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The Essential Product Marketing Framework for SaaS Business Growth

Userpilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. However, selecting a framework or creating one from scratch can be very confusing.

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The Value Assessment Framework (Part 3)

The Product Coalition

The value assessment framework allows you to identify gaps in any of the value layers — definition, delivery, and perception. I knew it not because I looked at our behavioral tracking (we couldn’t have one, as our systems were installed on-prem and disconnected from the internet). Some even need to be left untouched.

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F.E².A.R.?—?A Product Framework from Concept to Delivery: Part 1

The Product Coalition

A Product Framework from Concept to Delivery: Part 1 Why “FE²AR” As a technology executive, I have seen my share of successful and not-as-successful products. The best products fail nowadays due to a lack of consideration of Ecosystems, an example that I will walk through in Part 2 of this article. Markets need solutions.

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The Only Leading Metric to Measure Product-Market Fit and How to Use It

The Product Coalition

Product-market fit (PMF) is a tricky thing for startups. It’s that sweet spot where the needs of your target market perfectly align with what your product is offering, and if you’re a product manager at an early startup, it’s your job to help your product find that fit. And you can always feel product/market fit when it is happening.

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Growth Marketing vs Demand Generation: What Are the Differences?

Userpilot

The age-old question: growth marketing vs demand generation, which one should you focus on? Both are useful tools for optimizing your marketing strategy, helping you boost product growth and lead generation. Since the two marketing tactics are innately different, their effectiveness is measured using separate metrics.

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Product Management System Basics

ProductPlan

What is a Product Management System? What mechanism will we use to review and weigh priorities on what to build? But the questions here should give you at least the basic outlines of developing a product management system that works for you. So, what do we mean by a product management system? Market surveys.

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Building Your Customer Engagement Framework: All You Need to Know

Userpilot

Having a customer engagement framework in place will make it easier to organize your customer engagement efforts and track their results. A customer engagement model or framework makes organizing and deploying various customer engagement strategies easier along the customer journey. What is a customer engagement framework?