article thumbnail

B2B Marketing Funnel: What is It and How to Build One?

Userpilot

TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase. Your job here is to provide content that positions your product as the best fit, so it stands out (e.g. Consideration stage (MoFu). Userpilot ’s blog.

B2B 95
article thumbnail

Customer Success Blog Posts and Webinars You Can’t Live Without

Gainsight

Before you say, “ thank u, next ” to 2018, check out Gainsight’s top blog posts, webinars, and resources of 2018. Retention is inextricably linked to the amount of effort you put into delivering positive outcomes and experiences to your customers. Top 5 Customer Success Webinars of 2018. The same goes for titles!”.

Webinar 71
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Example of Strategic Initiatives: What They Are, How To Develop and Execute Them?

Userpilot

Using tooltips and running webinars to guide customers can help you drive feature discovery. You can develop and execute strategic initiatives with the OKR framework. Defensive Initiatives Defensive initiatives aim to protect a company’s current market position and maintain its existing competitive advantages.

article thumbnail

10 Interactive Software Walkthroughs With Examples

Userpilot

Increase customer retention : A positive onboarding experience sets the tone for long-term customer retention —users who understand how to use your product effectively are more likely to stick around. Demio Demio is a webinar hosting service that supports live, automated, and on-demand webinars. Hosting a webinar on Demio.

article thumbnail

SaaS UX Design: 18 Best Practices

Userpilot

Communicate your product’s value with clear instructions and use webinars to improve customer engagement. Build user trust with social proof Building user trust with social proof is a great way to reassure users that others have had positive experiences while using your SaaS product.

article thumbnail

Customer Advocacy: How to Turn Loyal Customers Into Advocates and Drive Product Growth

Userpilot

Then, prompt those loyal customers to share their positive experiences with their network and attract new customers for you. Get new advocates onboard with positive incentives, such as physical rewards or VIP experiences. Customer service is essential for nurturing positive customer relationships. Boosts brand awareness.

article thumbnail

When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” But Butzow and Boduch posited that the PM and PO functions can rarely be performed by the same person effectively. And we’re not alone. In case you missed it, a full replay is available here.