Intercom, Inc.

APRIL 29, 2020

The answer isn’t in a specific example but the approach you take to doing business. We have customers, for example, who have seen 10 times their normal support volume in Intercom. For businesses in similar positions, leveraging product education can be a powerful way to help customers through this time.

Customer Experience 228

Customer Experience User Friction Customer Feedback Data Visualization 228

The Product Guy

JUNE 25, 2018

As you become more established and comfortable navigating in your position, consider trying out your solution to problems that arise. Examples: Here are a few examples related to escalations, blockers, and air cover in product management. One example is business development calling in a junior product manager for a client call.

Product Management 300

Product Management Product Manager Reporting Tools Technical Review 300

Userpilot

SEPTEMBER 16, 2024

Real-life SaaS examples of successful market development attempts. Strategic partnerships : Collaborate with other companies to enter new markets or strengthen market position by leveraging partners’ strengths. What product marketing strategies can you use to increase your chances of success?

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

Userpilot

JUNE 26, 2024

But what are the best customer experience examples in SaaS? Let’s clarify the customer experience and then look at 15 examples of how other companies are implementing it. HubSpot’s Inbound Marketing Strategies : HubSpot’s inbound marketing uses personalized content and support to attract and engage users, fostering loyalty.

Feedback Software 85

Feedback Software Analytic Tools Customer Experience Data Visualization 85

The Product Coalition

MAY 23, 2022

Because of the life-like experiences, Metaverse is positioned to give, it has generated a lot of hype and attracted a lot of investment. While “pull” refers to an inbound system in which users actively seek out information and experiences, “push” refers to processes that notify users about the metaverse experiences that await them.

Customer Experience 157

Customer Experience Inbound Outbound User Testing 157

Intercom, Inc.

JANUARY 28, 2020

After trialling some other solutions, we chose Intercom because it centralizes inbound and outbound conversations without the friction that CRMs add.” . For example, they’ve tagged premium customers which routes conversations to their VIP inbox for priority support. For us, that solution is Intercom. Driving ABM with Intercom.

Customer Communications 138

Customer Communications Inbound Customer Experience Outbound 138

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. If your application is a self-service one, focus on content and inbound marketing as your primary source of leads.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Userpilot

APRIL 22, 2024

Learning from the success of product-led growth examples can be a game changer for your business. This article examines the most important qualities of a product-led company, as well as examples of product-led companies that have cracked the code. The hype about product-led growth is real! Book a demo today !

Feedback Software 104

Feedback Software Product Research Customer Experience Strategy 104

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. 13 top examples of SaaS brand activations include: Userpilot hosts industry webinars to generate brand awareness.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

The Product Coalition

JULY 25, 2021

This is especially true when the requirement to grow comes from an external source, like their manager for example. There are two ways to do that: Positive motivation : explain to them why growing is good for them. Or how working on outbound product management would make them better inbound product managers.

Weak Development Team 158

Weak Development Team Product Management Product Manager Outbound 158

Intercom, Inc.

NOVEMBER 9, 2021

By allowing support teams to get ahead of known problems and provide help to customers before they need to reach out, proactive support has enabled major companies to scale their support without increasing headcount, drive down inbound conversation volumes ( in some cases by up to 80% ), and maintain incredible customer satisfaction ratings.

Customer Experience 118

Customer Experience Inbound User Testing User Friction 118

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Intercom, Inc.

MARCH 28, 2022

By making chat their primary support channel, they’ve been able to increase agent productivity and engagement, resolve 1 in 5 inbound conversations automatically, and maintain a customer satisfaction score of 90%. Unfortunately, this is another example of customer expectations going unmet. Read more ?.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization User Testing 228

Intercom, Inc.

MAY 13, 2022

Call centers have historically been a popular way to offer that support by employing customer service representatives to assist both inbound and outbound queries from existing and potential customers over the phone. Operating in this way can positively impact customer satisfaction and improve the overall customer experience.

Reporting Tools 118

Reporting Tools Outbound Inbound Customer Experience 118

Intercom, Inc.

JUNE 6, 2019

One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. These are great companies with high inbound volumes. Or, for example, we ended up open-sourcing a Node.js Example: MadKudu’s integration with Intercom. And the bottom is the beginning of lead generation.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Intercom, Inc.

JULY 6, 2021

Global support teams can positively influence customer retention, especially if they provide service in their customers’ native language. Customers who receive a positive support experience from a company are 65% more likely to recommend that company to a friend. Improved global customer retention. Same thing in Australia.

Customer Experience 232

Customer Experience Data Visualization User Testing Customer Feedback 232

Userpilot

MARCH 15, 2022

We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more. GTM strategy.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Intercom, Inc.

OCTOBER 22, 2019

Here’s an example from LB’s own career: at LinkedIn, when her team of SMB AEs were short on inbound pipeline, she had her reps take an entire day off their calendars to focus on prospecting. But LB suggested they adopt an inbound round-robin model, even though it wasn’t particularly advantageous for her direct team.

Weak Development Team 123

Weak Development Team Inbound Outbound Management 123

Intercom, Inc.

NOVEMBER 20, 2018

A simple way to access these is to do a LinkedIn search on the job title of the persona, say for example “marketing manager”, where connections = 1st, location = the city you reside in. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. Create compelling content to help generate leads.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Intercom, Inc.

JANUARY 5, 2023

Liam: What’s a good example? There are loads of examples in the book from all sorts of companies that have become frictionless. “Instead of trying to optimize the contact center experience with all sorts of things, they said, ‘Let’s get rid of an inbound phone number.’ Bill: Oh, absolutely.

Customer Experience 138

Customer Experience Customer Feedback Feedback Software User Testing 138

Intercom, Inc.

APRIL 9, 2020

If they’re able to at least come to work and have an environment and a tone of positivity, of purpose, of comfort – where they know that they’re cared about, where they know that they have folks in their corner – they’ll rally behind the mission. So that’s been really nice.

User Testing 245

User Testing Customer Experience Customer Feedback Feedback Software 245

Intercom, Inc.

SEPTEMBER 22, 2021

A gentler self-serve first approach: You can also just position the search box on top, so you’re not requiring self-serve, just nudging customers towards it. You can even cater different types of support to different customers, for example, encouraging freemium customers to self-serve before writing in to your team. Have a mobile app?

Article 194

Article Customer Experience User Testing Inbound 194

The Product Coalition

MAY 10, 2019

Via distinct arrows, where thickness indicates number of navigations, user flows show you the inbound and outbound journeys for every screen and popup within your app. The following use cases serve as examples of how mobile professionals can make the most of this pretty, yet powerful, feature. Let’s rewind for a second though.

Analytic Tools 108

Analytic Tools Customer Experience Customer Feedback Inbound 108

Intercom, Inc.

DECEMBER 6, 2022

A simple example? How does the principle help support teams drive positive outcomes for their users? For example, the outbound composer in the new Inbox is designed according to a channel-first model. We apply the ‘make it feel personal’ principle to every step of the design process”. Increases efficiency .

Artificial Inteligence 129

Artificial Inteligence Feedback Software Data Visualization Customer Experience 129

Lenny Rachitsky

JANUARY 9, 2024

Cold inbound interest: You’re seeing cold inbound interest in your product. Change your positioning/messaging/pitch You may have the perfect solution for the perfect person, but if they don’t understand how your product will help them, they won’t pay attention.

B2C 120

B2C Customer Experience User Friction User Testing 120

Intercom, Inc.

NOVEMBER 30, 2021

Here’s an example of key goals and metrics to consider. For example, when customers close a conversation or use a specific feature, you can check in to see how they feel. They’re in a unique position to partner with your product team to help proactively improve your product roadmap. Product feedback: Productboard.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

ProductPlan

MARCH 17, 2020

Strategic Roadmap : Develop a cross-functional strategic roadmap that factors in dependencies needing alignment (sales and marketing efforts related to a product launch, for example). Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket.

Outbound 99

Outbound Product Management Product Manager Customer Experience 99

Intercom, Inc.

NOVEMBER 27, 2019

It’s even garnered them an enviable position among Deloitte’s Fast50, a list of the fastest growing software companies in the UK. Take Slack, for example: the media points to its brilliant product as the reason for its impressive growth. A genius inbound marketing strategy. Salesforce?

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Userpilot

AUGUST 30, 2024

If you’re unsure about dedicating time and resources to studying your competitors, remember that it offers a comprehensive understanding of the market landscape and your position within it. Product comparison example. Identify your place in the market landscape Use the data gathered to determine your positioning within the market.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105

Userpilot

JULY 23, 2023

The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. For example, in the competitive SaaS field, a marketing team well-versed in digital marketing and customer retention strategies is necessary. What is the organizational structure for B2B marketing team?

B2B 97

B2B Research Software Feedback Software Customer Experience 97

The Product Coalition

MARCH 3, 2023

PLG is often compared to traditional inbound and outbound methods, which focus on more traditional marketing practices, such as email campaigns, advertising, lead generation, and sales activities, to name a few. This starts with the first touch point, such as an online ad or mentions on social media. Let me repeat this point.

Customer Experience 158

Customer Experience Customer Feedback User Testing User Friction 158

Intercom, Inc.

DECEMBER 21, 2021

We hired new leaders in key positions, including Leandra Fishman , Anna Griffin, Alyssa Smrekar, Cheree McAlpine, Sanj Bhayro, and Marcio Arnecke. We increased our workforce to more than 800, and announced plans to grow to more than 1,000 in 2022. We hit a huge milestone as our ARR grew well past $200M.

Customer Communications 196

Customer Communications User Testing Research Software Technical Review 196

Userpilot

JULY 29, 2024

Successful product marketing examples to inspire you: Userpilot reaches its target customers through product-led content. Cola’s “Share a Coke” campaign is one of the best product marketing examples. An example of a goal can be increasing brand awareness, driving product expansion , or boosting new feature adoption.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Userpilot

FEBRUARY 25, 2021

Outbound vs. Inbound. Inbound and Outbound Success Stories. For example, if you write a guide on “podcast marketing,” it would make sense to reach out to other blogs that have mentioned that phrase in their body. Inbound VS. Outbound for SaaS Marketing. Choosing the right mix of inbound and outbound is like a stew.

Research Software 91

Research Software User Testing Outbound Marketing 91

Intercom, Inc.

DECEMBER 12, 2018

For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) and use different channels and techniques to acquire customers, and will have varying technology needs as a result. For example, say someone clicked an ad to learn about landing pages. And who doesn’t want that?

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Intercom, Inc.

MAY 10, 2018

The Law of Shitty Clickthroughs” posits that successful channels will become less efficient over time , thanks to a crowding effect that exhausts potential users. It’s such a positive and happy job to have, with some of the best entrepreneurs out there coming to tell you about all the ways they’re going to change the world.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224