Remove Examples Remove Inbound Remove Outbound Remove Product launches
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Catch up with New at Intercom, our fall product launch event

Intercom, Inc.

We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. And if you ask us, the answer to these challenges is in-product communication.

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Data-driven sales: 18 sales KPIs and metrics to grow your revenue faster

Intercom, Inc.

For example, say that I notice we’re over delivering on sales eligible leads but our number of stage one opportunities – new leads that our Sales Development Representatives (SDRs) mark as qualified and pass to our Account Executives (AEs) – hasn’t increased. Take your inbound and outbound opportunities, for example.

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The Most Hands-on Guide for SaaS Go-to-Market Strategy and Product Launch Plans

Usersnap

Instead, you can follow this hands-on guide for go-to-market strategy and product launch plans. The marketing strategy for product-led growth is more inbound and you let the product speak for itself. Slack, Spotify, Trello’s unlimited-time free plans are some SaaS go-to market strategy examples to look into.

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The Activities of a Strategic Product Manager

ProductPlan

Strategic Roadmap : Develop a cross-functional strategic roadmap that factors in dependencies needing alignment (sales and marketing efforts related to a product launch, for example). Divide and Conquer the Activities of Strategic Product Managers. Common inbound effort activities include: Setting the vision.

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How live chat can warm up your cold outbound leads

Intercom, Inc.

As an outbound SDR, this approach has drastically reduced the amount of time it takes me to schedule demos, and also creates meaningful, personal engagement at scale. Here’s an example email to a Director of Demand Generation: Hi Sara, I noticed from your LinkedIn that you doubled ExampleApp’s web traffic by 27% last quarter.

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What is Product Marketing? A Data-Backed Definition

The Product Coalition

We’ve seen others define Product Marketing; Hubspot says “its the process of bringing a product to market” , while Drift breaks it into two separate roles: “before” and “after” a product launch. We think these definitions are too one-dimensional because they’re focussed on products going TO the market.

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Marketing Roadmap: The Product Marketing Manager Guide to Success

Userpilot

It highlights roadmap templates and examples and provides five steps to building your roadmap. It also keeps everyone informed of the product launches or marketing activities that are coming up. It is a suite of related roadmaps focused on a single product. Example of effective email marketing from Miro.