Product Management University

SEPTEMBER 3, 2024

If you thought there were a million ways to define product management, product strategy might have it beat by a longshot. Just think about how many ways product strategy is defined within your own organization. It’s the number one thing that makes product strategy both challenging and frustrating at the same time.

Product Strategy 130

Product Strategy Strategy Product Research Customer Experience 130

Product Innovation Educators

SEPTEMBER 9, 2024

The Business Model Canvas: A Tool for Product Innovation The Business Model Canvas is a valuable tool for product managers involved in innovation. However, a balanced approach that includes elements of both can be ideal for many companies.

Research Software 304

Research Software User Testing Customer Experience Analytic Tools 304

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]

Product Research 289

Product Research Product Management Product Manager Customer Experience 289

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

Product Strategy 146

Product Strategy Research Software Strategy User Testing 146

Userpilot

JULY 17, 2024

The right persona examples can help you guide effective product strategies, ensuring that your offerings meet the needs and expectations of your users. Let’s explore: What a persona is and its importance in product management. Let’s explore: What a persona is and its importance in product management.

User Testing 105

User Testing Research Software Data Visualization Feedback Software 105

Product Innovation Educators

OCTOBER 14, 2024

AI can help with: Rapid generation of initial draft product briefs Assistance in structuring briefs with key components Increased output and iterations Brian notes that while AI can significantly speed up the process of creating product briefs, these documents often require nuanced understanding and strategic thinking.

Artificial Inteligence 243

Artificial Inteligence Research Software Data Visualization Reporting Tools 243

Userpilot

JULY 22, 2024

Let’s explore the steps to develop a solid positioning statement and some examples of successful brand positioning from other companies. TL;DR Developing a solid product positioning strategy involves several key steps. Here are the steps to develop your positioning effectively: Conduct thorough market research.

Research Software 103

Research Software Positioning Data Visualization Definition 103

Userpilot

JULY 31, 2024

A well-developed strategy sets the direction and focus for the product development process and facilitates a seamless public launch. A typical product development process follows seven stages: idea generation , market research, technical specifications, roadmapping, product development, MVP release , and continuous iteration.

Analytic Tools 104

Analytic Tools Research Software Feedback Software User Testing 104

Userpilot

OCTOBER 17, 2023

Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. That said, let’s go over what type of data you can collect and explore some customer insights examples you can learn from. How to collect market research data?

Data Visualization 103

Data Visualization Analytic Tools Research Software Feedback Software 103

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

Vision 148

Vision Product Research User Testing Roadmap 148

Roman Pichler

OCTOBER 6, 2020

What makes the product stand out? For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Second, regularly hold collaborative strategy reviews , once per quarter, as a rule of thumb. A Few Thoughts on Product Discovery in a Scaled Environment. Who are the users and who are the customers?

Product Research 293

Product Research Technical Review Feedback Software Research Software 293

Userpilot

MAY 30, 2024

Whether you’re launching a new feature or refining an existing one, gathering insights from users ensures that your product aligns with their needs and expectations. In this article, we’ll explore the steps to establish an effective feedback loop and provide real-world examples. Incorporate feedback into your product strategy.

Product Research 104

Product Research Feedback Loop Feedback Software User Testing 104

Alchemer Mobile

APRIL 11, 2018

Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy. Here are two examples to show how this works.

Data Visualization 140

Data Visualization Customer Experience Research Software User Testing 140

Product Innovation Educators

SEPTEMBER 6, 2021

What product managers need to know about positioning products to create value. Today we are talking about how market segmentation is done and how it impacts product pricing. To help us with the details, a product strategy and pricing expert is joining us, Dan Balcauski. 2:05] What is product strategy?

Marketing 156

Marketing User Testing Research Software Product Research 156

Product Innovation Educators

JUNE 24, 2024

For example, she realized that the fundraising campaigns she led were essentially selling intangible products, requiring her to articulate value propositions, manage stakeholder expectations, and measure success through key metrics. Continuous learning and adaptation are essential for long-term success in product management.

Product Management 249

Product Management Product Manager User Friction Product Research 249

Roman Pichler

JANUARY 9, 2018

I find it helpful to form a product discovery team that consists of: Development team members: user experience (UX) designer, developer, tester; Key stakeholders , for example, people from marketing, sales, and support; A ScrumMaster or agile coach. Don’t Limit Product Discovery to New Products.

Product Research 182

Product Research Technical Advisors User Testing Research Software 182

The Product Coalition

MARCH 24, 2021

An example can be: “Eat healthier” After having a better understanding of our stakeholders and our customer problem to be solved we focus on understand better the current state: 1. This the turning point where everybody and everything is focused on winning the target niche market as fast as possible.

User Testing 158

User Testing Research Software User Friction Customer Experience 158

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing strategy involves the use of user and target market research to understand customer needs and behaviors, then tailoring the perfect approach to connecting with, and converting them. Take Ahrefs for example. It’s not just about making sales and pushing people to buy.

Feedback Software 98

Feedback Software User Testing Research Software Customer Feedback 98

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Mind the Product

AUGUST 9, 2017

While the Amazon Echo Show is an impressive addition to the repertoire of voice and video monitoring systems in this growing market, it’s not the product features that are drawing attention. Rather, it is Amazon’s smart home product strategy. Have an integration strategy.

Artificial Inteligence 156

Artificial Inteligence Research Software User Testing Product Management 156

Userpilot

AUGUST 18, 2024

According to Ant Murphy, the reason is simple, you don’t have a prioritization problem, you have a strategy problem. We explain how to create a successful product strategy, the role of product strategy in prioritization, and how to align your prioritization efforts with your strategy.

Data Visualization 105

Data Visualization Strategy User Testing Product Research 105

The Product Guy

OCTOBER 8, 2024

To navigate these dynamics successfully, consider the following: Influence and Power Structures : Senior leaders like CEOs or VPs often have significant influence over product decisions. Their directives may override data-backed insights or customer needs, leaving PMs to balance the demand for quick wins with long-term product strategy.

Customer Feedback 150

Customer Feedback Data Visualization Product Management Product Manager 150

Mind the Product

NOVEMBER 13, 2017

He has been responsible for product strategy, UX, and teams consisting of product and project managers. In his ProductTank NYC presentation, he discusses the challenges of having one person in charge of both product and project management. In his presentation, Jordan uses the Tesla automobile as a relatable example.

Research Software 142

Research Software Product Management Product Manager Management 142

Userpilot

SEPTEMBER 14, 2023

Product management focuses on the overall strategic direction and champions the product inside the organization. Product marketing, on the other hand, promotes the product to the outside world. What are the responsibilities of product managers? The product manager role is very complex.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

OCTOBER 5, 2024

A user persona is a semi-fictional character representing a specific user segment or customer type who uses your product or service. User persona examples especially help product management and UX teams better understand customers by highlighting their needs, pain points, and key aspects of their journey. What motivates them?

Research Software 59

Research Software Customer Experience User Testing Analytic Tools 59

Userpilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. What are examples of market gaps?

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

The Basics of Product Management

JUNE 21, 2020

The product roadmap is the foundational guiding document that defines the vision for the product. It is a product strategy document that is used as a source of truth by the product team, the development team, external stakeholders, etc. Product Roadmap Examples.

Definition 59

Definition Roadmap Product Research User Testing 59

The Product Coalition

JUNE 19, 2022

One of my best tips for doing deep product work used to be to work from home. It was a countermeasure to the popular symptom of product managers doing their real work?—?market market research, customer insights, backlog grooming, etc.?—?when Writing this article, for example ?? Here they are?—?my

User Testing 148

User Testing Customer Experience Product Research Strategy 148

Userpilot

JULY 23, 2024

A product development team is usually made up of the product manager , project manager, product designer , developer, marketing team , and sales team. Key stages of the product development life cycle: Ideation : Conduct market research and brainstorm potential solutions to the challenges.

Analytic Tools 109

Analytic Tools Feedback Software Research Software Data Visualization 109

Userpilot

JULY 29, 2024

ProductPlan excels in planning, visualizing, and communicating product strategies , notably through creating a comprehensive product roadmap. Statista is a premier data research platform offering extensive statistics, market research reports, and industry studies for detailed research.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105

Userpilot

AUGUST 12, 2024

TL;DR Marty Cagan has over 20 years of experience helping most companies adopt the product model, founding the Silicon Valley Product Group, and speaking at major conferences. Marty Cagan’s book, TRANSFORMED , provides strategies and real-world examples for shifting to an agile, innovative product operating model.

Feedback Software 105

Feedback Software Analytic Tools Research Software Product Research 105

Userpilot

MAY 5, 2022

Product managers monitor and control the product lifecycle while ensuring there is the right corporate environment for its development. Generally, the product manager is responsible for the product strategy while the project manager – for its implementation. What is the product management process?

Product Research 98

Product Research User Testing Research Software Feedback Software 98

Product Talk

APRIL 17, 2024

Then there are some tools where we really need her for unbiased customer interviews , for example. For more foundational research, for example, we’ve done jobs-to-be-done research early last year. She’s the one doing this foundational research all by herself. The second one is product strategy.

Product Research 311

Product Research User Testing Data Visualization Research Software 311

Userpilot

NOVEMBER 23, 2023

Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. PMs need to know how to use product analytics tools to gain actionable insights. Hard product management skills Let’s start with the hard skills.

Analytic Tools 105

Analytic Tools Research Software Data Visualization Product Research 105

ProductPlan

MARCH 17, 2020

So, how does a product manager take ownership of more than just backlog management? How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Product Vision. Product Strategy.

Outbound 99

Outbound Product Management Product Manager Customer Experience 99

Userpilot

NOVEMBER 21, 2022

The insights from the market research feed into the go-to-market strategy. This outlines how to launch the product to the right clientele at the right time. While developing the GTM strategy , they work with the marketing team to select the best ways of promoting the products.

Product launches 98

Product launches Product Research User Testing Research Software 98