Mind the Product

NOVEMBER 27, 2017

Observations of a B2C startup product manager working in enterprise. Often at this stage, the founders know what they want to create and they have an idea of what the product needs to achieve. In many cases the product goal is the company goal. The post From Startup to Enterprise Product Manager: Is Bigger Always Better?

Enterprise 96

Enterprise Startups Customer Experience Product Management 96

PMLesson's Ace the PM Interview

MAY 4, 2020

In this post, an enterprise (IBM) and a consumer (Google) product manager describe a typical day in their life on the job. While there doesn't exactly exist a "typical" day in product management, you can expect to perform certain tasks based on the stage of your product. Here's a snapshot of my day.

User Testing 52

User Testing Enterprise Data Visualization Product Research 52

Roy Madden

APRIL 4, 2022

To understand how this works, let’s review a Leo Web Alert designed to track Amazon’s recent product launches: Leo Web Alerts: A powerful and intuitive search and tracking interface. In our example, we use a Company and Strategic Move Leo Concept to track all information about Amazon’s product launches. and apple.com).

Technical Review 78

Technical Review Engineering User Testing Artificial Inteligence 78

Roy Madden

JANUARY 29, 2021

Apply for this position. A major focus for this role is to accelerate the growth of Feedly Pro+ and Feedly Enterprise and increase the awareness of Leo (Feedly’s new AI research assistant) with analysts, influencers, and the press. You have experience leading product launches, from crafting messaging to managing the launch tactics.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Roy Madden

APRIL 4, 2022

To understand how this works, let’s review an AI Feed designed to track Amazon’s recent product launches: AI Feeds: A powerful and intuitive search and tracking interface Creating a (Feedly) AI Feed is a three-step process: Use AI Models to define the information you want to gather. and apple.com).

Technical Review 54

Technical Review User Testing Artificial Inteligence Research Software 54

ProductPlan

FEBRUARY 1, 2023

But for enterprise product teams, the most common area where that opportunity and reality clash is roadmapping. While common processes and templates should be the lifeblood of any effective enterprise operation, 50% of large product teams (those with 50+ members) cite keeping roadmaps and processes consistent as their top growing pain.

Roadmap 52

Roadmap Feedback Software Research Software Product Research 52

Userpilot

MARCH 8, 2022

Andrea, who calls herself a “Product Thinker” and “a professional asker of many questions”, has amassed 1600 followers on her Medium account. Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School.

Technical Advisors 111

Technical Advisors Product Research Analytic Tools User Testing 111

ProductPlan

JUNE 18, 2021

Product marketing’s official job is to leverage a deep understanding of the buyer to drive GTM—connecting product, sales, and marketing. Product marketing is all about aligning product and go-to-market strategy —product launches, positioning, segmentation, and pricing—and then putting that strategy into practice.”.

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

BrainMates

NOVEMBER 1, 2021

On average, about 40% of the products launched by organisations are failing to meet their intended objectives. Some quotes put this higher – up to 80 or even 95% – but 40% is what empirical evidence indicates and, even if this is an underestimate, that just makes product failure an even bigger issue for organisations.

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

The Product HQ

APRIL 20, 2024

This position carries tremendous responsibility because the product’s entire lifecycle rests on the product manager’s shoulders, from ideation to launch. That said, this position demands proficiency in both technical and social areas within the role. The B2B product manager has many tasks to handle.

B2B 52

B2B User Testing Research Software Analytic Tools 52

ProductPlan

NOVEMBER 15, 2022

The output of your work is a commercial product that enterprise users love and value. As a PM you’ll explore and develop product ideas, whether interviewing customers, looking at competitors, or investigating open-source technologies. Launch management for product managers of every stripe.

Feedback Software 70

Feedback Software Analytic Tools Research Software Data Visualization 70

Mind the Product

DECEMBER 11, 2018

There are lots of resources to help startups through their first product launch (if you haven’t found them yet, try looking here ). Is the process different if you’re a product manager in an established organisation, where products have already been launched? Product Positioning Becomes More Complex.

User Testing 132

User Testing Customer Feedback Customer Experience Product launches 132

Userpilot

JULY 17, 2023

TL;DR A product team structure describes how the business organizes experts from different roles and functions to deliver successful products. The responsibilities of product teams include facilitating product discovery , launches and releases , customer onboarding , feature adoption, and account expansion.

Analytic Tools 83

Analytic Tools Feedback Software Research Software Product Research 83

ProductPlan

FEBRUARY 22, 2023

Therefore, executing an ambitious product roadmap with proper planning is not only possible but also an exciting experience. A successful product never sacrifices the user experience. Try Launch Management today! Launch Management is available as a part of our Enterprise plan and our two-week free trial.

Customer Experience 59

Customer Experience User Testing User Experience Customer Feedback 59

The Product Coalition

FEBRUARY 11, 2023

While each product and market will be different, a GTM strategy should identify a market problem and position the product as a solution. This type of model works best with a product of medium complexity and price. Channel Model: An outside agency or partner sells your product for you. Four steps in creating a GTM.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

MARCH 15, 2022

Successful product launches stand on the back of an effective GTM strategy. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. A go-to-market strategy is a comprehensive outline or guide on how to send your product to the market. Let’s get started! GTM strategy.

Research Software 81

Research Software Strategy Customer Experience User Testing 81

Gainsight

JANUARY 18, 2021

Why This Global Disruption Is A Catalyst To Product-Led Growth. 4 Strategic Steps To Delivering A New Product Experience At Enterprise Scale. 5 Reasons Why Product Experience Is More Important Now Than Ever. 5 Mistakes That Are Ruining Your Product Experience. Product Analytics. Product Adoption .

Analytic Tools 52

Analytic Tools Customer Experience Data Visualization Feedback Software 52

The Product Guy

APRIL 21, 2019

Guest Post by: Anthony Lazarus (Mentee, Session 8, The Product Mentor) [Paired with Mentor, Patrick Hoffman]. A customer-centric approach focuses on providing a positive customer experience to drive profit and gain competitive advantage. More About The Product Mentor. Better Products. Better Product People.

Data Visualization 151

Data Visualization User Testing Customer Experience Product Research 151

The Product Coalition

APRIL 24, 2023

By addressing user experience feedback, product teams can minimize negative reviews, churn, and ultimately a failed product launch. Addressing customer needs and pain points can create a more positive customer experience and reduce the likelihood of customers switching to competitors. That reduces risk.

Feedback Software 100

Feedback Software Analytic Tools User Testing Customer Feedback 100

Department of Product

FEBRUARY 18, 2022

If you can build a product which proves that free users will engage regularly with it, this could lead to high NPS scores, referrals and positive word of mouth which create more paying customers further down the line. Secret pricing (available on demand) What if you were to keep the price of your product a secret?

Research Software 52

Research Software User Testing Product Management Product Manager 52

ProductPlan

MARCH 17, 2020

At its core, the activities of a strategic product manager take root when you cultivate a sense of ownership over product vision, product strategy, and the strategic roadmap. Product Strategy : Consider which strategic activities impact your ability to deliver value to customers. Product planning. Product strategy.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Intercom, Inc.

NOVEMBER 14, 2018

As you can see in the chart above, we segment inbound leads by business type – small business, mid-market and enterprise – to ensure we’re delivering the right number of leads to each of our teams. Example #2: Turn product launches into revenue. This KPI is also referred to as Marketing Qualified Leads (MQLs).

Data Visualization 188

Data Visualization Outbound Inbound KPI 188

ProductPlan

FEBRUARY 15, 2022

Documentation, report building, and communication are also essential parts of this role, highlighting the “connective tissue” role product operations plays for product management. Excerpt of responsibilities for a product operations specialist position (via LinkedIn) at Muck Rack. Product Operations Director.

Data Visualization 92

Data Visualization Reporting Tools Analytic Tools Research Software 92

ProductPlan

MAY 21, 2019

Enterprise. Enterprise. When management breaks the news that your company is being sold, they’ll typically accompany the announcement with plenty of assurances that it will be a net positive for everyone. How can I make the most of my time to position myself better for the next gig? ProductPlan for the Enterprise.

User Friction 59

User Friction Research Software User Testing Customer Experience 59

Department of Product

OCTOBER 23, 2022

Since product development is often a blank canvas (particularly in startups) the sheer number of possible scenarios and opportunities you might want to explore can be overwhelming: Should we build a mobile app or not? Yes, we’re B2B but are we targeting small businesses or enterprise? Nothing stays static for long in product.

Research Software 52

Research Software Product Research Product Management Product Manager 52

ProductPlan

MAY 7, 2019

Enterprise. Enterprise. ProductPlan for the Enterprise. ROADMAP TEMPLATES Product Roadmap. Multiple Product Roadmap. Enterprise IT Roadmap. Product Launch Plan. Try it Free. Integrations. Try it Free. Integrations. Roadmaps. / Are North Star Metrics Leading You Astray? Security Overview.

Customer Experience 85

Customer Experience User Testing Weak Development Team Roadmap 85

UX Studio: Product Management

DECEMBER 7, 2022

Guidea is a UX firm helping businesses to carry out projects from their idea phase until the final product launch. Their UX researchers and designers have a depth of understanding, allowing them to help their clients make their first ideas come to life and support them along the way until the final product launch. .

User Testing 52

User Testing Research Software Product Research UX 52

ProductPlan

APRIL 23, 2019

Enterprise. Enterprise. How Product Managers can Leverage All-Hands Meetings to Foster Alignment. Even though product management may make up a tiny fraction of the employees as a percentage of headcount, there’s no other part of the business that touches every department quite like the product. Product Launch Plan.

Feedback Software 65

Feedback Software Research Software Product Management Product Manager 65

Roadmunk

OCTOBER 5, 2017

So we spoke to three product marketing managers to explain how they approach product releases while working in conjunction with product management. Each product marketing leader walks us through a typical product launch. Launch templates vary by priorities. Product marketing is the inverse.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

Business Acumen Institute

SEPTEMBER 4, 2019

The success of any enterprise is based on two things: Its products and services, and its talent pool. Most firms have a grasp on the cycles of innovation and effective management of products and portfolios. However, from the point of view of business talent, there are some gaps.

Research Software 40

Research Software User Testing Product Research B2C 40

BrainMates

AUGUST 14, 2019

In the US, the Product Marketing Manager role is more strategic, usually responsible for product strategy and positioning. As the work of the Product Manager expands in relation to the success of his or her product, tasks are carved out, contained and titled as a different role. Product Management Is A Team Sport.

Product Management 61

Product Management Product Manager Management Management 61

ProductPlan

SEPTEMBER 28, 2022

The team at Slack uses that understanding to not just sell software, but to sell a positive user experience that leads to more products and streamlined communication amongst team members. It’s important to note that product-led companies still have sales and marketing teams but with different focuses. Product-Led vs revenue led.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

Mind the Product

APRIL 27, 2017

Some product teams will use written methods across both the problem identification and solution definition steps, while others will use visual methods. Personally, I get positive results from detailed written requirements. And venture capitalists Ben Horowitz and David Weiden in “ Good Product Manager. Written Methods.

Framework 116

Framework User Testing Research Software Feedback Software 116

The Product Coalition

FEBRUARY 5, 2019

He is also very interested in the future of automation for marketers and overall product practitioners. April Underwood is Chief Product Officer at Slack. Well, besides that, the podcast is the perfect place to hear the latest on product management theories and techniques. business analyses drawn from his extensive experiences.

Research Software 61

Research Software Analytic Tools User Testing Data Visualization 61

Userpilot

JANUARY 18, 2021

To cap it all, the product tour at the beginning is boring, bureaucratic — and compulsory. His company actually has the funds to become an enterprise customer. He quits before he has had a chance to experience the value of the product. This enables the user to see the onboarding experiences they’ve had on their own product.

Analytic Tools 79

Analytic Tools Feedback Software Data Visualization Customer Experience 79

Userpilot

MARCH 22, 2021

Product marketing is different compared to general marketing in that product marketing teams would have to know all the technical details of your SaaS product, its competitors and be able to understand and predict industry trends. An enterprise plan for businesses that need priority support is also available for $749 a month.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

FEBRUARY 17, 2021

Topics: Positioning to scaling success, Building a PMM team for success, Cross-functional collaboration, career development, Demystifying Segmentation, Research & Testing, Hired as a Remote PMM, In-Product Engagements – Lead Customers to the Aha! Product-Led Summit. Each day has its own theme and presentations.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98