The Product Coalition

FEBRUARY 26, 2021

Marketing and Advertising The first budget expense cut was marketing and advertising. But should a business’s marketing campaign cease in response to the COVID-19 pandemic? Creative Message To be strong in the market is to be present with a message of good faith. Action Taking action is key to marketing strategy.

User Testing 105

User Testing Marketing Research Software Entertainment 105

The Product Coalition

FEBRUARY 5, 2021

It is unusual that Michael’s first brush with product management was during his master’s degree in systems design engineering. Product Management with Solids and Fluids Michael studied nanotechnology engineering at university with a focus on emerging technologies in a variety of industries.

Research Software 157

Research Software Analytic Tools Product Management Product Manager 157

UX Studio

JUNE 15, 2022

This article addresses the improvements in digital education by utilizing the tools of ux research and ux design. Grand View Research research firm states that “Digital education is predicted to thrive with a wide array of beneficiaries across the geographical regions, age, and socio-economic conditions.”

Education 74

Education Research Software Feedback Software User Testing 74

The Product Coalition

JUNE 21, 2021

A practical look at how and why software designers can ensure digital services can be used by everyone. People who need medicine use apps and websites to order perscriptions and have them delivered to their homes. Thanks to the coronavirus pandemic, making software accessible is arguably a common struggle around the globe.

Research Software 155

Research Software Data Visualization Software Review Technical Review 155

The Product Coalition

APRIL 18, 2022

Netflix's Attempt at Increasing User Engagement Short - form content is the next big thing in entertainment Photo by CardMapr on Unsplash The recent rise of short-form content has been nothing less than mind-boggling. The Chinese giant, Tiktok was the first one to implement the concept of short-form content on its platform.

User Testing 117

User Testing Customer Experience Research Software Entertainment 117

UX Studio: Product Management

OCTOBER 2, 2023

While also placing a strong emphasis on UX research to guide our design decisions. Research ensures prioritized user needs and delivered effectiveness. For instance, this approach produced outstanding results for Liligo, France’s leading travel app. It increased the booking rate by an impressive 200%.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

Intercom, Inc.

DECEMBER 21, 2021

We hired new leaders in key positions, including Leandra Fishman , Anna Griffin, Alyssa Smrekar, Cheree McAlpine, Sanj Bhayro, and Marcio Arnecke. You can’t always get what you quant: Bringing numbers to life through user research. Our key takeaways from Forrester research. Zara Burke , Lead Editor. Anna Murphy , Editor.

Customer Communications 196

Customer Communications User Testing Research Software Technical Review 196

Userzoom

DECEMBER 17, 2019

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

User Testing 122

User Testing Research Software Product Research Customer Feedback 122

UX Studio: Product Management

JULY 14, 2021

UX studio is one of the global innovation design consulting firms focusing on UX design, research, and strategic consulting. We researched the top design consulting firms’ competency level, experience, and portfolio to define the most reliable design thinking companies you can trust and partner with in 2021.

Consulting 86

Consulting Research Software Reporting Tools User Testing 86

Mind the Product

DECEMBER 13, 2018

There’s no better conference to attend if you’re working in product management, digital, or marketing in or near Manchester. Where else will you find SoundCloud, the BBC, TransferWise, and Pivotal Labs, talking alongside new players in fantech (that’s technology for devotees, not air conditioners)?

Analytic Tools 106

Analytic Tools Research Software Data Visualization Government 106

Mind the Product

DECEMBER 12, 2017

Having spoken at conferences twice this year on the subject of design and emotion, I was spurred into writing this post by the number of people who gave me positive feedback. We tend to remember the peak of the experience (whether positive or negative) rather than the end-to-end experience. Why is Designing for Emotion so Important?

Data Visualization 128

Data Visualization Reporting Tools Analytic Tools User Testing 128

freshtrax

NOVEMBER 4, 2021

YouTube and Tiktok Usage Trends (by App Annie). It is also expected to solve the problems of existing matching apps, where you may find it hard to tell the personality of a person from just texts and photos. the service provider, is mainly involved in entertainment businesses, such as live streaming, VR/AR, and media businesses.

Data Visualization 105

Data Visualization Advertising User Testing Research Software 105

Mind the Product

AUGUST 28, 2017

Jamie Parkins is a senior product manager at JustGiving, the online fundraising platform that enables people from all round the world to raise money for their cause of choice. Jamie was brought into the company to improve the usability of its charity account and to establish features that would drive more charities to use the platform.

Analytic Tools 142

Analytic Tools Research Software User Testing Customer Experience 142

Mind the Product

JANUARY 15, 2018

The 2017 Mixpanel Product Benchmarks Report showed that Average Daily Active User (ADAU) growth, in which active users are defined as “active” if they perform any action in a product, was actually negative in two of the four categories we measured: SaaS and media & entertainment. There are seasonal factors.

Onboarding KPIs 95

Onboarding KPIs Feedback Software Research Software Analytic Tools 95

The Product Coalition

DECEMBER 8, 2019

Market Competence ????? understanding your market, industry, competition) 3. business models, your product/business, finance, sales, marketing, scaling) 4. User research, design principles, prototyping, psychology Innovation. Data, analytics, optimization, analytics tools Product delivery. Market Competence ?????

Weak Development Team 93

Weak Development Team Development Analytic Tools User Testing 93

Product Talk

DECEMBER 6, 2023

Opportunity solution trees help product teams chart the best path to their desired outcome. Opportunity solution trees help product teams chart the best path to their desired outcome. – Tweet This In this article, we’ll cover what an opportunity solution tree is, the benefits of using one, how to create one, and so much more.

Data Visualization 275

Data Visualization Product Research Analytic Tools Research Software 275

Nulab

JULY 9, 2019

Well-stocked refrigerators may be a staple in Silicon Valley offices, but it can be a very cost-effective solution for bringing people together and may even help promote healthier eating habits. . Like positive company culture, building effective relationships with colleagues isn’t something that happens overnight.

Reporting Tools 57

Reporting Tools Research Software Feedback Software Data Visualization 57

Intercom, Inc.

APRIL 1, 2021

She joined the ranks in early 2019, after spending 16 years at General Electric working as a director for its technology and healthcare programs and leading the Women in Technology initiative to address the gender imbalance in technical fields and get more women involved. Then, I led an initiative for GE for women in technology.

Research Software 223

Research Software Customer Experience Healthcare Data Visualization 223

Intercom, Inc.

AUGUST 22, 2019

Here are five quick takeaways: Content design is a young discipline , and the ways in which it’s practiced change so often that people are inventing new rules, tools and approaches all the time. Improv gave me those tools I needed to get along in daily life. Short on time? I’m a bit of a jack of all trades. Jon: Yes, I did.

User Testing 209

User Testing Research Software Feedback Software Analytic Tools 209

Mind the Product

MAY 9, 2017

She has over 15 years experience building world-class products for global brands such as American Express, Kaplan, Sony Entertainment, Financial Times, IBM, and JPMorgan. Oftentimes, users will find their own solutions within products. This “want” is essential to the viability and sustainability of any product on the market.

User Testing 100

User Testing Development Customer Experience Product Research 100

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

The Product Coalition

MARCH 3, 2019

The steps of Waterfall often include a “discovery phase”, a period of design and scope definition, a cycle of purchasing and inviting bids (in the common case where the firm involved doesn’t have in-house development resources), a build phase, and a go-to-market phase. You can imagine how there might be some issues here.

User Testing 61

User Testing Product Research Agile Customer Feedback 61

Userpilot

SEPTEMBER 16, 2021

Gamification strategies can be used to generate traffic and conversions from existing software products. Gamification improves metrics by nurturing positive behavioral patterns. A gamification strategy is the process of taking an existing software and using gaming techniques to motivate user participation. Product adoption.

Research Software 52

Research Software Feedback Software Onboarding KPIs Customer Experience 52

Userpilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. The difference between acquisition marketing and retention marketing is that the former focuses on attracting new customers, while the latter aims to keep existing customers.

Research Software 88

Research Software Feedback Software Customer Experience Customer Feedback 88

Gainsight

FEBRUARY 2, 2024

Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result, it’s common for these customers to quickly abandon new platforms. These are just the tools, however. They’re not just creating great users of their software.

Education 52

Education User Testing Customer Experience Research Software 52

Userpilot

FEBRUARY 14, 2021

What SaaS Growth strategies work best in 2021? on marketing in 2020. So even if you have a household brand that goes back to the times before SaaS was cool (1997), marketing is a must. Obviously, as a SaaS business, you don’t want to waste money on outdoor advertising or ineffective display/ social media ads.

Feedback Software 82

Feedback Software Research Software Customer Experience User Testing 82

UX Studio

MARCH 13, 2023

I have been learning about self-awareness and the importance of mental health over the past 10 years, but I hardly used mobile apps or such to support my mental state. Still, there is no magic tool that works for everybody and helps in every situation. this end, there are quite a few tools that can help.

Research Software 82

Research Software Feedback Software Reporting Tools Onboarding KPIs 82

Intercom, Inc.

MAY 14, 2018

There are few functions where the phrase “the more things change, the more they stay the same” rings truer than in marketing. For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. 1.5X: In-app messages are 1.5

User Testing 223

User Testing Research Software Artificial Inteligence Marketing 223

Alchemer Mobile

MARCH 18, 2021

Apptentive’s annual Mobile App Engagement Report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement. Almost all apps experienced significant change in their DAU due to COVID-19. So for this report, we evaluated over 1,000 apps.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

freshtrax

JULY 31, 2023

In this article, we will focus on a case study of user interviews and marketing strategies in North America, and introduce the benefits of research in different cultural backgrounds from the perspective of a business producer and a marketer who were involved in the project. for a Japanese entertainment company.

User Testing 98

User Testing Product Research Customer Feedback Research Software 98

Userpilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. The difference between acquisition marketing and retention marketing is that the former focuses on attracting new customers, while the latter aims to keep existing customers.

Research Software 59

Research Software Feedback Software Customer Experience Customer Feedback 59

Userpilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. The difference between acquisition marketing and retention marketing is that the former focuses on attracting new customers, while the latter aims to keep existing customers.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Userpilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. The difference between acquisition marketing and retention marketing is that the former focuses on attracting new customers, while the latter aims to keep existing customers.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Andrew Chen

DECEMBER 1, 2021

It’s the story of how messaging apps, marketplaces, workplace collaboration tools, multiplayer games, all share a common thread of being products that connect people with each other. For app stores, these are the developers that actually create the products. The other side of the network will follow. The question is, how?

Research Software 95

Research Software Books Customer Experience Technical Cofounder 95

freshtrax

APRIL 18, 2019

Influencer marketing plays an integral part in many companies’ marketing strategy and there is no exception for the Japanese market. Influencer marketing is pretty big in Japan but the rules are quite different from the ones in the U.S. Also, according to a research study conducted by Rakuten Insight, 69.6%

User Testing 85

User Testing Research Software Marketing Customer Feedback 85

UX Planet

FEBRUARY 13, 2024

TikTok , the most downloaded app of all time, broke a lot of design rules. Just like users influence the products they use based on user research and user-centered design. We want to invoke positive emotion and create a community, letting those who participate in the community influence it. which was a piece of genius design.

Research Software 71

Research Software Customer Experience User Testing Systems Review 71

Product Talk

AUGUST 10, 2016

Over time, I started to reframe the two dimensions as discovering opportunities and discovering solutions. Good product discovery requires discovering opportunities as well as discovering solutions. This helped as most teams can articulate how to connect the dots between opportunities and solutions. – Tweet This.

Research Software 238

Research Software Product Research User Testing Customer Experience 238