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A New Approach for Defining the Product Manager Role

BrainMates

Many organisations have no structured tools or frameworks for articulating the needs of the product management role and rely on informal conversations alone to set expectations. When considering more structured tools, the most commonly used are job descriptions. Also, consider the power imbalance. Tread thoughtfully.

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461: Customer use cases to guide product design – with Lilac Muller, PhD

Product Innovation Educators

I go out into the field with customers and see what solutions they’re using today and what problems they’re facing. It was a technological marvel. We sold it in the market place and started getting feedback. We have a clearly defined description for the engineering team that we supplement with white papers.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. Meet your target users and get feedback. What words do they use?

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6 Guiding Principles for Effective Product Discovery

Product Talk

We are teaching business leaders and change agents how to prototype their way to viable solutions. In this context, solutions aren’t product solutions, but rather internal programs and processes that effect change within the organization. I’m co-teaching a design course at Northwestern with my friend Jeff Merrell. Tweet This.

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Embedding a Customer Feedback Loop Into Your Product Delivery

Gainsight

Constant feedback is the lifeblood pumping into every successful product delivery. Product feedback loops are the ultimate tool for scanning a user’s experience, pinpointing product shortfalls, and boosting your product. Wondering how to anchor these feedback loops into your product? Why build customer feedback loops?

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Empire Selling’s Dan Swift on using social media to drive sales leads

Intercom, Inc.

In a time where buyer behavior has rendered cold calling nearly obsolete, successful sales prospecting begins with using tools like live chat and social media to build relationships. Make sure you’ve got that viable program or platform. People didn’t think of LinkedIn as a sales tool.

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Combining DevOps and Agile Transformations to Achieve Business Outcomes

Agile Velocity

They are key inputs for your business and technology discussions around WHAT to work on. They are measurable outcomes – goal posts – that provide feedback on HOW your initiatives are doing. It’s more than “Training, Titles, Ceremonies, and Tools.”. From organizational silos to legacy technology. The big WHY.