Userpilot

JUNE 28, 2021

In this article, we’ll look at the top 6 customer engagement marketing (CEM) strategies for SaaS and how you can leverage them to provide a personalized experience to your customers. 6 customer engagement marketing strategies for SaaS. CEM Strategy #2: Offer self-serve in-app support. CEM Strategy #5: Use in-app gamification.

Feedback Software 105

Feedback Software Analytic Tools User Testing Customer Feedback 105

Userpilot

MARCH 27, 2023

We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of them to drive various product goals. We finish with an overview of product analytics tools that your team can benefit from. Why do you need to track product analytics?

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 98

Userpilot

OCTOBER 30, 2022

In this article, you’ll discover: Why the customer experience is key to customer retention and driving business growth, especially for SaaS companies. Customer experience improvement is optimizing your product and customer interactions to ensure users are happy at every point in their customer journeys. Leverage technology.

Feedback Software 97

Feedback Software Research Software Customer Experience User Testing 97

Userpilot

JULY 14, 2023

We also look at: Different types of analyses to include in your framework How to develop a product analytics framework And, the best product analytics tools. Next, each stakeholder group sets relevant product goals , chooses corresponding metrics , and selects data sources. Without further ado, let’s dive in!

Analytic Tools 96

Analytic Tools Data Visualization Feedback Software Research Software 96

Roman Pichler

APRIL 5, 2022

For product strategy and roadmap meetings, I recommend involving the key stakeholders , for example, someone from sales, marketing, support, and finance, as well as development team representatives—ideally members who know about the user experience (UX), architecture, and technologies. Assess product strategy and adjust if necessary.

Product Manager 321

Product Manager Product Management Weak Development Team User Testing 321

Userpilot

SEPTEMBER 14, 2023

We also look at the levels of seniority among product managers as well as the skills they need to lead successful teams and build products that delight customers. TL;DR A product manager oversees the entire software product development cycle, from discovery to launch and beyond. Who is a product manager?

Research Software 105

Research Software Analytic Tools Feedback Software Product Research 105

Userpilot

JUNE 30, 2025

By sharing relevant content with them, you can guide them through the buying process, enhance product engagement , and effectively nurture the customer relationship. For example, a SaaS business could send a welcome email upon free trial sign-up, a nudge email for activation, a trial expiration reminder with an upgrade discount code, etc.

Feedback Software 52

Feedback Software Analytic Tools Data Visualization Onboarding KPIs 52

Userpilot

DECEMBER 3, 2021

Let’s go over how you can leverage the HEART framework to improve your SaaS product. Ex-UX researcher at Google, Kerry Rodden, developed the HEART framework to map product goals with appropriate metrics and improve the UX. The Google HEART framework aims to enhance the overall user experience of a software program.

Research Software 98

Research Software Analytic Tools Feedback Software Product Research 98

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Marketing 98

Userpilot

NOVEMBER 20, 2023

TL;DR Technical product managers work with engineering and development teams on the technical performance of software products. While product managers are more customer and business-centric, technical PMs focus on the technical development and implementation of solutions. In-app survey created in Userpilot.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

SEPTEMBER 10, 2024

Customer onboarding : Enhance the onboarding process using personalized experiences, checklists , and in-app guidance. User segmentation : Tailor product experiences to specific user groups by segmenting based on demographics, behavior, and feedback. Want to take product management to the next level?

Data Visualization 111

Data Visualization Analytic Tools Feedback Software Product Research 111

Userpilot

MARCH 16, 2023

If you want to create an onboarding experience optimized for speed, you might consider using no-code user onboarding tools. One downside is the risk of choosing the wrong tool. There are a number of tools on the market. Choosing the right solution is very important for you and your business. What is customer onboarding?

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience User Testing 98

Userpilot

JUNE 12, 2023

Make sure to gather feedback as you go and use what you learn to test and improve the experience. You’ll only want to consider the right tools for the job, of course. Userpilot is a product growth platform with fantastic features to help you create great onboarding experiences. Product managers are busy people.

Analytic Tools 97

Analytic Tools Feedback Software Onboarding KPIs User Testing 97

Userpilot

APRIL 25, 2022

A friction log is a document capturing the challenges and frustrations a customer might face using your SaaS. Product friction describes anything that causes your users difficulty. Function friction is primarily about users being blocked from reaching their product goals because of an error, poor UX, or other factors.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization User Testing 98

Userpilot

FEBRUARY 7, 2023

In-app communication is one of the most effective ways to engage with your users since it allows you to send contextual messages at the perfect moment. This also makes in-app messaging the ideal vehicle for guidance and upsells. What is in-app communication? What is the use of in-app messaging?

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

FEBRUARY 6, 2023

It begins with the first customer interaction and continues in-app past the activation point until the user becomes a brand advocate. On the other hand, the classic marketing funnel is more product-focused, while the sales funnel primarily aims to drive more conversions and not much else. An engagement funnel is customer-focused.

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience User Testing 98

Userpilot

MAY 29, 2023

In this article, we’ll show you what a customer engagement framework looks like, go over the five stages of customer engagement, and look at a few customer engagement strategies that you should use for your own SaaS products! Remember, the stickiest features on your product aren’t always the most visible.

Analytic Tools 96

Analytic Tools Feedback Software User Testing Customer Experience 96

Userpilot

FEBRUARY 15, 2023

Are you in the process of implementing in-app onboarding and looking for successful product tour examples for inspiration? We’ll cover what a product tour is, and how they fit into the onboarding process, then get straight into some examples, and finally explore the best product tour software tool for the job.

Feedback Software 98

Feedback Software Analytic Tools Onboarding KPIs User Testing 98

Userpilot

NOVEMBER 16, 2022

That means your product drives such powerful feelings of loyalty, your users will spread positive ‘word of mouth’ feedback throughout their networks (and ultimately boost adoption rates). And because trust is a critical factor in decision-making, it’s a more effective marketing tool than any amount of advertising.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

MARCH 29, 2023

In this article, we also look at different kinds of digital analytics data, how to implement a digital analytics strategy, and the best tools to help you do it! TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy. acquisition channels), product data (e.g., Are you in?

Data Visualization 98

Data Visualization Analytic Tools Embedded Analytics Feedback Software 98

Userpilot

FEBRUARY 21, 2022

If you’re a savvy SaaS owner, chances are you’ll have heard about interactive user guides. All product managers want to delight and engage their customers. When it comes to creating online user guides, you have two options: build the software in-house, or use a product walkthrough tool.

Feedback Software 98

Feedback Software User Testing Customer Experience Onboarding KPIs 98

Userpilot

FEBRUARY 28, 2023

If you’re wondering what different types of customer feedback are and how to collect them, you’re in the right place! In this article, we look at 13 different ways to collect feedback that product managers can leverage to gain a deep understanding of customer needs and make informed product decisions.

User Testing 98

User Testing Customer Feedback Feedback Software Product Research 98

Userpilot

JUNE 3, 2022

Giving users a great first impression is critically important, so defining an effective SaaS onboarding funnel has got to be a priority for any product manager. We’ll also make sure to look at the best tools for the job. You can also use in-app guidance to help convert users. What is a SaaS onboarding funnel?

Analytic Tools 98

Analytic Tools Onboarding KPIs Research Software Feedback Software 98

Userpilot

SEPTEMBER 5, 2024

Wondering if Fullstory autocapture is the right solution for your product analytics needs? Why you may need a Fullstory alternative: Limited user engagement and feedback modules. Not specifically tailored for B2B/SaaS. This article will help you find out! Uncover hidden user insights. Lack of in-depth segmentation.

Analytic Tools 103

Analytic Tools Data Visualization Feedback Software User Testing 103

Userpilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It identifies and stirs you towards the most important things you need to achieve sustainable product growth. The best SaaS growth frameworks follow the AAARRR funnel. Then, create a strategy, track key metrics , and iterate.

Analytic Tools 98

Analytic Tools Feedback Software Framework Data Visualization 98

Userpilot

OCTOBER 11, 2021

For SaaS businesses, customer retention is the easiest way to achieve growth. To achieve that, you need to first have an accurate idea about how your product is performing. Customer acquisition cost (CAC) in SaaS is the average cost spent to acquire a paying customer and is better utilized by using product analytics.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Analytic Tools Research Software 98

Intercom, Inc.

MARCH 29, 2022

We were joined by more than 2,500 customers, partners, and others who wanted to learn more about our product, goals, and the path ahead. Anna Griffin, CMO at Intercom: Hello and welcome to New at Intercom , our first virtual launch event designed to share new innovation and new possibilities with the Intercom platform.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Userpilot

JULY 24, 2024

So, how do you outline a product strategy framework that is the foundation of product-led growth ? TL;DR A product strategy is an overarching plan that defines product goals and how you’ll achieve them. Product strategies help you design and grow your products. Let’s get right to it. Book a demo now.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. Product knowledge covers your product’s benefits and limitations.

Enterprise 155

Enterprise User Testing Feedback Software Technical Advisors 155

Userpilot

FEBRUARY 9, 2023

Organize the tools, methods, facilities, and participants in line with your goals. In most cases, dedicated third-party tools are cheaper and quicker to deploy than those built in-house. Apart from product goals , ensure that your optimizations also drive business goals. What tools are you going to use?

Product Research 98

Product Research User Testing Feedback Software Analytic Tools 98

Userpilot

JUNE 28, 2023

Kommunicate drives sales-less product adoption through product experiments and tracking adoption rates with Userpilot. Platformly uses a progress bar and empty state CTAs to simplify the onboarding process for their complex product. Analyze user feedback to determine which features need more attention in your in-app flows.

Onboarding KPIs 97

Onboarding KPIs Feedback Software User Testing Analytic Tools 97

Userpilot

JUNE 22, 2023

Self-service content should be easily accessible through in-app resource centers and multimedia experiences in both models (e.g. You can apply both engagement models without writing a single line of code thanks to no-code solutions like Userpilot. User segmentation can help you identify high-touch and low-touch potential customers.

Customer Experience 96

Customer Experience Feedback Software Customer Feedback User Testing 96

Userpilot

JUNE 29, 2024

Wondering how to create a user journey map for your SaaS product? Read on to learn about: Importance of user journey maps for product teams. TL;DR A user journey map represents all the actions users complete inside the product to achieve their goals, from the moment they first log in until they become loyal users.

User Testing 111

User Testing Data Visualization Customer Experience Customer Feedback 111

Userpilot

SEPTEMBER 14, 2023

Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

JULY 22, 2023

Is this the right thing for you SaaS? Prioritize user adoption, set customer success goals, and collect feedback to keep retention rates high. Increasing product stickiness can keep users around long enough for account expansion to occur. What is a land and expand strategy? How do you get started? Source: Slack.

Feedback Software 96

Feedback Software User Testing Customer Experience Onboarding KPIs 96

Userpilot

JULY 17, 2024

Your team members must take ownership of the product they're working on. Assign SMART goals to them, use project management tools, and try not to micromanage them. Collect and use product data to inform future decisions. Pivot regularly to keep your product competitive. Book a demo to see it in action.

Data Visualization 104

Data Visualization Product Research User Testing Analytic Tools 104

Userpilot

NOVEMBER 8, 2022

As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model. Who are they?

User Testing 98

User Testing Feedback Software Product Research Strategy 98