The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Userpilot

JULY 23, 2023

Using welcome surveys to see what job positions are hiring your product and the tasks they need to get done. Get direct product feedback through in-app surveys. From a product management perspective, this means you should see your customer needs from the JTBDs lens first to determine what the right solution is.

Framework 85

Framework User Testing Feedback Software Data Visualization 85

Roman Pichler

JULY 6, 2021

Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Grow Your Leadership Skills.

User Testing 323

User Testing Product Research Weak Development Team Customer Experience 323

Userpilot

APRIL 25, 2022

What is product leadership and how is it different from product management ? In the article, we’ll be discussing what the product leadership role entails and how it is different from the product management role. Product leaders are responsible for building the right teams and organizational cultures.

Leadership 89

Leadership Analytic Tools Research Software User Testing 89

Mixpanel

MARCH 11, 2024

This isn’t your typical executive “thought leadership.” But just because Benn tells me his writing isn’t “useful” in the ways that most content marketing strategies would hope for, that doesn’t mean it doesn’t offer business value alongside its obvious entertaining and edifying values. You’re a company founder and a CTO.

Data Visualization 52

Data Visualization Leadership Entertainment Analytic Tools 52

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 86

Onboarding KPIs Analytic Tools Research Software Product Marketing 86

The Product Coalition

NOVEMBER 13, 2023

When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. While I understand this distinction, I believe that a company cannot reach real product-market fit without nailing down its GTM, and vice versa. Here is how it works.

Product Strategy 117

Product Strategy Strategy User Testing Weak Development Team 117

The Product HQ

MAY 10, 2024

Do you aim to become a Group product manager or have a product management career in your dream company but have no experience playing the role? Then you must know what skills you need to earn and the correct path that leads you to this lucrative position. With great power comes great responsibilities.

Customer Experience 52

Customer Experience Product Management Product Manager Research Software 52

The Product Coalition

DECEMBER 4, 2023

If you’re just dealing with tough market conditions, the situation is different but the conclusion is quite similar: When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. Here is how it works.

Product Strategy 106

Product Strategy Strategy User Testing Weak Development Team 106

The Product Coalition

FEBRUARY 18, 2024

As product leaders, if you ignore authority altogether, it will be difficult to work with you at some point. But I see far too many product leaders giving authority too much weight, to the point that it’s no longer productive and even harmful. That’s not the leadership team that they need. That’s a fact.

Leadership 107

Leadership Presentation Engineering Positioning 107

Business of Software Conference

MARCH 11, 2021

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. But it doesn’t have to be this way. Video and Slides below.

Positioning 40

Positioning Fractional CTO CTO Consulting 40

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Roman Pichler

JULY 6, 2021

Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Grow Your Leadership Skills.

User Testing 156

User Testing Product Research Weak Development Team Customer Experience 156

PMLesson's Ace the PM Interview

MAY 19, 2020

The Associate Product Marketing Manager (APMM), program is Google’s global, renowned early-career program, which was started in 2003 by Marissa Mayer at a similar time she started the Associate Product Manager (APM) program. It was designed to help build future business leaders in the Marketing organization at Google.

Product Marketing 52

Product Marketing Marketing Weak Development Team Analytic Tools 52

Product Management University

MAY 22, 2017

It’s the one or two things that, if they do them consistently better than their competition, they’ll be the leader in their market, and meet their own revenue and profitability goals. For example, if your target customers are car washes, they all want to “wash more cars at a higher-average price per wash.”.

Product Marketing 113

Product Marketing Customer Experience Customer Feedback Marketing 113

Usersnap

SEPTEMBER 29, 2022

Create your vision and positioning 4. The disruptive growth approach focuses on gaining market leadership with a lower-cost product, which will help capture new customers. Disruptive products are low priced and high volume. The products are easy to use and provide immediate results for customers.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

The Product Coalition

FEBRUARY 27, 2022

So you found a new position as a product leader, congratulations! I decided to write this article to help you, product leaders, with your new position. and in product leadership positions there is so much of it! In both examples, I “threw” her into the deep end, but I made sure she could swim.

Weak Development Team 136

Weak Development Team Leadership Data Visualization Positioning 136

Userpilot

SEPTEMBER 14, 2023

The role of the growth product manager focuses on identifying and maximizing product growth opportunities. The product launch manager collaborates with the marketing team to develop launch plans and oversees their implementation. Hardware product managers are responsible for building and launching physical products.

Research Software 84

Research Software Analytic Tools Feedback Software Product Research 84

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product marketing?

Product Research 78

Product Research User Testing Research Software Feedback Software 78

Gainsight

OCTOBER 5, 2020

April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. By filling in the appropriate answers, you would design a product positioning statement that would suffice for your product and company.

Positioning 59

Positioning Analytic Tools Data Visualization Strategy 59

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

The Product HQ

APRIL 20, 2024

Over time, potential product directors need to show an ability to lead the entire product team. On top of that, they need to show success in every product strategy they own. Excellent leadership skills, a fundamental understanding of product management, and a strong portfolio of success are the recipe for success.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Product Talk

MAY 13, 2020

Business outcomes are often assigned to product teams because they give executives and investors language to track their progress. Examples of business outcomes include: Grow revenue. Grow market share. Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy.

Product Research 355

Product Research User Testing Customer Experience Feedback Software 355

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. But I found the Netflix example to be a more interesting one.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. Cause : A confusion about what an effective product vision is.

Vision 303

Vision User Testing Research Software Product Research 303

The Product HQ

MAY 10, 2024

Principal product managers are among the most senior roles in the product development process. Therefore, the expected salary increase inspires many junior product managers to climb up the corporate ladder and land this position. The demand for technical and product management positions is high.

Customer Experience 52

Customer Experience Data Visualization User Testing Reporting Tools 52

Product Management University

DECEMBER 2, 2022

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. Examples of User Personas in the B2B Space. Examples of B2B Buyer Personas.

B2B 130

B2B Customer Experience User Testing Customer Feedback 130

The Product Coalition

JANUARY 21, 2024

Product leadership is such a hard role, one of the hardest. thepaintedsquare from Unsplash As a board member at ProductX  — the largest product conference in Israel — I met last week with a guest speaker to prepare his talk at the upcoming conference. Summaries are a very powerful leadership tool. Photo by Jessica Lewis

Analytic Tools 117

Analytic Tools Data Visualization Research Software User Testing 117

bpma ProductHub

APRIL 30, 2017

It’s the expectation of a positive outcome”. These words couldn’t be more relevant to product management. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? Up Your Game,” she walks through real-life examples and tips to think more confidently.

Development 150

Development Product Management Product Manager Management 150

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

The Product Coalition

APRIL 18, 2021

They want to consult with me on whether or not product management is the right profession for them since they feel that they don’t know how to come up with these big ideas, and feel that it is needed in order to be able to lead. For example, one of the most innovative ideas I had throughout my career was Twiggle’s product.

Research Software 131

Research Software User Testing Leadership Weak Development Team 131

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. And there’s no guarantee that we ever find a positive answer. Which leads to a spin cycle of frustration and finger-pointing.

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

People-First Product Leadership

MARCH 10, 2024

Subscribe now What is product sense At a high level, product sense is understanding what makes for a high-quality product for your customers (empathy) and having strong, validated opinions about what solutions will be successful (creativity). How do you identify and interpret key data points to achieve product-market fit?

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Userpilot

AUGUST 30, 2023

Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. Product management and leadership speakers. Product marketing speaker. Sign up for Leah’s session.

Customer Experience 93

Customer Experience User Testing Customer Feedback Research Software 93

The Product HQ

APRIL 20, 2024

These skills include recognizing market opportunities, customer research, product road mapping, and modeling. Product managers also have essential soft skills such as communication, leadership, empathy, collaboration, understanding customers, and strategic thinking. The B2B product manager has many tasks to handle.

B2B 52

B2B User Testing Research Software Analytic Tools 52