How aligning product and marketing teams improves customer experience

Mind the Product

It wasn’t too long ago that designers and developers were disciples of strictly separate crafts – but today, someone who can do both well is quickly labelled a “unicorn”, and sought after by many a unicorn-thirsty start-up.

Is Scrum Right for Your Product?

Roman Pichler

When is Scrum Most Helpful? A process like Scrum is a great fit for your product when it is brand-new or young, and when you extend its life cycle, as shown in the picture below.

Tesla Agile Development: Product Management at its Best

280 Group

Tesla Agile Development: Version 8.0 Software and Product Management at its best. Last week I received the version 8 update from Tesla.

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What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. He was on edge. We had been experimenting towards a very concrete goal for two months, and had made a lot of progress.

Product Management University Training: Everything You Need. Nothing You Don’t.

In a perfect world, there are a million things you should do. That’s not your world. Product Management University training makes you better at the things you will do. Schedule your personalized workshop and learn the market’s simplest Framework for managing, marketing and selling your products in your markets.

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How to Onboard Junior Product Managers for Success


As your product management team grows, you will inevitably bring on some more junior product managers. Some may have a couple of years under their belt, while others may be fresh out of school or recent converts from engineering, design, analysis, or project management.

Your New Year’s Resolution: Subscribe To The Accidental Product Manager Newsletter!

The Accidental Product Manager

Subscribe To The Accidental Pro duct Manager Newsletter! Yet another New Year is almost here! What is your plan for becoming a better product manager in the new year? Clearly you are already reading The Accidental Product Manager blog and so that’s a step in the right direction!

This Weird Research-Backed Goal Setting Hack Actually Works

Nir Eyal

Nir’s Note: This article on goal setting was originally published in early 2016 but got such a great reader response that I decided to expand and update it along with adding the video below. Let me know what you think in the comments.

Let’s stop calling it software engineering

Under10 Playbook

Much of the language of software creation is based on the manufacturing metaphor. We “plan” software. We “engineer” software. We “assemble” software. The implication is that creating software is rote work that can be done by factory workers on an assembly line.

Forget About Problems! Focus on Customer Goals for Higher Value Products

When you focus on customer business goals, you’re guaranteed to uncover their biggest obstacles. Eliminate the obstacles and by default, your solutions have strategic value. Unique Product Management Training, only from Proficientz. Download the overview.

The biggest challenge for product managers?

Mind the Product

A few weeks ago, I invited Mind the Product readers to take part in a brief survey with a simple goal: to identify the biggest challenges product managers face in their role.

10 Tips for Creating an Agile Product Roadmap

Roman Pichler

1 Focus on Goals and Benefits.

The Importance of a Product Management Framework

280 Group

What is a Product Management Framework? In order to understand what a Product Management framework is, it’s helpful to understand the literal definition of a framework: a basic supporting structure that underlies a system or process.

Ignoring Innovation: Lessons from Kodak

Melissa Perri

In 2007 I joined an innovation swat team at Cornell in the Johnson Graduate School of Business. It was called the Business, Science, and Technology Initiative (known to the cool kids as BSTI).

Selling Data and Decisions to your Team

Speaker: Cait Porte, SVP Product and Customer Experience, Zmags

Gathering support for a product feature or enhancement is a critical skill for Product Managers. Talking to customers, working with key stakeholders in the business and convincing development that a feature is necessary can be a daunting task. Join Product Management expert Cait Porte as she covers how to sell your ideas internally by leveraging data to drive decision making.

Mentorship and expectations

bpma ProductHub

The mentorship program at the Boston Product Management Association and how to make the best out of it. Why you might need a mentor in your life. Directing your own life can be equally exciting and daunting thing to do. Oftentimes we may feel stuck and need a little push on the way.

What Will Product Management Be Like In 5 Years?

PM Hardcore

The future is hard to tease out, but here’s what will happen in product management’s future. (CC CC 2.0 by PunkToad). Earlier this year Janna Bastow of ProdPad put out a call for opinions on the future of product management. I quickly responded then.

Why This Opportunity Solution Tree is Changing the Way Product Teams Work

Product Talk

I’ve found a visual aid that is profoundly changing the way teams work. It’s working so well that I feel compelled to write a book about it. But that’s going to take time and I want you to have it today. So I’m going to scratch the surface in this blog post.

[INFOGRAPHIC] Customer Powered Product Decisions


Product feedback is an invaluable resource for informing roadmap decisions for both new and established products, and product teams across the board constantly seek more insight from their customers whether they have 10 or 10,000,000 to listen to.

Agile Metrics for Team and Product Progress

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

You’ve seen team metrics like velocity. Velocity is not an accurate measure of a team's progress towards "done." So what should you use instead? Join Johanna as she discusses the measures that are actually useful in understanding what your team does, where the work is, and how long the work really takes - and in addition, we’ll examine what it takes to explain the team’s progress to others in terms of the product backlog burnup chart, ways to talk about what’s done and not yet released, and how to show others working product.

First Things First: How Does A Product Manager Start?

The Accidental Product Manager

Product managers need to know how to get things started Image Credit: Andre Chinn. So you are in the process of starting your brand new product manager job. Congratulations. Now what? What is the first thing that you are going to need to do?

The Way You Think About Willpower Is Hurting You

Nir Eyal

Not so long ago, my post-work routine looked like this: After a particularly grueling day, I’d sit on the couch and veg for hours, doing my version of “Netflix and chill,” which meant keeping company with a cold pint of ice cream. I knew the ice cream, and the sitting, were probably a bad idea, […]. The post The Way You Think About Willpower Is Hurting You appeared first on Nir and Far. Changing Your Habits Upgrading Yourself ego depletion willpower


Performing Objective Prioritization

Under10 Playbook

Much of product management is prioritization. Which product to build; which feature to develop; which critical launch items to deliver. A prioritized list is critical—ideally sorted by some form of business value. Using an objective algorithm is the best approach.

Scaling Lean Principles by Jeff Gothelf

Mind the Product

Coach, lean advocate and author Jeff Gothelf talked about scaling Lean principles at this year’s London #mtpcon. Lean methodologies work well for a single team observes Gothelf: “A lean startup reduces risk by regular and continuous experimentation.

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Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions. But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?

Decision Time: How Decision Rules Help You Make Better Product Decisions

Roman Pichler

Decisions, Decisions. “Is Is everybody OK with changing the release goal for Q3?”, asks Julie, the product manager. After a few seconds of silence, Julie moves on to the next topic assuming that the stakeholders agree. But most people are still thinking about the idea or oppose it.

The Myth of the Iron Triangle

280 Group

I am always amazed at how often accepted truths turn out to be false. I am further astounded at how liberating it is to throw off the constraints imposed by those beliefs. The first myth that Kent Beck, the father of Extreme Programming, shattered for me is that change does not have to be expensive.

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What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. He was on edge. We had been experimenting towards a very concrete goal for two months, and had made a lot of progress.

The Simple Guide to Product Management

bpma ProductHub

Contributed by Cynthia Andre. In 2016, Glassdoor identified Product Management as the #8 best job to have in America, with a job score of 4.5 out of 5. Other jobs on the list included Data Scientist, Tax Manager and HR Manager.

Mixing Qualitative & Quantitative Data with Storyboarding

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Qualitative vs. Quantitative is a silly argument. Qualitative data from UXers should not compete against the quantitative data product owners need for their business model. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.

Mental Models for Product Managers – Part 1

PM Hardcore

The importance of mental models. Model of the brain – in yarn (CC 2.0 by Linden Tea ). There’s been an explosion – at least in my feed – of folks talking about the importance of having a lot of good mental models to help you make better decisions.

How to Take Notes During Customer Research Interviews

Product Talk

For those of you following along, I’ve been conducting interviews to understand the life of a product manager. If you need to catch up, you can see my initial call for participants here and my breakdown of how I am selecting participants here.

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How to Distinguish Between Your Product Roadmap, Product Strategy, and Product Vision


While you might “own” the product, your product’s vision should be coming from the top of the house. It should be driving everything in your organization, not just product development. Sales, operations, technology… all of it should be working toward a common vision.

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Why Do The Walmart Product Managers Need Their Own Payment System?

The Accidental Product Manager

The Walmart product managers want to make it easier to give them money Image Credit: Mike Mozart. Hopefully everyone already knows that Walmart is a huge company. Just about every city in America of any significant size has a Walmart located in it.

Creating the "Right" Product Roadmap With Data

Speaker: Sunil Parekh, Head of Product Management, SimplyInsured

Data can be qualitative or quantitative, and comes from multiple sources: customer interviews, product usage & funnel analytics, company financial performance, and internal stakeholders. How do you use that data to create a product roadmap that is aligned with your organization’s business needs?