B2B Marketing Funnel: What is It and How to Build One?
Userpilot
OCTOBER 6, 2023
TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase. Your job here is to provide content that positions your product as the best fit, so it stands out (e.g. Consideration stage (MoFu). Userpilot ’s blog.
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