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Key Mobile Strategies for Travel Apps During the Reopening Process

Alchemer Mobile

While travel looks like it will remain relatively unpopular in the first half of 2021 due to COVID concerns, travel brands are gearing up for a surge of travelers in the second half of the year. For the travel category, the data looked vastly different than any other industry. Personalization. Helpfulness.

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Digital Solutions Shape Consumer Behavior in Tourism

The Product Coalition

Digitalization has transformed the way people live, work, and travel. However, people find it hard to identify how tourists spend on travel and other leisure activities in a savvy-tech world. However, people find it hard to identify how tourists spend on travel and other leisure activities in a savvy-tech world.

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Product in Practice: Adopting the Discovery Habits is An Iterative Process

Product Talk

Kelsey Terry is the former Director of Product at Going , a B2C SaaS company that helps members save between 40–90% off airfare. I really just love focusing on keeping the customer at the forefront of building great, impactful solutions,” says Kelsey. From this feedback, Kelsey’s team quickly zeroed in on a potential solution.

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2021 App Retention Benchmarks

Alchemer Mobile

Recent marketplace fluctuations required brands to get creative in their app mobile engagement strategies. While companies took varied approaches to improving app retention, one theme is clear: Most mobile teams’ focus has shifted to retention over acquisition. App Retention in 2021. 30-day Retention. 90-day Retention.

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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

Value innovation – providing an innovative and disruptive solution to user problems at a lower cost to maximize the perceived value of the product. Developers/engineers – help to validate the technical viability of the UX strategy and implement it. ‘ When crafting the vision statement, get the whole team together.

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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m I’m ignoring deep tech and foundational AI research companies, for the sake of this conversation). There are over 9 million mobile apps. There are a billion websites.

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How to Choose the Right KPIs for Your Product

Roman Pichler

I am not a big fan of “standard” KPIs, for example, customer acquisition cost (CAC), churn, and number of active users for SaaS products. Say I want to offer a product that reduces the blood sugar levels of individuals who have type-2 diabetes and that generates £50k of revenue within the first 12 months of launching the app.