Business of Software Conference

SEPTEMBER 1, 2022

Breaking Into Enterprise Customers at Shopify. Shopify Plus was launched in 2014 to offer large & hypergrowth businesses a customizable enterprise platform without the cost of existing options. Positioning. Enterprise sales require enterprise sales people, or so the thinking goes. Sales Processes.

Enterprise 52

Enterprise Customer Experience User Testing Differentiation 52

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. But I find they don’t map well to enterprise companies. Enterprise sales cycles are 6-18 months, with dozens of touches and contributions from every department.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Mind the Product

OCTOBER 11, 2019

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? So where do you start?

Positioning 102

Positioning User Testing Product Research Data Visualization 102

Gainsight

MAY 31, 2023

Gainsight CS and Gainsight Digital Hub (formerly inSided), have earned awards in several categories from leader in Community, Experience Management, Momentum, Enterprise, Mid-Market, and Best Relationship. The post Gainsight Continues Its Leadership Position in Customer Reviews appeared first on Gainsight Software.

Analytic Tools 52

Analytic Tools Reporting Tools Feedback Software Systems Review 52

Gainsight

APRIL 15, 2022

In a world where SaaS and tech are transforming businesses with recurring revenue models and subscription-based products and services, even the most established enterprise players need to adapt. Ideally, customer success will be represented in the C-suite by a Chief Customer Officer (CCO), or an equivalent position. .

Enterprise 97

Enterprise Customer Experience Feedback Software Data Visualization 97

Mind the Product

JANUARY 14, 2019

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Aspiring enterprise product managers often tell me that collecting a robust customer sample is difficult.

Enterprise 127

Enterprise Customer Feedback Data Visualization User Testing 127

Mironov Consulting

JUNE 28, 2018

What’s Enterprise? Another fuzzy line divides SMB (small/medium businesses) from enterprises. Enterprise generally starts around $20k/year, and really gets going at $50k/year. . $50/year B2C, SMB and Enterprise companies not only behave differently, they are structured differently. What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Alchemer Mobile

MARCH 13, 2024

Vandegriff recognized for exceptional leadership of technology and teams, positively impacting Alchemer customers LOUISVILLE, COLORADO, March 13, 2024 – Alchemer, a global leader in experience management and enterprise feedback technology, today announced that Brandi Vandegriff has won the Colorado Technology Association’s CIO of the Year Award.

Feedback Software 242

Feedback Software Research Software CTO Technology 242

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. First, let’s recapping the basics of why we hire enterprise sales teams and what they do. “Always Be Closing!”

User Testing 78

User Testing Enterprise Weak Development Team Product Research 78

Product Management University

FEBRUARY 12, 2024

Be a Positive Person That Salespeople Love To Work With There’s a lot to unpack here, but DO NOT interpret this as “do whatever sales asks.” The Most Basic Rule of Product Positioning 3. At the time, this was a regular practice as all enterprise software was installed at the customer site. Promo codes weren’t a thing yet.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

The Product Coalition

JANUARY 19, 2020

wikipedia.org For a convincing digital footprint, having a user-focused web app is a must for any enterprise, and for building a great web app, it is essential to use a robust, swift, and versatile technology. For the past few years, NodeJS has emerged as the leading technology that most enterprises prefer for web and mobile app development.

Enterprise 78

Enterprise Framework Development Data Visualization 78

Daniel Elizalde IoT Blog

APRIL 6, 2021

How do you define a product positioning that drives sales and informs your roadmap? Find out in this episode of the Enterprise Product Leadership podcast. The post How Great Positioning Leads to Great Roadmaps (and Not the Other Way Around) with April Dunford appeared first on Daniel Elizalde.

Positioning 71

Positioning Roadmap Enterprise Leadership 71

Userpilot

JULY 29, 2019

When I started my first business 6 years ago (which has miraculously survived until this day) I didn’t even have a clue what “market or product positioning or product positioning strategies” were. Not because of the product itself – but how it was positioned on the market. If you’re wondering where’s SaaS?

Feedback Software 98

Feedback Software Positioning Reporting Tools Strategy 98

The Product Coalition

FEBRUARY 29, 2024

“We’re moving away from a digital transformation to an AI transformation for a lot of these enterprise companies. Strategic Changes, Pricing, and Revenue GitHub’s journey has been punctuated by strategic changes aimed at enhancing its value proposition and market position.

Software Review 121

Software Review Customer Experience Software Developers Software Development 121

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. First, let’s recapping the basics of why we hire enterprise sales teams and what they do. Here’s my gross simplification.

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

Business of Software Conference

JANUARY 16, 2020

In this BoS Talk April shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. April Dunford (Founder/CEO, Ambient Strategy) – Positioning for Growth: How To Make Complex Products Obviously Awesome from Business of Software Conference.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Mind the Product

NOVEMBER 27, 2017

Observations of a B2C startup product manager working in enterprise. The first product manager positions in this early-stage environment are shepherding roles as much as visionary ones. The post From Startup to Enterprise Product Manager: Is Bigger Always Better? In many cases the product goal is the company goal.

Enterprise 93

Enterprise Startups Customer Experience Product Management 93

The Product Coalition

MARCH 26, 2019

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Building an enterprise product is a whole lot different from building a consumer product. And enterprise is not an individual.

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60

ProductPlan

AUGUST 15, 2019

Among those filling non-executive technical roles, enterprise architects, in particular, must be able to speak to a broad audience about a variety of topics. Challenges enterprise architects face. For enterprise architects, this presents a few challenges. Why storytelling is so important to enterprise architects.

Enterprise 61

Enterprise Technical Review User Friction Weak Development Team 61

Alchemer Mobile

AUGUST 28, 2023

Key leadership addition positions Alchemer to continue impressive organic and acquisition momentum. LOUISVILLE, COLORADO, August 29, 2023 – Alchemer – a global leader in experience management and enterprise feedback technology – today announced the hiring of Brandon Hodges as Chief Revenue Officer (CRO).

Feedback Software 130

Feedback Software Research Software User Testing Product Research 130

Emerge Insights

JULY 24, 2019

Emerge, a Digital Agency in Portland, OR, is positioned highly for Ability to Deliver in the Leaders Matrix in Clutch’s 2019 independent evaluation that compares enterprise mobile application capabilities across consulting firms, agencies and systems integrators. Emerge […].

Enterprise 53

Enterprise Naming Reporting Tools Development 53

Split

MAY 31, 2022

Yet even if they understand the value of experimentation, some enterprises hold back because of some common concerns. There will be people in your organization who are well-positioned to drive new initiatives and implement improved experimentation processes. As a result, they see increased profitability and customer satisfaction.

Customer Experience 52

Customer Experience Enterprise Weak Development Team Systems Review 52

Userpilot

APRIL 7, 2024

Tools that can censor personally identifiable information (PII) are a net positive if not an outright necessity. Userpilot – the best user journey tracking tool for web analytics Userpilot is a product growth platform for enterprises possessing user-tracking software for web analytics to increase adoption and reduce churn.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

The Product Coalition

NOVEMBER 13, 2023

When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. A great salesperson cannot develop that positioning by themselves. You have great professionals in most positions, things are much clearer now, and people do their jobs.

Product Strategy 125

Product Strategy Strategy User Testing Weak Development Team 125

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

PMLesson's Ace the PM Interview

MAY 4, 2020

In this post, an enterprise (IBM) and a consumer (Google) product manager describe a typical day in their life on the job. To add some color to this picture, two product managers from different fields–an enterprise PM from IBM and a consumer PM from Google–share a typical day in their lives. Here's a snapshot of my day.

User Testing 52

User Testing Enterprise Data Visualization Product Research 52

The Product Coalition

DECEMBER 4, 2023

If you’re just dealing with tough market conditions, the situation is different but the conclusion is quite similar: When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. A great salesperson cannot develop that positioning by themselves.

Product Strategy 113

Product Strategy Strategy User Testing Weak Development Team 113

Userpilot

APRIL 17, 2024

Qualtrics provides enterprises with advanced survey capabilities and analytics to drive product differentiation and user satisfaction through deep insights. Attention to negative and positive user feedback is crucial for understanding what needs improvement. Enterprise : Contact for custom pricing. Enterprise : Custom pricing.

Data Visualization 93

Data Visualization Analytic Tools Feedback Software Reporting Tools 93

Alchemer Mobile

DECEMBER 1, 2023

Even in the best of cases, your sales reps usually aren’t in the best position to collect—or synthesize—truly unbiased feedback about lost prospects, which means your entire team is missing out on invaluable context. Usually, that falls on CRM administrators and—maybe—enterprising reps and marketers.

Customer Feedback 130

Customer Feedback User Testing Customer Experience Data Visualization 130

Product Management University

NOVEMBER 14, 2022

For example, your accounts payable solution gives organizations a more accurate/predictable cash flow (strategic value) by eliminating invoice errors that lead to overpayments, underpayments, and penalties (tactical problems) that can distort its cash position (consequences). Here’s the difference. healthcare).

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

Melissa Perri

JANUARY 4, 2020

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." As more enterprises turn digital, this will become a stronger need for them.

Data Visualization 388

Data Visualization User Testing Research Software Feedback Software 388

Daniel Elizalde IoT Blog

MARCH 5, 2019

The Internet of Things (IoT) is a perfect example of the innovation that occurs when we leverage the latest technology trends to create solutions that positively impact the world. The post How Enterprises Can Provide More Value by Leveraging the Global Connectivity Revolution appeared first on Daniel Elizalde.

Enterprise 48

Enterprise Technology Positioning 48

Product Management University

FEBRUARY 15, 2023

Solution selling is a basic sales methodology that has long been the norm in enterprise B2B. Aspirational selling is about understanding what’s driving your buyers from the top down and using that knowledge to position the value of your products in a more strategic context. What is Solution Selling? It’s not wrong or bad.

Product Research 130

Product Research Document Demo B2B 130

Mind the Product

MARCH 20, 2020

Melissa begins by describing how there are over 11,000 open Head of Product positions available in the EU today – one of which could be yours. How can you position yourself well now for a future as a product leader, and, once you get the job, what do you do?

User Testing 217

User Testing Product Research Customer Feedback Customer Experience 217

The Product Coalition

JANUARY 27, 2024

As software builders, we are uniquely positioned to influence this environmental trajectory. This software also helps automate and streamline compliance with non-financial regulatory and reporting frameworks, which is highly relevant to larger enterprises.

Analytic Tools 144

Analytic Tools Research Software Reporting Tools Software Review 144