The Product Coalition

NOVEMBER 27, 2023

A guide to vertical strategy implementation for SaaS startups: Tips included 1. Bowery Capital research found that vertical SaaS startups in the manufacturing, cannabis, transportation, and drones industries are expected to see continuing growth. Conducting market research is also essential.

Research Software 148

Research Software Feedback Software Reporting Tools User Testing 148

Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. The “ Jobs to be Done ” framework is a useful resource to help frame the context from their side of the fence. Again the goal here is to treat this stage of the process as primary market research.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Product Innovation Educators

NOVEMBER 12, 2018

The myth of innovation leads large companies like Lowe’s to believe they can’t behave like a startup. I started at Lowe’s running international marketing research and eventually worked my way into innovation. [4:56] I needed to prove out the theories I learned in academia as a behavioral economist.

Product Research 207

Product Research Startups Books Research Software 207

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 279

Agile Product Research User Testing Feedback Software 279

The Product Coalition

FEBRUARY 23, 2024

The stakes are exceptionally high for startups, where a misfit in the product team can have significant repercussions. Candidates are expected to engage with the question critically, asking clarifying questions, applying analytical frameworks, and building on their assumptions despite not being market experts on the topic at hand.

Analytic Tools 148

Analytic Tools Data Visualization Research Software Feedback Software 148

The Product Coalition

SEPTEMBER 15, 2019

For new product managers or in startups with newly formed product teams, the building roadmap is their first kick at having the influence of the company direction. You might be super excited to go away for 2–3 weeks, conduct market research and come back with a colourful looking roadmap. So what can you do?

Framework 73

Framework Product Research Product Management Product Manager 73

DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

User Testing 66

User Testing Research Software Market Research Product Research 66

Intercom, Inc.

OCTOBER 15, 2020

Our previous conversations with Bob have covered how to unpack customer motivations and the Jobs-To-Be-Done framework (of which he was one of the principal architects). While at the same time, the fact this is that every startup and every, almost every company struggles with sales in one way or another?” Bob: Right.

Research Software 265

Research Software Feedback Software User Testing Customer Experience 265

The Product Coalition

OCTOBER 2, 2024

Well, they need researchers to first find the right consumers, and the race to conduct consumer research quickly and effectively is always on the minds of company leaders. After graduating, he worked with organizations like GfK and Ipsos  — big names in consumer insights and market research.

User Testing 148

User Testing Data Visualization Customer Feedback Research Software 148

The Product Coalition

APRIL 7, 2021

Fireart engineers have vast expertise and domain knowledge in fintech, health tech, marketing and advertising, telecommunications, eCommerce and retail, and many other business sectors. Fireart ranks as the leader among Top Mobile App Development Companies for Startups on MobileAppDaily on a global scale. sk and Bia?ystok.

Research Software 143

Research Software Feedback Software Artificial Inteligence User Testing 143

The Product Coalition

JUNE 9, 2020

I was attending a very small startup event where Gregory Culpin presented the company and its market vision. This provided the opportunity to build and lead a very talented product team and create the product marketing function. I first heard of Elium , formerly known as Knowledge Plaza, in 2011. In March 2020, after 3.5

Research Software 90

Research Software Startups Product Research Customer Experience 90

The Product Coalition

MARCH 9, 2020

Recently we decided to enter this market in our own company( JoySpot ), so I started studying this market heavily to learn how can a Startup penetrate it and be competitive versus titans like Tinder. If you don’t have time to read the whole article, I recommend you to go straight to the tips for startups in the end.

Startups 84

Startups Marketing Reporting Tools Research Software 84

Arkenea

APRIL 10, 2025

According to Statista, the global IT outsourcing market is projected to exceed $591billion by 2025, reflecting a compound annual growth rate of 5.1percent. Businesses of all sizesfrom startups to Fortune500 companies recognize that external development teams can drive efficiency, innovation, and strategic focus.

Analytic Tools 52

Analytic Tools Research Software Reporting Tools Software Review 52

Product Innovation Educators

JUNE 24, 2024

Another critical aspect of Mary’s preparation was gaining a deep understanding of the product management process and the various methodologies and frameworks used in the field. For example, Mary had led a successful capital campaign to fund the construction of a new community center.

Product Management 249

Product Management Product Manager User Friction Product Research 249

The Product Coalition

JANUARY 24, 2018

That is what I´m calling “magical framework”. Expectations of the market are getting higher and your product needs to meet them. So, in this post I want to do the opposite: I won´t give you one more “magical framework”. The main challenge for a product manager or leader is to identify which situation requires each technique.

Framework 60

Framework User Testing Customer Feedback Customer Experience 60

The Product Coalition

FEBRUARY 2, 2023

One effective approach is to use a hypothesis-driven product validation framework to ensure that your efforts are focused on the most important questions at the right time. With this framework in hand, you’ll be well-equipped to develop successful and effective products that meet the needs of your customers and create value for your business.

User Testing 158

User Testing Feedback Software Product Research Research Software 158

The Product Coalition

OCTOBER 8, 2018

So the product management is the only one function that is offering business startups the significant advantages such as in setting up business objectives, targeting markets to deliver measurable products and services, and prioritizing the goals of startups. Still confused about the concept of product management?

Startups 60

Startups User Testing Customer Feedback Product Management 60

Userpilot

AUGUST 20, 2023

The build-measure-learn process is a fundamental part of the lean startup methodology introduced by Eric Ries in his book “The Lean Startup.” Read on to see how to apply this framework at every stage of your product development cycle and drive product growth. It’s central to the build-measure-learn framework.

User Testing 97

User Testing Feedback Software Product Research Research Software 97

The Product HQ

JUNE 1, 2024

Product managers who work at startups have their work cut out for them. Nowadays, sharpening your startup product manager skills has become more of a priority than they have ever been. Based on startup statistics shared by Embroker , around 90% of startups fail.

Startups 52

Startups Product Management Product Manager Research Software 52

Userpilot

AUGUST 12, 2024

There, he’ll share his framework to: Position your product. TL;DR Anthony Pierri is the co-founder of FletchPMM, a product marketing consultancy that specializes in improving B2B startup homepages. Anthony Pierri is the co-founder of FletchPMM and has a background in content and product marketing.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

The Product HQ

MAY 10, 2024

Startup Product managers are in charge of setting up the foundation for product management at a new company. That said, while startup product managers are in demand, many prospective professionals still have difficulty figuring out how to embark on this career path. percent for a corporation.

Startups 52

Startups Customer Experience User Testing Technical Review 52

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 156

Agile Product Research User Testing Product Management 156

Intercom, Inc.

MAY 17, 2018

Bob Moesta pioneered the Jobs-to-be-Done (JTBD) framework in the mid 90’s, alongside Harvard Business School Professor Clayton Christensen. In short, JTBD is a research process that helps uncover a customer’s motivation for buying your product – the “job” your product is“hired” to complete. Why does he want it?

User Testing 202

User Testing Customer Experience Reporting Tools Research Software 202

Intercom, Inc.

MAY 22, 2019

Meanwhile, I did a little bit of market research, and I found this problem wasn’t unique to New Relic or SaaS companies or really any size of business. We have frameworks and defaults that will help you navigate all of the pitfalls of survey fatigue. I started prototyping this for him. We’re not SurveyMonkey.

Feedback Software 199

Feedback Software User Testing Analytic Tools Research Software 199

DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

User Testing 40

User Testing Research Software Product Research Market Research 40

DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

User Testing 40

User Testing Research Software Product Research Market Research 40

Userpilot

MARCH 8, 2022

An iterative product framework for identifying and pursuing the right opportunities to create value. She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

AUGUST 18, 2024

He has worked with product managers from small startups to large enterprises and strongly believes that great product teams build great products. Perform market research and define your target audience A successful product strategy is built on a solid foundation of customer understanding. Who is Ant Murphy?

Data Visualization 105

Data Visualization Strategy User Testing Product Research 105

The Product Coalition

DECEMBER 21, 2020

It’s a framework to make quick, painless, and informed judgments about your idea so that you know whether it’s worth pursuing. Market research Every product design cycle should start with a robust research phase. Let’s dive right in! What is idea validation? Don’t worry if it doesn’t make total sense right off the bat.

User Testing 174

User Testing Product Research Research Software Feedback Software 174

Intercom, Inc.

DECEMBER 18, 2019

The conversation goes beyond the usual punditry and offers a valuable strategic framework that we use internally. But as we – and the likes of Stripe, Slack, and Google – have learned, sales can be the force multiplier that companies need to graduate from scrappy startup to profitable scale-up. Stand in the spotlight. Enter bots.

Research Software 30

Research Software User Testing Reporting Tools Customer Experience 30

Userpilot

AUGUST 29, 2023

Product teams advocate strongly for users: they’ll gather customer feedback, conduct market research, isolate a clear target market, and ensure new features are built to directly address user needs. In a small startup, a product manager might oversee everything. Champions a customer-centric approach.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

APRIL 6, 2023

Pick the right prioritization framework and make data-driven prioritization decisions to manage the roadmap. This eventually leads to product failure, and in the case of smaller startups – business failure. Finding the product-market fit. Let’s look at a few best practices. The tree consists of 3 main levels.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

The Product Coalition

MAY 15, 2019

The agile manifesto turned eighteen this year, the Scrum framework is even older?—?have a framework which promotes rapid feedback cycles and adaptation, they created what we know today as Scrum. The Scaled Agile Framework (SAFe) encourages this misconception of a strategic Product Manager role and a tactical Product Owner role.

Product Management 92

Product Management Product Manager User Testing Product Research 92

Userpilot

JULY 24, 2024

Here’s a breakdown of your core responsibilities: Product Strategy Development : Assist in crafting and executing product strategies aligned with company goals and market needs. Market Research and Analysis : Conduct thorough market research to identify opportunities, customer needs, and competitor activities.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

JANUARY 31, 2022

Run continuous market research, discovery, and/or user research to better understand how to solve problems. A product manager in a startup will not have the same challenges as one in a scale-up or even one going through digital transformation in a large enterprise company. Different Approaches, Same Job.

Research Software 98

Research Software Analytic Tools Feedback Software Product Research 98

Userpilot

AUGUST 23, 2023

Value chain analysis matters most to startups who don’t have much initial data to work with. Monitor product usage to identify primary and secondary activities Looking at product usage is a crucial part of building a value chain framework, as it will show you how customers are currently using your software.

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98

The Product HQ

JUNE 1, 2024

It also helps to know about frameworks like Kanban. The following duties, tasks, and responsibilities are what a typical software product manager job description includes. You need to understand all the relevant product processes, methodologies, functions, and concepts involved for starters.

Reporting Tools 98

Reporting Tools Research Software Feedback Software Analytic Tools 98