Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises. First the features, then the inbound marketing.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Intercom, Inc.

NOVEMBER 7, 2019

So they created a software that provides control, visibility, and payment methods for corporate finance teams. Spendesk thinks about building its company in three stages: startup, growth, and scale. When you create your own category , it can be tough to gain traction because potential customers simply don’t realize they need you.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

MARCH 8, 2022

Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School. Susan is an experienced Product Leader with a track record of working in start-ups, SMEs, and enterprise companies. Hana Mohan , CEO of Magic Bell.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Intercom, Inc.

JUNE 21, 2018

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. But I couldn’t raise the money for the startup; this was 2009, right after the recession. Starting sales from scratch.

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

Intercom, Inc.

JULY 29, 2021

If there’s anything we’ve learned when it comes to working in hypergrowth startups is that you’re not really supposed to have it all figured out on the first try. We paused all of our enterprise field sales, but in our HQ, we decided to put the foot down and really go for it. We have business development doing inbound and outbound.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

The Product Coalition

JULY 1, 2019

HubSpot, a maker of inbound marketing and sales cloud tools, measures the number of active teams they serve, as the tools is of highest value for teams. sales, marketing, business dev, finance etc. Enterprise customers don’t buy through a freemium model and likely have very different needs to those of the free or low-price-tier user.

KPI 92

KPI Data Visualization Workshop Analytic Tools 92

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. If your application is a self-service one, focus on content and inbound marketing as your primary source of leads.

Strategy 195

Strategy Customer Experience Inbound User Testing 195