ProductPlan

MAY 25, 2021

Product Strategy is Important. One of the most important roles of a product manager (PM) is setting the product strategy. The strategy, by way of a roadmap, is the document that drives team alignment. Consistency is why the strategy must exist and live in the minds of those who need to operationalize it.

Strategy 73

Strategy Weak Development Team User Testing Customer Experience 73

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Dear Strategy

AUGUST 25, 2019

Dear Strategy: “How do you make sure there is an effective inter-working between different levels in a dynamic strategy evolution?”. Dynamic Strategy Evolution” – that could be the name of a band! When I started my career back in 1992, I was an engineer for a large power utility. And then the business will fail.

Product Strategy 40

Product Strategy Strategy Reference Workshop 40

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

MAY 1, 2024

The product management team is primarily responsible for owning the product experience but is supported by the engineering, marketing, and customer success departments. In most SaaS companies, the product management team includes product managers, product marketers , and UX designers.

Customer Experience 84

Customer Experience Feedback Software Analytic Tools Product Research 84

Userpilot

MAY 1, 2024

He also hosts a job board for product professionals and has created a GPT-4 chatbot, Lennybot, that is programmed to answer questions from Lenny’s newsletter and podcast. Before starting his own venture, Lenny worked in the product and engineering teams of companies like Airbnb and Neustar.

Feedback Software 77

Feedback Software Analytic Tools User Testing Customer Feedback 77

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? In retrospect I always focused more on execution, and less on planning and strategy. What is a Go-to-Market Strategy? Typically there are four steps to creating a detailed GTM Strategy.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Here’s why it’s important: Defines a product vision and aligns strategy with organization goals.

Data Visualization 94

Data Visualization Analytic Tools Feedback Software Research Software 94

Userpilot

JUNE 25, 2021

And that’s because of the Product Adoption Curve. The Product Adoption Curve shows how a product is adopted through multiple segments of the market. Understanding this lets you craft a product marketing strategy for every stage of product adoption. The five stages of the Product Adoption Curve.

Analytic Tools 59

Analytic Tools Feedback Software Research Software User Testing 59

The Product Coalition

FEBRUARY 12, 2024

When reviewing a roadmap with the product team, there are six points I always look for. Strategy —  Is there a clear strategy behind the product and the roadmap? Does it reflect market needs? Does it align with how your product will win in the market? Does the roadmap align with the north star?

Technical Review 116

Technical Review User Testing Product Research Customer Feedback 116

Sachin Rekhi

AUGUST 4, 2021

Or PMs at larger established tech firms might see great PMs at work within their company, but they struggled to reverse engineer just how to recreate their success for themselves. By doing so, they explicitly build their product intuition through each and every quarter's OKR loop. Marketing Programs : Marketing Strategy.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

Userpilot

JULY 27, 2023

Chief Technical Officer : Responsible for outlining the company’s technological vision, implementing technology strategies, and ensuring that the technological resources are aligned with the company’s business needs. Engineering Manager: In charge of planning, designing, and overseeing projects. Average salary: $191,286/yr.

Research Software 94

Research Software Feedback Software Analytic Tools Onboarding KPIs 94

The Product Guy

MAY 7, 2020

If you are not performing the above activities, your role may be an another approximation to a Product Manager role. A PM may receive help from specialists in the organization such as Researchers, Project Managers, Product Marketing etc. Ultimately the accountability lies with the Product Manager. Product Strategy.

Technical Review 159

Technical Review Research Software Onboarding KPIs Product Management 159

Userpilot

AUGUST 30, 2023

What strategies can you implement to drive acquisition and retention faster? The expert speakers at Product Drive 2023 will answer these and many more questions. But you need a solid strategy and must pay attention to creating mind-blowing user experiences. Product growth speakers. Product growth speakers.

Customer Experience 99

Customer Experience User Testing Customer Feedback Research Software 99

Dear Strategy

NOVEMBER 8, 2018

Dear Strategy: “To what degree should an organization involve the entire workforce and employees in the development and execution of its strategy?”. So, if you are working in a small company (meaning 2-20 people or so), my answer to this question of who you should get involved in your strategy is “just about everybody.”

Strategy 56

Strategy Finance Workshop Reference 56

The Product Coalition

AUGUST 1, 2023

What Is Product Strategy Exactly? And Why It Matters Product strategy is a creative act, to “do something new,” approaching an opportunity from a different angle. — Self So what exactly is product strategy? Why is it important if I have a solid product management team?” I snapped out of la la land.

Product Strategy 131

Product Strategy Strategy Product Research Data Visualization 131

Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. The meeting point of company and product strategy. Des: Welcome to Intercom on Product.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

The Product Coalition

JULY 28, 2020

The role of a Product Owner/Manager/Strategist is to help startups capture and transform customer insights into full product experiences that in turn increase customer satisfaction, loyalty, retention, and the business values.

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

The Product Coalition

OCTOBER 2, 2022

I learned SQL and JavaScript to gain autonomy and engineers’ respect. When I started my career in product I looked up to the Google Product Manager. He had an engineering background and other hard skills. I assumed this is what a great product manager was like. Impatience also creates unstable product strategies.

Product Management 135

Product Management Product Manager Feedback Software User Testing 135

Userpilot

JULY 30, 2021

The product manager role is responsible for understanding what customer problems to solve and what success looks like for a product. The different types of product managers include the traditional product manager, the product owner, the growth product manager, the technical product manager, and the platform product manager.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Mind the Product

AUGUST 3, 2017

Being the first product manager at a startup typically means being the 10th or 15th employee, and recognizing that – although product management has both tactical and strategic components – you’ll initially be more focused on tactics.

User Testing 159

User Testing Data Visualization Product Management Product Manager 159

The Product Coalition

FEBRUARY 11, 2024

Photo by Iain Kennedy on Unsplash When I was a product lead at Imperva, there was a feature that engineering kept telling me required a rewrite. But you know how it is  — temporary things tend to remain permanently , and engineering kept raising a flag that this feature needs more work. Some even need to be left untouched.

Framework 106

Framework User Testing Customer Experience Definition 106

Dear Strategy

JULY 23, 2019

Dear Strategy: “How do I align my product strategy and product roadmap with our technology roadmap, in the face of a strong engineering organization?”. Ahh, the product roadmap… such an overused yet somehow still elusive term! product, price, promotion, and place).

Roadmap 40

Roadmap Strategy Feedback Software Weak Development Team 40

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 112

Technical Advisors Product Research Analytic Tools User Testing 112

Mironov Consulting

MARCH 9, 2024

  Asking Engineering to size 250 things so we can choose 20 that show “high theoretical ROI” on our spreadsheet is a criminal waste of their time.)    To be useful, Count The Digits and similar heuristics fit into a larger framework where we have strong customer insights and thoughtful goals/strategies/OKRs.

User Testing 59

User Testing Reporting Tools Customer Experience Technical Review 59

Mixpanel

MAY 3, 2019

Throughout his career, Al has focused on helping companies develop and execute digital strategies to grow their business and stay ahead of the curve. But making this investment early in the process will provide a solid framework to sustain and scale your growth strategy into the future. Last Minute Architecture Changes.

Weak Development Team 53

Weak Development Team Analytic Tools Agile Strategy 53

The Product Coalition

JULY 6, 2022

Lean product management is an iterative, incremental development method that allows teams and businesses to build better products faster. It’s an actionable framework to achieve this product-market fit. A good strategy increases the chances of a startup’s success. Google started as a research project.

Startups 126

Startups Feedback Software User Testing Product Research 126

ProductPlan

NOVEMBER 1, 2022

With a need to deliver products that bring value to both customers and the business and the new spotlight on product-led growth. But compared to established departments like sales, engineering, or finance, product management is a relatively new discipline. Product strategy. Chief” responsibilities.

Data Visualization 52

Data Visualization Finance User Testing Customer Feedback 52

Sachin Rekhi

JUNE 25, 2017

I've organized this collection into several sections, starting with product management 101. I then break down the resources into the way I think about what a product manager does, which is drive the vision, strategy, design, and execution of their product.

Product Research 167

Product Research User Testing Analytic Tools Product Management 167

Userpilot

SEPTEMBER 29, 2023

While product development describes the process of creating the product itself (i.e. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. designing screens, writing code, running tests).

User Testing 94

User Testing Feedback Software Research Software Product Research 94

Modus Create

FEBRUARY 6, 2023

What is Product Thinking? Product thinking refers to the process of balancing a product’s delivery feasibility, user desirability, and business viability. It’s the how in product strategy and sits at the intersection of business, user, and technology. Product thinking is almost a juggling act.

User Testing 98

User Testing Feedback Software Product Research Customer Experience 98

bpma ProductHub

FEBRUARY 4, 2018

Understands customers, the problems the product solves, why the product is winning or losing, competitive differentiation, etc. Converts market data into requirements for engineering. Ultimately responsible for customer and market success. Let’s talk about it – please comment below!

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Amplitude

DECEMBER 23, 2020

Many people think technical knowledge is the most important quality in a product management team. That’s what I thought when I came to product management with a background in engineering. In the five years I’ve spent at Amplitude, I’ve worked with hundreds of product development teams.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Customer Feedback 104