Exercises Positioning Product Marketing Weak Development Team 
Roman Pichler
AUGUST 11, 2020
Problem : When you tie the vision to the product idea or a specific business objective, you lose the ability to pivot—to change the strategy but to stay grounded in the vision. A good vision exercises pull—it describes a future state that people want to bring about. Cause : A confusion about what an effective product vision is.
Mind the Product
APRIL 24, 2018
I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. We didn’t know know if our sales predictions were good or bad.
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The Product Coalition
DECEMBER 19, 2021
Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Along with the founders (the CEO and CTO), most of the employees in the company at the time were developers. Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time.
Business of Software Conference
JUNE 21, 2019
From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book.
The Product Coalition
FEBRUARY 12, 2024
Early in the pandemic, this led me to resent virtual meetings, especially virtual product review meetings. This particular product review meeting was a breaking point. I struggled to figure out how to run the product review meeting effectively. As a result, the team struggled with how to prepare. Why was this prioritized?”
Gainsight
MARCH 19, 2020
Let’s start by acknowledging that Customer Success teams always have the coolest people in the company. They develop a deep understanding of the customer’s problems and how the company can offer a better overall solution. So why are Success leaders often second-class citizens on the executive team?
The Product Guy
MAY 7, 2020
Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. This article explores multiple aspects of product management. Ultimately the accountability lies with the Product Manager. Product Roadmap.
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