProdPad put out a call for opinions on the future of product management. I quickly responded then.

Why You Are Asking the Wrong Customer Interview Questions

Product Talk

I recently asked a woman what factors she considered when buying a new pair of jeans. She didn’t hesitate in her answer. She said, “Fit is my number one factor.” ” That seems reasonable. It’s hard to find a pair of jeans that fit well.

Quick prioritization

Under10 Playbook

"Focus on doing a few things really well. Spreading your efforts across too many projects prevents any of them from succeeding."-- Steve Johnson, product management evangelist (yes, I’m quoting myself) [ Tweet this ].

Interview: A Chat with BPMA Mentor and Edx CTO, Mark Haseltine

bpma ProductHub

Last fall, I had the opportunity to begin a six month mentorship program through the BPMA. Being paired with my mentor Mark Haseltine, CTO at Edx, was a unique and valuable experience. I recently had a chance to sit down with Mark and discuss the product ecosystem and Boston tech scene as a whole.

Ants and Aliens

Ken Norton

Why you need a thirty-year plan (yes, thirty) -. There is no point in having a 5-year plan in this industry. With each step forward, the landscape you’re walking on changes. So we have a pretty good idea of where we want to be in six months, and where we want to be in thirty years. And every six

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Minimum Valuable Problem

Tyner Blain

Defining and building a good minimum viable product is much harder than it sounds. Finding that “one thing” you can do, which people want, is really about a lot more than picking one thing.

TEI 079: Cross the chasm using the target market model – with Chasm Institute’s Michael Eckhardt - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

I read Crossing the Chasm when it was published in 1991. The third edition was released last year, with updated examples of how companies successfully increased the market for their new products.

Books 42

Productivity vs. Responsiveness

Mironov Consulting

Over the past year, I’ve done a half-dozen evaluations of product management teams at enterprise software firms. These include extensive interviews with a range of internal stakeholders.

Scaling Lean Principles by Jeff Gothelf

Mind the Product

Coach, lean advocate and author Jeff Gothelf talked about scaling Lean principles at this year’s London #mtpcon. Lean methodologies work well for a single team observes Gothelf: “A lean startup reduces risk by regular and continuous experimentation.

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10 Product Backlog Tips

Roman Pichler

Tip #1: Complement your Product Backlog with a Product Roadmap. Use a roadmap to sketch the overall journey you want to take your product on. State the upcoming major releases with their goals or benefits.

Three Steps To Get Up To Speed On Any Subject Quickly

Nir Eyal

You have just a few days to learn everything there is to know about a subject you know nothing about. Now what? “Don’t boil the ocean,” Terry said as he slapped a tall stack of papers on my desk. “Just tell us what we need to know.” ” I was staring at a serious problem. To […]. The post Three Steps To Get Up To Speed On Any Subject Quickly appeared first on Nir and Far. Upgrading Yourself growth hacker innovation product management professional advice

Mental Models for Product Managers – Part 1

PM Hardcore

The importance of mental models. Model of the brain – in yarn (CC 2.0 by Linden Tea ). There’s been an explosion – at least in my feed – of folks talking about the importance of having a lot of good mental models to help you make better decisions.

The Rise of Modern Product Discovery

Product Talk

I love that Marty Cagan and Jeff Patton have long been advocates of dual-track development. Their efforts have helped to shape the ongoing conversation about the evolution of product discovery.

Let’s stop calling it software engineering

Under10 Playbook

Much of the language of software creation is based on the manufacturing metaphor. We “plan” software. We “engineer” software. We “assemble” software. The implication is that creating software is rote work that can be done by factory workers on an assembly line.

Mentorship and expectations

bpma ProductHub

The mentorship program at the Boston Product Management Association and how to make the best out of it. Why you might need a mentor in your life. Directing your own life can be equally exciting and daunting thing to do. Oftentimes we may feel stuck and need a little push on the way.

Behind Every Great Product

svpg

Article: Behind Every Great Product. When I first decided to start The Silicon Valley Product Group, I had just left eBay and had some very strong opinions about what makes great product teams, and great product cultures, and while there were more than a few important thinkers and leaders on these topics, one area that I felt was under-represented was the role of product management. So one of the very first things I did was to sit down and write an essay about what I believed about this role.

Product Owner Manager – Alone Together

Tyner Blain

Product owners and product managers. Two roles, often done by one person. Together, the product people need to take an organization’s strategy, figure out the appropriate product strategy, and convert that into actionable work for the delivery teams to create the right product.

TEI 098: When product managers’ good ideas are not enough-with Samuel Bacharach, PhD - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

I have a great guest for us to learn from – the author of a new book, The Agenda Mover: When Your Good Idea Is Not Enough. Doesn’t that sum up the challenge of being a product manager – when your good idea is not enough. My guest, Professor Samuel B.

Books 38

The DIY Illusion

Mironov Consulting

I’ve recently talked with several companies that are spending $1M/year or more to build generic software that is very similar to commercially available products. In each case, they’ve ended up with partial solutions, late delivery, disappointed users, and unconscionable costs.

Product Owner vs Product Manager

Mind the Product

As a Product Owner and the CEO of Scrum.org I was invited to speak at ProductTank NYC earlier this year about the conflict between the roles Product Owner and Product Manager.

The Product Roadmap and the Release Plan

Roman Pichler

What is a Release Plan? A release plan forecasts how a major release is developed. It’s a type of project plan —albeit an agile one—and it usually covers the next three to six months.

How Two Companies Hooked Customers On Products They Rarely Use

Nir Eyal

Larry Page, CEO of Alphabet (the company formerly known as Google), has a quirky way of deciding which companies he likes. It’s called “The Toothbrush Test.” According to the New York Times, when Page looks at a potential company to acquire, he wants to know if the product is, like a toothbrush, “something you will […]. The post How Two Companies Hooked Customers On Products They Rarely Use appeared first on Nir and Far.

Being Your True Self – Bringing the Donuts 05/17/2016

Ken Norton

Does authenticity matter in the workplace? -. Update: Make sure to read the follow-up with other perspectives from readers. I’ve written about Google’s research showing that psychological safety was the most predictive characteristic of successful teams. Psychological safety requires authenticity. As The New York Times Magazine put it: No one wants to put on a “work face