Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

OCTOBER 25, 2022

Strategic product management focuses on those aspects of product development that are key to long-term product success. This includes inbound activities like defining product vision and product strategy, setting product goals, developing the product roadmap , or planning the product launch.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

The Product Coalition

JULY 6, 2022

Lean product management is an iterative, incremental development method that allows teams and businesses to build better products faster. It’s an actionable framework to achieve this product-market fit. Lean minimizes this risk by allowing customer feedback and data to drive product strategy.

Startups 123

Startups Feedback Software User Testing Product Research 123

Intercom, Inc.

NOVEMBER 7, 2019

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. How to creatively market a new category.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

OCTOBER 21, 2019

it’s much trickier in the world of products. The roles of Product Manager, Product Marketer and Product Owner (if they all exist in your company) will all vary depending on what senior management have seen before, what other roles exist, the types of product and the size (or maturity) of the company.

Outbound 60

Outbound Inbound Product Management Product Manager 60

Intercom, Inc.

JANUARY 31, 2019

We did the same thing with our product: we had a product roadmap, and we had an anti-product roadmap of things we’re not going to build. I’m curious how that went and how you were able to develop some consistency there, because marketing typically is we’re speaking to the masses. I’m weak here.”

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Pragmatic Marketing

NOVEMBER 9, 2009

The product owner addresses the agile development teams’ intense need for real-time input on user stories, user experience/user interface, and requirements. Wandering from the roadmap. Product management is outwardly focused. And technical product managers and product owners are usually terrible at it too.

Weak Development Team 70

Weak Development Team Agile Research Software Reporting Tools 70