Intercom, Inc.

OCTOBER 16, 2019

No matter the specifics of how your company adapts and grows, it’s crucial to be aware of how your pricing strategy relates to other aspects of your business. It’s all too easy to make the mistake of adopting a pricing model that is ill-suited to other aspects of your company, such as the go-to-market strategy or sales strategy.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Intercom, Inc.

OCTOBER 18, 2021

Popular metrics like churn rate and conversion rate inform product strategy and help various company stakeholders to understand a product’s value. Not all products are the same. Most people use analytics the way a drunk uses a lamppost, for support rather than illumination.”.

Data Visualization 269

Data Visualization Analytic Tools User Testing Research Software 269

The Product Coalition

MAY 11, 2022

To not try to please everyone, Ben and Blair advise “staying the course, given your strategy is sound”. Product Management is about solving customer problems.” To make sure your strategy is sound you need to continuously “figure out who you are building for”, Ben and Blair point out. strategy?—? How are we doing?

Enterprise 112

Enterprise User Testing Feedback Software Technical Advisors 112

ProductPlan

MARCH 5, 2021

In terms of day-to-day work, associate product managers do everything a product manager does, but on a smaller scale. In other words, you may not set the product strategy or own the product roadmap , but you will set priorities for your projects. Do you always start as an Associate Product Manager?

User Testing 132

User Testing Product Research Product Management Product Manager 132

ProductPlan

MARCH 5, 2021

In terms of day-to-day work, associate product managers do everything a product manager does, but on a smaller scale. In other words, you may not set the product strategy or own the product roadmap , but you will set priorities for your projects. Do you always start as an Associate Product Manager?

User Testing 98

User Testing Product Research Product Management Product Manager 98

The Product HQ

APRIL 20, 2024

That gives you the experience and expertise to get to the next level, where you start managing other product managers. Over time, potential product directors need to show an ability to lead the entire product team. On top of that, they need to show success in every product strategy they own.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Product Management University

FEBRUARY 25, 2020

Develop business requirements that are a true representation of your customers’ business goals and priorities from the top down before introducing product requirements. Use customer outcomes as the catalyst for product development and launch to keep everyone focused on value throughout the customer journey.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Sequent Learning

SEPTEMBER 4, 2019

Perhaps product people will write a better user story, or prioritize a backlog, or produce different roadmap; these are tactical activities. A transparent, top- down, targeted portfolio strategy that clearly allocates funds to product areas that are deemed critical to the business. They just move the ball around.

Customer Experience 63

Customer Experience Research Software Product Management Product Manager 63

Intercom, Inc.

MARCH 29, 2022

We were joined by more than 2,500 customers, partners, and others who wanted to learn more about our product, goals, and the path ahead. Des Traynor laid out the six unique beliefs that guide our vision, mission, and roadmap here at Intercom. Des Traynor, Co-founder and Chief Strategy Officer at Intercom: Thanks Karen.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118