Remove Engineering Remove Product Research Remove User Testing Remove Wireless
article thumbnail

The Evolution of the Tech Consumer

Centercode

The people who consume tech have also changed significantly. From the niche world of hi-tech enthusiasts from the 90s to today’s mainstream users, the people who consume technology have had as much of an effect on its evolution as it has had in our daily life. Yesterday’s Tech Buyers: Enthusiasts.

article thumbnail

What’s the Difference Between Product-Centric and Customer-Centric

ProductPlan

Product-centric and customer-centric approaches shift the emphasis away from pure technology innovation and project-based management. It’s not about chasing every short-term dollar or squeezing every ounce of profit from every product. Product-centric organizations. Customer centricity.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Technographics: Your Shortcut to Improving Interoperability

Centercode

With consumers adopting more and more smart tech, the everyday spaces of your customers has become an interoperability minefield. Tapping into an aspect of growing importance within the realm of beta testing: technographics. Anyone who makes technology that interacts with other devices their customers own.

article thumbnail

How Did The Christmas Tree Find Product-Market Fit?

Bain Public

When it comes to not wasting opportunities and adding momentum to the product development , it's important to ask the tough question of "Do we have product-market fit?" A lot of companies have product market fit today, but as the market changes and the world evolves, they might not have it in the future.

article thumbnail

Connecting Customers to Office Tech in the WFH Era

Centercode

In step with the rapid, unprecedented shift from the office to the home office, the demand for technology like routers, wireless printers, webcams, headsets, and portable hard drives has hit the makers of these products like a tidal wave. In a recent Betabound poll, 64% of consumers reported increasing their office tech usage.

article thumbnail

Product Management in Healthcare

ProductPlan

But delivering those services requires hundreds if not thousands of products. Regardless of their scale and scope, they’re all products with production schedules, marketing plans, sales teams, logistics specialists, and—in most cases—product managers. Who’s the customer for healthcare product managers?

article thumbnail

It’s Time to Bring Beta into the 21st Century

Centercode

Product development also looked very different back then. Brainstorming product vision with your engineers and design team? User Experience as a field? And nestled in the center of all this was beta testing, a practice (usually without standardized processes) that loosely applied to any sort of pre-launch product testing.