Userpilot

APRIL 25, 2022

What is product leadership and how is it different from product management ? In the article, we’ll be discussing what the product leadership role entails and how it is different from the product management role. Product leaders are responsible for building the right teams and organizational cultures.

Leadership 95

Leadership Analytic Tools Research Software User Testing 95

Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. Not only is tracking the competition daunting, it doesn’t ensure the product chiseled and shaped will be used by YOUR user base. Now let’s look at the three product-led growth go-to-market types for SaaS companies. Types of SaaS Growth.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Gainsight

SEPTEMBER 8, 2021

It helps that Sales and Marketing figured this out long ago. Who else can interpret strategy from Product, Marketing, and elsewhere into the CS team’s role? Your CS team is already furiously speeding down the highway with water for engine oil — imagine what happens when you pour in the good stuff! Process design?

Reporting Tools 105

Reporting Tools Data Visualization Analytic Tools Marketing 105

The Product Coalition

FEBRUARY 18, 2024

The project was stuck in engineering for a long time. On one hand, he knew the project wasn’t in good shape and something needed to change, but on the other hand, engineering kept giving him fluff answers. But on the other hand, they need you there, and if you give too much weight to their leadership you can’t become their partner.

Leadership 110

Leadership Presentation Engineering Positioning 110

Product Innovation Educators

MARCH 21, 2022

What product managers need to know about launching products. Today we are talking about go-to-market planning and what is involved in planning the launch of products. He is a technology product leader who has led teams as founder, early hire, and executive at companies including Facebook, Craft.co, and KCG holdings.

User Testing 62

User Testing Marketing Strategy Customer Experience 62

The Product Coalition

AUGUST 9, 2021

There is no causal evidence to point to the perfect position in the spectrum that causes a Product to succeed. Different factors including, but are not limited to Product’s lifecycle, Technology used, Company Strategy, and Leadership Persona are critical in determining the exact coordination for the Product Team.

Product Management 156

Product Management Product Manager User Testing Management 156

Intercom, Inc.

JULY 28, 2022

Sanj started working at Salesforce back in 2005, when the company had around 1,000 employees and a few hundred million in revenue, and he was a part of its growth for 14 years, holding several leadership positions in multiple markets in EMEA. Sanj: Well, it’s a pretty long one.

Feedback Software 210

Feedback Software Customer Feedback Customer Experience Weak Development Team 210

Product Innovation Educators

OCTOBER 20, 2017

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. 6 steps to product-market fit. (1) While many product managers come from a marketing or engineering background, half or more come from other disciplines. More at [link].

User Testing 48

User Testing Customer Feedback Product Marketing Marketing 48

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Drives product success. Champions a customer-centric approach.

Data Visualization 95

Data Visualization Analytic Tools Feedback Software Research Software 95

The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. Product strategy is a special kind of strategy.

Product Strategy 109

Product Strategy Research Software Strategy User Testing 109

Bain Public

SEPTEMBER 17, 2020

This is the reason why many businesses fail, so the question to many business owners out there is this: are you confident that your engineering team is building the right features? Bain Public’s SOAP™ methodology and tool offers a full picture of your product strategy, tactics, metrics and roadmap all in one place.

Framework 52

Framework Leadership Customer Communications Definition 52

Userpilot

AUGUST 30, 2023

Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. Product Drive is Userpilot’s FREE online event where experts from top companies come to share growth and marketing insights.

Customer Experience 100

Customer Experience User Testing Customer Feedback Research Software 100

The Product Coalition

MAY 31, 2018

defining what the users want, aligning those wants to the requirements of the business (or the C suite) and ensure harmony with engineers and developers for proper implementation. Many, myself included, have referred to Product Managers as the CEOs of their individual products. Sadly, such a degree does not exist.

Leadership 60

Leadership Product Management Product Manager Weak Development Team 60

The Product Coalition

APRIL 18, 2021

They want to consult with me on whether or not product management is the right profession for them since they feel that they don’t know how to come up with these big ideas, and feel that it is needed in order to be able to lead. For example, one of the most innovative ideas I had throughout my career was Twiggle’s product.

Research Software 133

Research Software User Testing Leadership Weak Development Team 133

Sachin Rekhi

AUGUST 4, 2021

So in 2020, I took a survey of all the available product management courses out there. There were plenty of courses introducing product management to those new to the role. There was even an emerging set of courses focused on product leadership. Take product roadmaps for example. Founders : Growth for Founders.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

The Product Coalition

FEBRUARY 11, 2024

Photo by Iain Kennedy on Unsplash When I was a product lead at Imperva, there was a feature that engineering kept telling me required a rewrite. But you know how it is  — temporary things tend to remain permanently , and engineering kept raising a flag that this feature needs more work. Some even need to be left untouched.

Framework 106

Framework User Testing Customer Experience Definition 106

Mind the Product

MARCH 12, 2020

How it’s become a critical function for scaling effective product teams. What Product Managers do. Our product squads at InVision usually consist of a product manager, designer, engineering manager and four to seven engineers. How Product Ops Resolved the Problem. Product Operations: An Emergent Need.

Product Research 186

Product Research User Testing Weak Development Team Customer Experience 186

bpma ProductHub

APRIL 30, 2017

Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. With her background in product management and marketing, the lessons, stories and tips she has to convey will be very relevant to you. Informed: Wake Up Wisdom for Women” in 2011.

Development 150

Development Product Management Product Manager Management 150

bpma ProductHub

FEBRUARY 4, 2018

But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” Engages in market-sensing activities to determine the future of the product.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Bain Public

JUNE 4, 2020

As business advisors and executive coaches, we've worked with dozens of CEOs to help them build and grow their product leadership team as they scale their company. Getting external support, such as product management consulting, can help establish the product leadership team responsible for nurturing and guiding the product team.

Leadership 52

Leadership Analytic Tools Research Software Feedback Software 52

Product Management University

DECEMBER 2, 2022

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. The IT Department (Responsible for Deploying the Product). From the Bottom Up.

B2B 130

B2B Customer Experience User Testing Customer Feedback 130

The Product Coalition

NOVEMBER 30, 2022

There Were A lot of Generic Recommendations Having thought leadership, content marketing, a social media presence, measuring user intention, free trials, A/B testing of content, relevant Calls to Action, Videos on YouTube, Do Events: the Biggest Events, Post on LinkedIn, Publish an E-Book, do some Webinars, use Influencers. Responding.

User Testing 121

User Testing Customer Feedback Feedback Software Reference 121

Userpilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. What is a product team responsible for?

Analytic Tools 85

Analytic Tools Feedback Software Research Software Product Research 85

The Product Coalition

AUGUST 6, 2023

Did you identify bugs and coordinate with engineering, etc? Do we need to escalate any critical issues to company leadership? How do product managers lead standups? Tremis: And when it comes to leading daily standups, what do you expect your product teams to begin with? Keren: Begin with the market voices.

Research Software 137

Research Software Reporting Tools Product Research User Testing 137

Product Talk

FEBRUARY 12, 2020

Lisa began her career in data science and spent four years as a data scientist at Airship , a marketing and messaging automation company. During her tenure as a data scientist, Lisa built two predictive products. We realized we needed to build that trust into the product itself.”. Tweet This. Tweet This. Tweet This.

Product Research 178

Product Research Data Visualization User Testing Research Software 178

People-First Product Leadership

FEBRUARY 12, 2024

You might be wondering, aren’t all product managers wired for collaboration as partnering with other functions, such data, design and engineering is a regular - and beneficial - occurrence. I’ve found it isn’t always the case. I find such an attitude ironic as technology is always changing.

Artificial Inteligence 52

Artificial Inteligence User Testing Product Management Product Manager 52

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

Userpilot

MAY 1, 2024

He also hosts a job board for product professionals and has created a GPT-4 chatbot, Lennybot, that is programmed to answer questions from Lenny’s newsletter and podcast. Before starting his own venture, Lenny worked in the product and engineering teams of companies like Airbnb and Neustar.

Feedback Software 65

Feedback Software Analytic Tools User Testing Customer Feedback 65

Bain Public

JANUARY 7, 2018

It is 5:00PM in the office, and a member of the engineering team stops by the Product team desk and expresses they want to build everything at once. When discussed, the head of engineering states that excessive rework undermines motivation. It’s not that engineers don’t want to be helpful, it’s a process issue.

Engineering 40

Engineering User Testing Feedback Software Product Research 40

ProductPlan

JANUARY 6, 2023

There’s no one more immersed in applying discovery and customer insights to prioritization and planning than Product Talk ’s Teresa Torres. But this author didn’t stop there and continues pumping out quality content, all focused on gathering great customer and market intelligence along with best practices to put it best to use.

User Testing 52

User Testing Product Research Product Management Product Manager 52

Product Management University

NOVEMBER 6, 2018

Step back for a minute and consider the expectations heaped on most product management organizations. Marketing, sales, engineering, client services and others expect product management to be more knowledgeable on the markets and customers than all other functions collectively.

Product Management 124

Product Management Product Manager Certifications Customer Experience 124

Userpilot

MARCH 8, 2022

Andrea, who calls herself a “Product Thinker” and “a professional asker of many questions”, has amassed 1600 followers on her Medium account. Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School.

Technical Advisors 112

Technical Advisors Product Research Analytic Tools User Testing 112

Sachin Rekhi

JUNE 25, 2017

I then break down the resources into the way I think about what a product manager does, which is drive the vision, strategy, design, and execution of their product. Each section covers the best practices for each of these four dimensions of product management. Design is the third critical dimension of product management.

Product Research 167

Product Research User Testing Analytic Tools Product Management 167

Mixpanel

FEBRUARY 16, 2024

When you’re deep in product development, it can be surprisingly easy to overlook who you’re making your product for. This sounds pretty obvious, but understanding your product’s users is often easier said than done, especially when you’re building for multiple different personas. What are their data-specific needs?

User Testing 52

User Testing Customer Feedback Customer Experience Data Visualization 52

bpma ProductHub

JUNE 12, 2017

Erin McHugh Saif showed us how she used analytics and customer insights to help her tackle a large-scale business problem at TIBCO Spotfire and Sooyoung Kim shared how Rue La La is using Riskiest Assumption Testing to rapidly test ideas with zero engineering effort. She is also involved with user experience design and product marketing.

Analytic Tools 199

Analytic Tools User Testing Customer Experience Feedback Software 199

Product Talk

SEPTEMBER 7, 2022

They already had an established product and regular rituals that helped them consider their users. Through a combination of leadership buy-in, reading, and coaching, they committed to mapping opportunities and testing assumptions before jumping to solutions and found new ways to truly put their users first.

Product Research 203

Product Research User Testing Customer Experience Research Software 203

Intercom, Inc.

NOVEMBER 17, 2020

That intense focus means we are careful not to spend precious time and resources over-engineering our solutions. Sometimes this focus on solving customer problems means we make simpler engineering decisions up front, in the knowledge that those decisions won’t scale forever and that we’ll need to revisit them in the future.

User Testing 151

User Testing Customer Experience Data Visualization Engineering 151