Userpilot

AUGUST 14, 2023

The Pirate Metrics Framework is a great growth marketing framework – covering the 5 stages of acquisition , activation , retention , referral, and revenue. Use Product Hunt to extend your audience reach for the new product launch. Boost user activation by using onboarding checklists to help users complete core tasks.

Onboarding KPIs

Amplitude

NOVEMBER 12, 2019

Compared to one-time-purchase software, SaaS products offer a few key benefits. Another core benefit to digital products is that it’s possible to improve the user experience over time (such as by adding new features or upsell Digital products make it possible to improve the user experience over time. opportunities).

Analytic Tools

Lenny Rachitsky

JANUARY 16, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. These equations and concepts can be some of the most divisive within your company, particularly between your product, GTM, finance, and sales teams. Business equations don’t cover every important metric.

User Testing

Intercom, Inc.

FEBRUARY 28, 2019

That doesn’t mean his team overlooks traditional approaches; rather, they’re deploying a blend of tactics to create products with true, measurable value so powerful that it wows users and drives growth. From there, he created HubSpot’s freemium, go-to-market product, before moving into his current role. Short on time?

Onboarding KPIs

Intercom, Inc.

DECEMBER 4, 2018

We know companies are using our suite of products across the entire lifecycle to engage website visitors, onboard new users, upsell trial users and support existing customers. Never miss an important conversation with our new Inbox priority feature. Read on to learn more about what we shipped last month: 1.

Customer Experience

Intercom, Inc.

FEBRUARY 10, 2022

The report highlighted how support teams were adopting conversational support tools to meet rising customer expectations and a flood of inbound queries. I’m going to use Intercom as a perfect example. Talk to the people who are trying to help you use their product the best you possibly can. So, talk to them.

Reporting Tools

Userpilot

JULY 19, 2021

It is not enough to support your users only when they have issues with your product. A Customer Engagement Platform (CEP) is an example of a tech solution that can help you achieve a great customer experience. In short, you use CEP software to manage and optimize product experiences along the user journey.

Analytic Tools

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. Let’s get started! GTM strategy.

Research Software

Intercom, Inc.

MAY 10, 2018

He’s written more than 650 of them over the past decade and has been featured and quoted in The New York Times, Fortune, Wired and Wall Street Journal. Growth teams commonly make the mistake of picking random, off-the-shelf KPIs without thinking about how they all fit together. Adam Risman: Andrew, welcome to Inside Intercom.

User Testing

Userpilot

JULY 23, 2023

With a proper marketing team, you can experience better conversion rates and greater demand for your product. An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. What is B2B marketing team structure?

B2B

The Product Coalition

MARCH 3, 2023

Focusing on product-led or go-to-market-led growth is no longer enough. In recent years, PLG, or Product-Led Growth, has become a significant buzz in the tech world, and rightfully so. Products that delight customers and fuel growth loops are essential. It isn’t about Product-Led, OR Sales-Led, OR Marketing-Led Growth.

Customer Experience

Intercom, Inc.

NOVEMBER 7, 2018

Instead of waiting for leads to reach out to you, a live chat solution like Intercom’s Messenger helps you connect with potential customers right when they’re expressing the most interest with your product — when they’re on your website. Measure and attribute success.

Technical Review

Userpilot

NOVEMBER 20, 2022

A high-level strategic plan is the life force of a successful product marketing campaign. It highlights roadmap templates and examples and provides five steps to building your roadmap. Some broad templates you may use include the go-to-market strategy , new user onboarding, and in-app campaign roadmap templates.

Onboarding KPIs

Userpilot

AUGUST 18, 2024

How do you ensure your AI product not only survives but thrives in this competitive market? Best-selling author and go-to-market advisor Maja Voje has helped hundreds of companies, including Google and Rocket Internet, build and grow successful products. Learn from Maja Voje how to choose the right GTM motion for your AI product.

Feedback Software

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Every business is unique, and metrics frameworks apply differently 5.

User Testing

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Product-led growth. Inbound and Outbound Success Stories. SaaS Marketing Playbook Table of Contents.

Research Software

Userpilot

JANUARY 10, 2022

In 2022, when the SaaS market is crowded with tons of similar products, the best ones are those who delight their customers regularly. Are still wondering how to keep your customers and make them love your product? 86% of buyers are willing to pay more for a product if they have a better customer experience. No worries!

Feedback Software

Userpilot

NOVEMBER 29, 2023

Free trial to product-qualified lead (PQL) conversion: 4%. Find the right balance of features included in your trial. Here are the industry averages: Website visitors to free trial conversion rate : The industry benchmark for this metric sits at 8.5%. PQL to paying customer conversion rate: 20% to 40%.

Analytic Tools

Intercom, Inc.

JULY 11, 2019

Even as the company begins to expand, it’s important to prioritize these one-to-one conversations because understanding how your users interact with your product is actually the key to healthy growth. Michael: Most people listening probably think of HubSpot as this inbound marketing company. You get less pressure then.

Customer Experience

Userpilot

JULY 22, 2023

You need a clear target market, proper positioning, product-market fit, and the right sales process for a land and expand strategy to work. Select the right expansion strategy for your product, business goals, and pricing model (i.e. Increasing product stickiness can keep users around long enough for account expansion to occur.

Feedback Software

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. A self-service SaaS sales process is best for companies with a simple and/or affordable product.

Feedback Software

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B

Userpilot

JULY 12, 2021

SaaS analytics collects, inspects, and analyzes data generated from user interactions with your product. SaaS analytics tools can be categorized based on the platform of the product, marketing channels, and key metrics you’re tracking. Why is analytics important for SaaS?

Analytic Tools

Userpilot

JULY 20, 2023

The undeniable advances in artificial intelligence have led to a plethora of new AI productivity tools across the globe. If you’re looking to accelerate product growth and adoption with the help of AI, you’re in the right place. Levity: AI productivity tool to automate repetitive tasks. Synthesia: AI video generator.

Analytic Tools

Userpilot

JANUARY 19, 2022

This link allows you to convert and send Userpilot flows and their associated data to a format compatible with other products and services. Get a demo and see how Userpilot could be a great addition to your product adoption tool stack. your customers by asking them for feedback on a feature they haven’t used yet.

Data Visualization

Userpilot

APRIL 26, 2024

The SaaS market is crowded with tons of similar products and the best ones that stand out are those who delight their customers regularly. Are you wondering how to retain your customers and make them love your product? TL;DR Customer success is all about ensuring customers fulfill their desired goals when using your product or service.

Feedback Software

Brian Balfour

JUNE 20, 2017

We doubled (yeah, doubled) new creators in our onboarding." I've spoken/written about the importance of onboarding a lot before. The number of solid cases/examples out there is few and far between. It covers: How Patreon decided and defined a leading indicator activation metric. The challenges they faced with that metric.

Research Software

Userpilot

OCTOBER 8, 2021

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets.

Analytic Tools

Userpilot

MAY 30, 2023

Although each CDP platform will be different, there are a few key features to look out for: data unification and management, segmentation , analytics , real-time insight, and integrations. Figure out your technical constraints, and finally prioritize ‘must have’ features: your choice should now be obvious! Product teams.

Analytic Tools

Product Bookshelf

JANUARY 1, 2021

Product-led companies use their product to facilitate demand generation, qualification, sales, onboarding, activation, and engagement. Product-Led Growth: How to build a product that sells itself by Wes Bush. Product-Led Growth: How to build a product that sells itself by Wes Bush.

Onboarding KPIs

Intercom, Inc.

MARCH 29, 2022

We were joined by more than 2,500 customers, partners, and others who wanted to learn more about our product, goals, and the path ahead. Paul Adams shared three incredible new products that will take your Intercom experience to the next level: Surveys, Switch, and our next-generation Inbox.

Feedback Software

Intercom, Inc.

JANUARY 24, 2019

It’s now so inexpensive to go to market that having a great tech vision and product isn’t enough. You’ve had a number of roles at Salesforce since you joined the company back in early 2002, from product management to startup relations. When I started in 2002, I was the first product manager for the API.

Analytic Tools

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software

Userpilot

AUGUST 28, 2024

Here are a few best practices for you: Become a product expert : Understand your product inside and out, including its features, functionality, and use cases. This knowledge will empower you to guide customers, address their questions, and showcase the product’s value effectively, especially during the onboarding process.

Analytic Tools

Userpilot

JULY 21, 2024

A retention specialist is responsible for proactively engaging with users, guiding them through product adoption, gathering feedback, and managing subscriptions. Their role also involves analyzing data and collaborating with product teams to enhance the overall customer experience. Looking to enhance your customer retention efforts?

Data Visualization