Gainsight

AUGUST 6, 2021

How involved is your Customer Success team in product launches? And when this is harnessed, it can empower Product teams to make better decisions that ultimately lead to more successful launches. Here are a few ways to maximize collaboration between CS and Product teams. Step 4: Post-launch.

Product launches 52

Product launches Customer Feedback User Friction Onboarding KPIs 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product HQ

JUNE 1, 2024

What is the Role of a Product Management Intern? Product manager interns are not new to the product management field. Most of the time, they have experience in product development , product marketing, and project management. Product manager interns can work both full-time and part-time.

User Testing 52

User Testing Product Research Reporting Tools Data Visualization 52

The Product Coalition

APRIL 11, 2019

Those of you who read our book already know her Elena is a Product Marketing Manager. Of course we know that this adorable lady is responsible for delivering the value of the product (that Dmitry comes up with) to the market, but not used to call her PMM. product development by received information from the market?

Product Marketing 69

Product Marketing Customer Experience Marketing KPI 69

Userpilot

OCTOBER 25, 2022

They tell the product management team what they need to achieve. Market research, differentiation, and positioning are necessary to prepare for the product launch. Product managers need to plan the timing, how to measure launch success , and how to make sure their first-time user experience is satisfying.

Product Research 88

Product Research User Testing Customer Feedback Research Software 88

Userpilot

NOVEMBER 19, 2022

They also work with product managers on the product roadmap , carry out experiments to validate ideas and help identify minimum viable features for the MVP. During the development stage, their focus is on developing the product positioning strategy and preparing for the product launch. Product launch phase.

Data Visualization 95

Data Visualization User Testing Research Software Feedback Software 95

ProductPlan

AUGUST 10, 2023

That means doing your homework regarding market intelligence, product-market fit, technical feasibility, and the like. A clear product vision Every business and product needs a vision to guide everything that follows, from strategy to staffing to roadmaps. So you want to make those chances count.

Reporting Tools 94

Reporting Tools Feedback Software Product Research User Testing 94

Userpilot

MARCH 8, 2022

Andrea’s unique perspective and critical thinking have led her to contest a number of well-established notions in Product Management: from NPS, through KPIs and OKRs , Product Roadmaps , to Product Prioritization Framework – Andrea takes no prisoners. Susan’s largest contributions to the Product Management field.

Technical Advisors 111

Technical Advisors Product Research Analytic Tools User Testing 111

Userpilot

APRIL 6, 2023

Use opportunity solutions trees to align the problems you try to solve with product goals. Pick the right prioritization framework and make data-driven prioritization decisions to manage the roadmap. Let’s look at some of the more serious consequences of excessive engineering that can plague your product far into the future.

Feedback Software 89

Feedback Software Analytic Tools Research Software User Testing 89

Userpilot

FEBRUARY 17, 2021

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. February Product Conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. March Product Conferences. UXDX APAC 2021.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

ProductPlan

AUGUST 10, 2023

That means doing your homework regarding market intelligence, product-market fit, technical feasibility, and the like. A clear product vision Every business and product needs a vision to guide everything that follows, from strategy to staffing to roadmaps. So you want to make those chances count.

Reporting Tools 52

Reporting Tools Feedback Software Product Research User Testing 52

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Every step of the way. Liam Geraghty: Hi there.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

Gainsight

APRIL 21, 2022

You will learn everything from utilizing product analytics and product adoption strategies to career advice for Product Management professionals. . Product Experience . Creating a Product Roadmap? From Idea to Fruition: Manage Your Product Lifecycle More Efficiently. Finding Product-Market Fit.

Customer Experience 52

Customer Experience Data Visualization Analytic Tools User Testing 52

Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

Onboarding KPIs 92

Onboarding KPIs Roadmap Marketing Feedback Software 92

Good Product Manager

FEBRUARY 8, 2016

Upcoming Events: Spring 2016. The events season is upon us! This is usually a busy time of year with ProductCamps, conferences, and other events, and this year is no different. It should be a great event — learn more and get your tickets today! ProductCamp St. Louis, which is now in its 5th year. Interested?

Research Software 60

Research Software Data Visualization Events User Testing 60

Good Product Manager

FEBRUARY 8, 2016

Upcoming Events: Spring 2016. The events season is upon us! This is usually a busy time of year with ProductCamps, conferences, and other events, and this year is no different. It should be a great event — learn more and get your tickets today! Hidden Costs of the Sales-Driven Roadmap by @johncutlefish https://t.co/Ywo3Z57E1Z

Research Software 60

Research Software Data Visualization Events User Testing 60

Userpilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. What is a product launch plan?

Feedback Software 77

Feedback Software Research Software Analytic Tools Product launches 77

Userpilot

JUNE 12, 2023

In general, you’ll have enough insights to inform product development and tailor products to meet audience needs. Send market research surveys at regular intervals, especially when planning product launches. Examples of market research survey questions include: How much are you willing to pay for [product name]?

Data Visualization 77

Data Visualization Product Research Research Software Analytic Tools 77

ProductPlan

MAY 16, 2019

Last week I had the pleasure of attending the ProductCraft conference , a one-day event for product managers in San Francisco. For those of you who are unfamiliar, ProductCraft is a community for product managers that is run by Pendo. In business and in product, it’s easy to be discouraged by a failed product launch.

Customer Experience 96

Customer Experience Data Visualization Customer Feedback Framework 96

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 82

Product launches User Testing Feedback Software Research Software 82

ProductPlan

JULY 11, 2019

If a new feature or product never gets used, it doesn’t matter how awesome it is… it’s gathering the same dust as every less great product on the market. To avoid an unsuccessful launch and weak usage, product teams and their product marketing counterparts must be in lockstep.

Customer Experience 66

Customer Experience User Testing Weak Development Team Development Team Review 66

Department of Product

MAY 22, 2020

Pricing, packaging and anchoring As many product marketeers know, anchoring plays a big part in how the value of a product is perceived. For SaaS products at least, pricing tables are the predominant way of presenting your product’s value and pricing back to users before they buy.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

Bain Public

MAY 24, 2019

For more on the topic of empathy and how it is a key to building great products, check out one of our previous posts: Empathy is the Mother of all Product Roadmaps. Communicate your Roadmap, Vision and Product Strategy. This is another approach to achieving real product outcomes.

Leadership 40

Leadership User Testing Product Research Customer Feedback 40

Department of Product

FEBRUARY 18, 2022

SaaS Pricing Models for Product Managers 6 ways to price your SaaS product using leading SaaS businesses as inspiration Pricing a product is a critical part of product management; it’s rarely something product teams will or should do themselves and will typically involve a blend of product, marketing and sales.

Research Software 52

Research Software User Testing Product Management Product Manager 52

ProductPlan

MAY 4, 2020

I was working on releasing our Product Managers in 2020 report , the Anatomy of a Product Launch , our Finding Product Market-Fit book, the Feature-Less Roadmap book, and Mastering a Day in a Product Manager’s Life. Add calendar events that block out “me” time on the calendar.

Software Review 77

Software Review Technical Review Books Messaging 77

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

User Testing 59

User Testing Product Research Feedback Software Framework 59

ProductPlan

SEPTEMBER 22, 2022

As a product marketer, I’ve run a good number of launches throughout my career. Product launches. Feature launches. Regardless of size and scope, launches always turn out better when you involve the product team. Many, in fact, describe a siloed approach to launching products.

Research Software 52

Research Software Roadmap Product launches User Testing 52

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

Analytic Tools 78

Analytic Tools Onboarding KPIs Research Software Product Marketing 78

Userpilot

DECEMBER 8, 2022

To avoid product failure, don’t launch without achieving product-market fit first. Good product positioning helps achieve customer fit and avoid customer dissatisfaction. Make your UI easy to navigate so that customers can easily learn how to use it and can experience product value quickly. GTM Strategy.

Feedback Software 94

Feedback Software Research Software User Testing Analytic Tools 94

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

Userpilot

JULY 23, 2023

An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. A content marketing team for driving traffic and engagement through valuable content. It takes charge of product launches and initiatives too.

B2B 80

B2B Research Software Feedback Software Customer Experience 80

Gainsight

OCTOBER 7, 2019

What a way to expedite our product roadmap, ensuring our priorities are in line with our customers and meeting their demands. It’s one thing to deliver features and product launches and another to understand and improve the experience holistically, and Gainsight PX empowers us to. ” -Tom Shelly, Product Marketing Director, Bizzabo.

Research Software 13

Research Software Reporting Tools User Testing Customer Experience 13

Amplitude

APRIL 25, 2021

Today we’re launching Amplitude Recommend , a new personalization product that gives all digital companies the power to produce personalized experiences at scale; accelerating your roadmap by years, increasing conversion lift—often by double digits—and reducing the cost by millions. Cohorts are the core form of segmentation.

Analytic Tools 113

Analytic Tools Engineering Feedback Software Data Visualization 113

Userpilot

JUNE 7, 2021

Looking to build a marketing automation stack for your SaaS? This curated guide covers 12 SaaS marketing automation tools to help the multi-tasking product marketing ninjas save some time! What is SaaS marketing automation? Why is marketing automation important for SaaS? What is SaaS marketing automation?

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

ProductPlan

MAY 21, 2019

Product Marketing. Short of going public, the goal of many companies is being acquired by a deep-pocketed, larger company with a complementary set of products. You can’t count on anyone being knowledgeable about your particular product’s features, limitations, customers or roadmap. Sync up on roadmaps.

User Friction 59

User Friction Research Software User Testing Customer Experience 59

Userpilot

JULY 27, 2022

Your goal at this stage is to gauge the market’s acceptance of your product concept and refine that concept to fit the market’s needs. The introduction stage begins when your product launches into the market. Your goal is to speed up market growth by keeping customers satisfied.

User Testing 91

User Testing Feedback Software Analytic Tools Research Software 91

Department of Product

AUGUST 22, 2022

Figuring out the desirability of your product can be measured using product market fit metrics. Just as there’s no single metric to measure the health of our bodies, in product, each of these indicators help you to build a wider picture of the overall health of your product.

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52