Intercom, Inc.

NOVEMBER 14, 2018

As you can see in the chart above, we segment inbound leads by business type – small business, mid-market and enterprise – to ensure we’re delivering the right number of leads to each of our teams. At this stage, many companies become obsessed with tracking sales activities, especially if they’re doing outbound sales.

Data Visualization 188

Data Visualization Outbound Inbound KPI 188

Intercom, Inc.

JUNE 21, 2018

It was really about testing our ideal customer profile religiously, figuring out what category would pick up the fastest, and who the early adopters were. It was about testing our ideal customer profile religiously. Is it transitioning from inbound to outbound sales? Max: For the most part, it’s outbound efficiency.

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

Intercom, Inc.

NOVEMBER 7, 2019

So they created a software that provides control, visibility, and payment methods for corporate finance teams. So we said, “How can we take the innovation around payment and integrate it into a piece of software that will make it usable for finance teams and modern companies?”

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

APRIL 8, 2022

Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises. As a team from Poland, they tested their local market. We were able to test ideas and make mistakes on a smaller scale before going global,” says Joanna.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Intercom, Inc.

JULY 29, 2021

Ever since he was hired as the Director of EMEA Sales at BrowserStack , a web and mobile testing platform that lets developers test their websites and mobile applications across browsers, operating systems, and mobile devices, he had to completely rethink how to successfully onboard hundreds of salespeople just as everyone was going remote.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Just as every organization needs a finance/accounting team that follows GAAP and tracks cashflow. But I find they don’t map well to enterprise companies.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Intercom, Inc.

NOVEMBER 5, 2019

We do some interesting things and just go shopping to test out how quickly competitors will get back to leads And you’d be shocked at how fast some people are. Before I was a sales manager at Slack, I was an Enterprise AE for a few years and I was also an AE for five years before coming to Slack. Finance needs to be aware of it.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139