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With a Master’s degree in human-computer interaction and over two decades of experience in user research and user experience in companies like Oracle, he now leads the design team across all product offerings at IBM. User research is a vital part of the design process. Since Thomas Watson Jr.
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SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. Lack of research skills: Conducting effective research requires specific skills and tools.
A research by Standish Group claims over 64% of developed features are never or rarely used. To properly do it, you need to ship it fast to customers, check its performance, and iterate on the solution, until the wanted outcome is reached (see also When Performance Is Measured By Results ). The statistics are very sad.
A research by Standish Group claims over 64% of developed features are never or rarely used. To properly do it, you need to ship it fast to customers, check its performance, and iterate on the solution, until the wanted outcome is reached (see also When Performance Is Measured By Results ). The statistics are very sad.
A research by Standish Group claims over 64% of developed features are never or rarely used. To properly do it, you need to ship it fast to customers, check its performance, and iterate on the solution, until the wanted outcome is reached (see also When Performance Is Measured By Results). The statistics are very sad.
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