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These top of funnel KPIs are leading indicators of how many opportunities we can expect our SDRs to hand off to our AEs. As you can see in the chart above, we segment inbound leads by business type – small business, mid-market and enterprise – to ensure we’re delivering the right number of leads to each of our teams.
The report highlighted how support teams were adopting conversational support tools to meet rising customer expectations and a flood of inbound queries. We surveyed over 1,200 global support leaders across a range of sectors like tech, e-commerce, and finance. Last month, we published the second edition.
In practice companies struggle with settling for just one top KPI, and with good reason. North Star Metric, One Metric, top business KPI?—?are these are the familiar Key Performance Indicators (KPIs): Revenue, Net Income, Paying Customers, Active users, etc. sales, marketing, business dev, finance etc. Are they different?
So, is there inbound coming in? To answer your question about products specialization, in particular at Zuora, which is commerce billing and finance. Jason: For your customer success [34:27] _, what’s the number one goal or KPI for the company? What’s the uber KPI for the department? Are you supporting them?
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