Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

Roy Madden

JANUARY 29, 2021

Apply for this position. A major focus for this role is to accelerate the growth of Feedly Pro+ and Feedly Enterprise and increase the awareness of Leo (Feedly’s new AI research assistant) with analysts, influencers, and the press. Grow and lead the product marketing team. Apply for this position. Responsibilities.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Userpilot

MARCH 8, 2022

Andrea, who calls herself a “Product Thinker” and “a professional asker of many questions”, has amassed 1600 followers on her Medium account. Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School.

Technical Advisors 111

Technical Advisors Product Research Analytic Tools User Testing 111

Userpilot

JULY 18, 2023

The growth product manager focuses on improving customer acquisition, retention, and other important KPIs. AI product managers specialize in developing and implementing AI-powered solutions. Product launch manager plans and oversees product and feature releases. Who is a product manager?

Data Visualization 85

Data Visualization Product Research User Testing Onboarding KPIs 85

BrainMates

NOVEMBER 1, 2021

On average, about 40% of the products launched by organisations are failing to meet their intended objectives. Some quotes put this higher – up to 80 or even 95% – but 40% is what empirical evidence indicates and, even if this is an underestimate, that just makes product failure an even bigger issue for organisations.

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

The Product Coalition

FEBRUARY 11, 2023

While each product and market will be different, a GTM strategy should identify a market problem and position the product as a solution. This type of model works best with a product of medium complexity and price. Channel Model: An outside agency or partner sells your product for you.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

JULY 17, 2023

TL;DR A product team structure describes how the business organizes experts from different roles and functions to deliver successful products. The responsibilities of product teams include facilitating product discovery , launches and releases , customer onboarding , feature adoption, and account expansion.

Analytic Tools 83

Analytic Tools Feedback Software Research Software Product Research 83

Userpilot

MARCH 15, 2022

In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. Let’s get started! GTM strategy.

Research Software 81

Research Software Strategy Customer Experience User Testing 81

The Product HQ

APRIL 20, 2024

This position carries tremendous responsibility because the product’s entire lifecycle rests on the product manager’s shoulders, from ideation to launch. That said, this position demands proficiency in both technical and social areas within the role. The B2B product manager has many tasks to handle.

B2B 52

B2B User Testing Research Software Analytic Tools 52

The Product Guy

APRIL 21, 2019

Guest Post by: Anthony Lazarus (Mentee, Session 8, The Product Mentor) [Paired with Mentor, Patrick Hoffman]. A customer-centric approach focuses on providing a positive customer experience to drive profit and gain competitive advantage. More About The Product Mentor. Better Products. Better Product People.

Data Visualization 151

Data Visualization User Testing Customer Experience Product Research 151

Userpilot

DECEMBER 12, 2022

Userpilot is a product growth platform that allows you to harness user data to drive customer engagement and product adoption. Userpilot is particularly useful for product managers , product marketing managers , and customer success or support managers. They can benefit from some of the Userpilot functionality too.

Data Visualization 94

Data Visualization Analytic Tools Customer Feedback Feedback Software 94

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Department of Product

FEBRUARY 18, 2022

SaaS Pricing Models for Product Managers 6 ways to price your SaaS product using leading SaaS businesses as inspiration Pricing a product is a critical part of product management; it’s rarely something product teams will or should do themselves and will typically involve a blend of product, marketing and sales.

Research Software 52

Research Software User Testing Product Management Product Manager 52

BrainMates

AUGUST 14, 2019

Katherine Santer , Director of Product Management, Domain.com.au. Karim Zuhri , Global Head of Product Marketing, SafetyCulture. Francesca Jackson , Product Consultant, Sustain Digital. Thereby, ‘diluting’ the work and, potentially, the true role of Product Manager. Product Management Is A Team Sport.

Product Management 61

Product Management Product Manager Management Management 61

ProductPlan

MAY 21, 2019

Enterprise. Enterprise. Product Marketing. Short of going public, the goal of many companies is being acquired by a deep-pocketed, larger company with a complementary set of products. How can I make the most of my time to position myself better for the next gig? ProductPlan for the Enterprise.

User Friction 59

User Friction Research Software User Testing Customer Experience 59

ProductPlan

MAY 7, 2019

Enterprise. Enterprise. Product Marketing. ProductPlan for the Enterprise. ROADMAP TEMPLATES Product Roadmap. Multiple Product Roadmap. Enterprise IT Roadmap. Marketing Plan. Product Launch Plan. Digital Marketing Roadmap. Try it Free. Integrations. Try it Free.

Customer Experience 85

Customer Experience User Testing Weak Development Team Roadmap 85

Userpilot

JUNE 7, 2021

Looking to build a marketing automation stack for your SaaS? This curated guide covers 12 SaaS marketing automation tools to help the multi-tasking product marketing ninjas save some time! What is SaaS marketing automation? Why is marketing automation important for SaaS? What is SaaS marketing automation?

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

The Product Coalition

FEBRUARY 5, 2019

He is also very interested in the future of automation for marketers and overall product practitioners. April Underwood is Chief Product Officer at Slack. Well, besides that, the podcast is the perfect place to hear the latest on product management theories and techniques.

Research Software 61

Research Software Analytic Tools User Testing Data Visualization 61

Userpilot

JANUARY 18, 2021

To cap it all, the product tour at the beginning is boring, bureaucratic — and compulsory. His company actually has the funds to become an enterprise customer. He quits before he has had a chance to experience the value of the product. This enables the user to see the onboarding experiences they’ve had on their own product.

Analytic Tools 79

Analytic Tools Feedback Software Data Visualization Customer Experience 79

Business of Software Conference

SEPTEMBER 7, 2022

Developing great product people Developing the team Displaying PDF files and Medieval History Doing the right thing Doom3 DXP Ecosystem Building Education Entering new markets Enterprise Data Enterprise Software (Higher Ed) F1 Forging stronger teams in a remote work place. Remote-first. What is next?

Research Software 10

Research Software Feedback Software User Testing Data Visualization 10

Business of Software Conference

OCTOBER 11, 2023

It is important to have a kind of a trusted advisor How would you position yourself best to make an acquisition most valuable? What would make it easiest to integrate the process into their business Every segment is different — every acquiring company is different as to what they are looking for.

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Gainsight

OCTOBER 7, 2019

What a way to expedite our product roadmap, ensuring our priorities are in line with our customers and meeting their demands. It’s one thing to deliver features and product launches and another to understand and improve the experience holistically, and Gainsight PX empowers us to. ” -Tom Shelly, Product Marketing Director, Bizzabo.

Research Software 13

Research Software Reporting Tools User Testing Customer Experience 13

Business of Software Conference

MARCH 24, 2021

The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. In this talk, recorded online at BoS Conf Online USA, Jason talks about the conception, design and launch of Hey email. Upcoming Events.

Feedback Software 40

Feedback Software Research Software User Testing Data Visualization 40