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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

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What is Engineering as Marketing and How Can It Help You Drive Product Growth

Userpilot

What is engineering as marketing and how can it help you drive product growth and boost your authority in your industry? In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? Best practices for implementing it.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 101
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Top 11 Female Product Management Influencers to watch in 2022

Userpilot

Experience in e-commerce, subscription, marketplace, and retention-focused products. She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

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2021 on Inside Intercom

Intercom, Inc.

We hired new leaders in key positions, including Leandra Fishman , Anna Griffin, Alyssa Smrekar, Cheree McAlpine, Sanj Bhayro, and Marcio Arnecke. That doesn’t just apply to our Engineering team, it’s also the way we work on the Content team. We hit a huge milestone as our ARR grew well past $200M.

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Case Study: How ReadyTech Use Product-Led In The Workforce Sector

BrainMates

The modern workplace is the backbone of our economy – from start-ups to government agencies and large enterprises – and the employees that work within are the engine that keeps the business running. The product managers drive the team roadmaps according to set objectives aligned to company objectives, as well as the product strategy overall.