Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. But I find they don’t map well to enterprise companies.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Userpilot

MAY 13, 2024

Is your team struggling to determine the return on investment (ROI) of product marketing strategies? Or are you looking for ways to improve the performance of your marketing campaigns? In either case, marketing analytics tools can come to your rescue. Book your demo now to see it in action. Dashboards on Userpilot.

Analytic Tools 89

Analytic Tools Data Visualization Feedback Software Reporting Tools 89

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? In retrospect I always focused more on execution, and less on planning and strategy. What is a Go-to-Market Strategy? Typically there are four steps to creating a detailed GTM Strategy.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies.

Research Software 83

Research Software Strategy Customer Experience User Testing 83

Amplitude

FEBRUARY 1, 2021

It’s about adapting your marketing, product and go-to-market strategy to give your product the best chance at wide market penetration and adoption. In this context, your product launch strategy isn’t just a plan for launch execution.

Product launches 111

Product launches Strategy User Testing Product Research 111

Alchemer Mobile

NOVEMBER 10, 2022

Unify data and simplify partner integrations with enterprise-class security and reliability. Developers can remove the pains associated with constantly incorporating new SDKs into an app and focus on delivering products that transform the customer experience. Mobile in-app feedback tools & solutions. Apptentive.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

MAY 20, 2024

Here are the best product management software for SaaS companies: ProductPlan is the best tool for road mapping and informing your product-led growth strategy. Here are the best product-led growth tools for user feedback: Refiner is the best customer feedback software for creating shareable user surveys.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

SEPTEMBER 14, 2023

A strategic product manager is responsible for developing long-term product vision and strategy. The role of the growth product manager focuses on identifying and maximizing product growth opportunities. Product marketing managers develop product positioning , messaging , and differentiation strategies.

Research Software 91

Research Software Analytic Tools Feedback Software Product Research 91

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

OCTOBER 5, 2023

This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers.

Feedback Software 96

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 96

Alchemer Mobile

MAY 19, 2021

Unify data and simplify partner integrations with enterprise-class security and reliability. Developers can remove the pains associated with constantly incorporating new SDKs into an app and focus on delivering products that transform the customer experience. A message center provides a two-way conversation channel to do just that.

Feedback Software 236

Feedback Software Data Visualization User Testing Customer Feedback 236

Userpilot

APRIL 17, 2024

Mixpanel provides insights into customer journeys to help businesses refine product-market fit and drive growth through data-driven strategies. Hotjar enhances user experience and product development with features like heatmaps and custom integrations, delving deep into user behavior. Usepilot’s integrations.

Data Visualization 83

Data Visualization Analytic Tools Feedback Software Reporting Tools 83

Userpilot

DECEMBER 17, 2021

Today we’re going to cover various pricing models, when to use freemium, and how you can leverage psychological tactics in your pricing strategy. SaaS pricing strategies differ from traditional products because most businesses use a subscription-based SaaS pricing model. Foot-in-the-door pricing strategy.

Research Software 92

Research Software User Testing Strategy Customer Experience 92

Userpilot

APRIL 26, 2022

Product adoption isn’t complete until users adopt all the features they need to achieve their goals. As different customer segments adopt your product at different stages of its lifecycle, it is essential to select your product adoption strategies carefully. What are product adoption metrics? Time to value.

Analytic Tools 95

Analytic Tools Research Software Onboarding KPIs Data Visualization 95

Userpilot

OCTOBER 20, 2023

In this article, we look at 10 product analytics tools that you should consider when making your choice. Strategies for optimizing a conversion funnel include user onboarding to reduce the time to value, personalized in-app marketing campaigns, identifying and removing friction points , and acting on customer feedback.

Analytic Tools 92

Analytic Tools Data Visualization Feedback Software Reporting Tools 92

The Product Coalition

DECEMBER 11, 2023

The customer journey is such an important tool when building your product strategy. In product-led growth, its importance is even more significant. For instance, they invited their product manager, Leah, to join Slack. Leah eventually started using the tool as the team consistently sent her messages through it.

User Testing 78

User Testing Customer Experience Systems Review Enterprise 78

Mixpanel

FEBRUARY 2, 2021

Before we get into the details behind our strategy and approach, here’s a quick overview: An expanded data limit on our Free Plan, from 1,000 MTUs to 100,000 MTUs (or up to 100M events per month), representing an increase of 100x. No more data history limits on all new Free, Growth, and Enterprise Plans.

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

Userpilot

JULY 29, 2019

When I started my first business 6 years ago (which has miraculously survived until this day) I didn’t even have a clue what “market or product positioning or product positioning strategies” were. The most Affordable Social Media Scheduling Tool for Marketing Agencies. If you’re wondering where’s SaaS?

Feedback Software 90

Feedback Software Positioning Reporting Tools Strategy 90

Userpilot

APRIL 21, 2024

Hotspots : A more subtle way to highlight specific features, buttons, or elements during product tours would be to use UserGuiding’s hotspot UI pattern. In-app messaging in UserGuiding An effective in-app messaging strategy can streamline onboarding, drive adoption, improve satisfaction, and generate expansion revenue.

Analytic Tools 52

Analytic Tools User Testing Feedback Software Data Visualization 52

Userpilot

MAY 2, 2024

In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. TL;DR Customer retention refers to the strategies and tactics used to build strong customer relationships and encourage them to continue using the product. Let’s get to it.

Data Visualization 89

Data Visualization User Testing Customer Feedback Analytic Tools 89

Userpilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? Or perhaps you’ve managed to marry the two strategies and embraced product-led sales? If not, but you’d like to learn more, then why not watch the talk that Ben Williams , known as the Product-Led Geek, delivered at the recent Product Drive hosted by Userpilot?

Analytic Tools 97

Analytic Tools Feedback Software Customer Experience Data Visualization 97

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing.

Analytic Tools 71

Analytic Tools Feedback Software Data Visualization Marketing 71

Userpilot

MARCH 29, 2024

The platform is built keeping the compliance, scalability, and security needs of enterprises in mind. With powerful features like workflow automation and analytics , you can use it to grow your enterprise. In-App Messaging : With Chameleon, you can design and deploy targeted messages within your application.

Analytic Tools 52

Analytic Tools Feedback Software Software Review Data Visualization 52

Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Poor product-market fit. Complicated product.

Data Visualization 96

Data Visualization User Testing Analytic Tools Feedback Software 96

Userpilot

SEPTEMBER 28, 2022

Tracking product management metrics is crucial. Measure the success of product management. A successful product needs to have a great product-market fit, be engaging, and have high retention rates. The right ratio depends on the type of product and industry. Here are some of the benefits it can provide.

Onboarding KPIs 75

Onboarding KPIs Analytic Tools Feedback Software Data Visualization 75

Userpilot

APRIL 14, 2023

Which of the currently available digital adoption platforms is the best choice for product, marketing, and customer success teams in 2023? Product analytics Product analytics are necessary to analyze product usage and user behavior to evaluate the effectiveness of your adoption strategy. G2 rating: 4.6

Analytic Tools 94

Analytic Tools Feedback Software Reporting Tools Data Visualization 94

Product Management University

OCTOBER 6, 2020

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. What is Product Led Growth? The Impact of Product Led Growth on Product Marketing.

B2B 147

B2B Customer Experience Definition Demo 147

Userpilot

MAY 17, 2024

Refiner — Best product feedback tool for email surveys and generating shareable survey links. Userzoom — Best customer feedback tool for enterprise-level UX research. It offers a robust suite of features that allow you to collect, analyze, and act on user feedback to make data-driven product improvements.

Feedback Software 52

Feedback Software Data Visualization Analytic Tools Research Software 52

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

Intercom, Inc.

NOVEMBER 27, 2019

Product, marketing, and sales are table stakes for growth. We see wildly successful companies and attribute their success to a combination of their product, the story they tell about it, and their ability to monetize it. Take Slack, for example: the media points to its brilliant product as the reason for its impressive growth.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Alchemer Mobile

MAY 7, 2020

Using Apptentive Notes, you can follow up with a group of variant participants to let them know that the functionality they tested in beta is now generally available in your product. Unify data and simplify partner integrations with enterprise-class security and reliability. Apptentive.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Userpilot

OCTOBER 15, 2023

TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences. Feature tagging enables marketing teams to track feature usage and improve adoption across user segments. moment in the most direct way.

Data Visualization 91

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 91

Userpilot

MARCH 16, 2024

It enables SaaS teams to leverage real-time user data to build beautiful on-brand experiences, improve user onboarding, and drive product-led growth. Whatfix is a digital adoption platform that helps enterprise organizations with onboarding, training, and supporting their employees or customers.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Software Review 52

Userpilot

MARCH 16, 2024

No-code growth is a method of achieving product-led growth (using your own product as a lever and revenue growth channel) without coding, using no-code tools. On that note – real-time, event-based triggering is an important feature of a product growth platform that only a few solutions on the market currently offer.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software Software Review 52

Roy Madden

JANUARY 29, 2021

You will be responsible for developing and executing the Feedly marketing strategy. A major focus for this role is to accelerate the growth of Feedly Pro+ and Feedly Enterprise and increase the awareness of Leo (Feedly’s new AI research assistant) with analysts, influencers, and the press. Apply for this position.

White Paper 118

White Paper Marketing User Testing Customer Experience 118