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The Art of Building Products that People Love

The Product Coalition

Products succeed in the marketplace because they solve at least one problem well enough that a significant number of people decide to pay for it. They make their users’ lives better in some way and they do it better than anyone else. Growing a successful product that continually evolves to meet changing user needs isn’t easy.

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How to get stakeholder buy-in for user research: 31 expert tips

Userzoom

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

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Best Marketing Analytics Tools For Product Marketing Managers

Userpilot

Marketing analytics tools are a product marketing manager’s best friend. Here are the key features to look for in an analytics tool: segmentation, tracking capabilities, A/B testing , and data visualization with analytics dashboards. Userpilot is a powerful product analytics and in-app marketing platform for SaaS companies.

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Digital transformation is more than AI: you still need a customer-focused strategy

Modus Create

Businesses and governments are scrambling to understand the implications of this technology, now at the fingertips of everyday consumers. Regardless of the latest technology, business leaders are still asking: How can we execute a successful strategy to engage our customers, improve efficiencies, and future-proof the business?

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Digital Sustainability: A Growing Frontier in Software Development

The Product Coalition

I would like to thank Tremis Skeete, Executive Editor of Product Coalition, for his valuable contributions to this article's research, development, and writing. I also thank Product Coalition founder Jay Stansell, who has provided a collaborative product management education environment.

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If You’re Not Checking UXD, You’re Gambling

UX Planet

Users are the ultimate judges, the importance of User Experience Design (UXD) cannot be overstated. © tenot The Essence of UXD User Experience Design is the art of creating digital experiences that seamlessly blend functionality and aesthetics. User Research: Undertake in-depth user research.

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Accessibility Testing: Tips & Best Practices From Industry Leaders

Userzoom

Learn about best practices for accessibility testing from two leading companies in their industries. Lots of companies want to conduct accessibility evaluations by conducting usability testing for people with disabilities. Before running an accessibility test, you can make sure your site meets fundamental accessibility guidelines.