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Productside | Product Management Courses & Training Breaking the Silos: How Product and Engineering Build Better Together In Season 3 of Productside Stories , we sat down with Guy Gershoni , Head of Engineering at genesIT, for a candid conversation on what it really takes to build great products in todays complex tech environments.
Listen to the audio version of this article: [link] What is a Portfolio Roadmap and Do You Need One? 1] But wouldnt it make sense to harmonise not only the product strategies but also align the product roadmaps? This is where product portfolio roadmaps come in. [2] How Can You Capture a Portfolio Roadmap?
Product Roadmapping Once product positioning is established, product managers move into the more action-oriented activity of roadmapping. This planning phase requires careful consideration of multiple contextual factors that significantly impact how roadmaps should be developed and managed.
As VP of Operations, Kim worked with third-party engineering consultants to improve the platform’s ROI and customer outcomes. Whether you’re coming from engineering, business operations, or another field entirely, your unique background can provide valuable perspective and skills for a successful product management career.
Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager
Without product usage data and user feedback guiding your product roadmap, product managers and engineers end up wasting money, time, and effort building what they think stakeholders want, rather than what they know they need. Product roadmaps must focus on the "now" and allow feedback to inform the "later."
How first principles can help you design product roadmaps from the ground up. Product roadmaps are no exception. Creating or even updating a product roadmap can feel like being handed a blank sheet of paper and told you have 60 minutes to write a ten-page college essay on a topic you didn’t study for….
In our latest Productside webinar, Becoming an Effective Product Management Leader , Principal Consultants Roger Snyder and Kenny Kranseler delivered a no-nonsense roadmap for new leaders who want to nail their first 90 days (and beyond) and get the tools on how to become a product management leadereffectively. Do I push back?
PMs are often tasked with aligning stakeholders, guiding engineering teams, and championing the customer. But instead of telling a clear, compelling story, they send out a spec or share a roadmap deckand hope it gets read. Not because the ideas are bad, but because the delivery misses the mark.
Tailor Your Communication: Adapt your messaging for different audiences, whether its engineering teams or senior leadership. Connect Decisions to Customer Needs: Show how your roadmap addresses customer pain points to build trust. Present a high-level roadmap by your 90-day mark to demonstrate strategic planning.
Speaker: Eric Feinstein, Professional Services Manager, Looker
It seems like PMs and engineers have grown to hate embedded reporting. He will discuss working through personas, data types, reporting needs analysis and ultimately how this comes together to form a roadmap for reporting functionality and interface. Building a team to support your deployment.
Leadership or investors push for short-term wins that conflict with the roadmap. Shift from fixed yearly planning to rolling quarterly reviews to allow flexibility in roadmap decisions. Run structured stakeholder sessions to ensure leadership, engineering, and marketing teams remain aligned.
Task: Align the roadmap with both business and user needs. How would you work with engineers to scope a technically complex feature?” Approach: Identify the user personas: PMs, engineers, designers, etc. Action: Facilitated a workshop to align on goals and presented data-backed alternatives.
OK, maybe we tie with engineering team leads.) To anyone outside the product team, we are design, engineering, QA, data, knowledge team, and often marketing. ” Company roadmaps might be linear, but customer insights from outside the building are (rightfully) a jungle. Shower them with positivity.
In Userpilot, data-based personas are a crucial part of our product management process and dictate our product decisions, marketing messages, and product roadmaps. For engineering, user personas can keep development focused on pain points and help devs adopt a user-centric mindset. Why do you need user personas?
Speaker: Donna Shaw - Senior Product Manager & Eric Frierson - Director of Innovation for Public and School Libraries
Learning Objectives How to utilize data to gain stakeholder buy-in, prioritize, and shape the product roadmap Why empathy is not only critical for developing software for users that addresses their market problems, but is equally important in empowering those in engineering, user research, and design to produce the best outcomes to meet user needs (..)
It explores the common points of friction with Finance, Engineering, Sales, and Support — and offers practical ways to address their concerns. Engineering guards feasibility and system health. If they see a roadmap that looks expensive without clear financial outcomes, they will question its value.
Technology Roadmap Figure out the dev stack, the product backlog tools (Jira vs. Aha?), Hot Tip: At one acquired company, Brian discovered they used a rare programming language (Clojure) that none of his existing engineers knew. She standardized everythingno more 14 different ways to build a roadmap.
And theyre juggling context, roadmaps, and Jira ticketsjust trying to keep up. Check out our free Outcome Tree and Outcome-Based Roadmap templates in the Product Leader Pack. This helps your engineers, designers, and stakeholders see how everything fits togetherand it surfaces edge cases, assumptions, and gaps early. Whats fast.
From market research to roadmap prioritization, AI is reshaping how PMs operate, make decisions, and deliver value. OpenAI or Cohere) to build custom feedback search engines across support tickets, NPS responses, and app reviews. Monte Carlo simulations : Forecast delivery timelines and risk under different roadmap scenarios.
Speaker: Mark Ridley, Owner and Founder, Ridley Industries
Any PM or technical leader who’s led the charge of building a digital product knows that product engineering is one of the most expensive elements of business.
Building Relationships Across Teams As a product manager, your success relies on collaboration with stakeholders from engineering, design, marketing, and leadership. For product managers, having a personalized roadmap ensures you focus on the right things at the right time.
Blog Ebooks &Â Guides Events & Webinars Case Studies Podcast Community Sign in Get started for free Test Closure How to Present Customer Insights to Product Managers, Engineers, and Executives Posted on June 11, 2025 Austin Meyer You ran a solid test. Engineers need reproducible, technical details.
Strategy: Outcome over Output Roadmaps crowd-sourced from stakeholder wish lists = strategy theater. Old reflex: scramble designers, rewrite roadmap, hope it sticks. You safeguard the roadmap and earn credibility. Where’s your product engine sputtering: discovery dives, strategy sync-ups, release day?
The SpaceX Raptor engines are a great example. They have gotten significantly simpler iteration over iteration despite being rocket engines for space travel. Then, hearing the idea repeated — delete, delete, delete — I started to think about products in general and roadmaps specifically. A reverse roadmap.
Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.
Effective prompt engineering is key to leveraging Generative AI for SaaS competitive intelligence. This post provides practical examples and advanced techniques, including role-playing and chain-of-thought prompting, to help you analyze pricing strategies, product roadmaps, marketing campaigns, and more.
Then, a budget is discussed, features are scoped, and everything is put into a phased roadmap. That roadmap is handed to product managers, who work with execution teams to begin “building.” Instead of static product roadmaps, you’re building systems that learn and respond. It’s part of the core delivery engine.
They require a symphony of teams — Product, Design, Engineering, Marketing, Sales, and Support — working together from idea to launch. Product, Design, Engineering, Marketing, Sales, and Support must all work together to bring ideas to life. Provide Leadership in the Development of Roadmaps A roadmap is a critical tool for alignment.
Productside | Product Management Courses & Training Why AI Product Management Certification Matters More Than Ever Lets be realAI is no longer a buzzword on the product roadmap. Its an urgent shift in how we build, scale, and deliver value. And the PMs who can navigate that shift with confidence?
Just as you change collaboration patterns through changing how you develop roadmaps, you change the conversation with leaders through how you orient towards supporting them. The product manager will leverage their understanding of the mechanisms of value creation to reverse engineer the project by asking “and then what happens?”
While your product managers use our analytics reports to track product usage, your engineering teams can use our session replays to uncover bugs, and your customer support team may use our in-app help center feature to offer self-service and reduce support tickets. Additional reports: You get a built-in Product Engagement Score dashboard.
Capability Gaps Create Bottlenecks Scaling engineering or design teams without investing in decision-making, foresight, and leadership leads to misalignment, slow delivery, and missed opportunities. Commercial Acumen The ability to connect decisions, including product strategy and roadmap, to commercial outcomes. How Do We Fix It?
Considerations for Implementing a Platform Strategy: While platform strategies offer significant benefits, they also require upfront investment and a clear roadmap. They include members from engineering, design, marketing, and support, all working collaboratively to achieve the product’s strategic goals.
I have been helping her reshape how product management is perceived in the company by building a solid product strategy, team structure, roadmap, processes, and more. You must tell them that you are talking about taking ownership outside of engineering guidance. Over the past year, I’ve been working closely with H.,
At this point, the designer’s job starts to feel more like either engineering — where we assist developers in mapping user interfaces — or product management, where we contribute to shaping the roadmap through user research. It becomes more about following the patterns and standards we worked so hard to define.
This will involve close collaboration with Stripe’s and our financial partners product and engineering organizations to prioritize valuable investments over a multi-quarter roadmap, considering distribution potential, performance, costs, and risks. Experience owning/driving roadmap strategy and definition.
Your roadmap, now skewed by partial data, doubles down on solving the wrong problem. Now you must dig through support tickets, DM your engineer, and finally ask your data analyst to run a custom query. You dig in and notice a sharp drop-off among marketing-qualified leads. But that view only reflects web users.
Simplify security • Paragon —Ship every SaaS integration your customers want — Aman Khan is Director of Product at Arize AI, an observability company for AI engineers at companies like Uber, Instacart, and Discord. He has also led and worked on products at Cruise, Zipline, and Apple.
At Headspace back in 2016, we had established our product roadmap and success metrics and our mission and vision, but teams were still confused about why we were working on the projects we chose. The plan or roadmap is basically an ordered list of projects based on some notion of prioritization and sequence of delivery.
Collaborating on digital product design with engineers or managers follows the same principles as the prisoners dilemmaboth of you can either cooperate or defect. For example, the more technical the product, the larger the designers technology gap that must be filled by an engineer. Prisoners dilemma in digital productdesign.
Given today’s fast-changing environment, Lukas believes that roadmaps should be treated as flexible guides rather than rigid plans: “I think roadmaps aren’t necessarily bad, but they should acknowledge the fact that there is uncertainty. You no longer need a background in data science or engineering to be effective,” he says. “You
Pinterest, positioned uniquely as a visual discovery engine, has significant potential to leverage personalization to foster deeper user engagement, retention, andloyalty. Nowhere is this more evident than on Pinterest, where billions of Pins are curated into unique feeds for over 400 million monthly users worldwide.
personalization, recommendation engines, generative UI, LLM-based support, predictive analytics). Hypothesis-led roadmapping, real-time validation, and prompt-driven prototyping become critical. Using AI to build software: Where AI helps teams strategize, prototype, and deliver faster and more effectively.
Try this exercise: Take your current roadmap and ask "Why?" A product leader with this skill can bridge technical feasibility with engineers, user experience with designers, and revenue with executives. Here's a framework I use with my coaching clients: Tactical thinking : How do we solve this problem? three times for each initiative.
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