Framework Product launches Reference Strategy 
Userpilot
NOVEMBER 21, 2022
What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?
Intercom, Inc.
FEBRUARY 6, 2019
As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.
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Userpilot
NOVEMBER 8, 2022
Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.
Userpilot
DECEMBER 11, 2022
Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.
Product Management University
JANUARY 5, 2023
In this post, we’ll look at what the 5 Ws and 1 H are, how they relate to product management, and share examples of these questions in the product management world. Often referred to as the “reporter’s questions,” the 5 Ws and 1 H are: who, what, when, where, why, and how. Examples of the 5 Ws and 1 H in Product Management.
Mixpanel
JULY 22, 2020
Below, I’m sharing a framework that I’ve leveraged to set goals and effectively institute them across an organization. Let’s start by thinking about where goals fit into the big picture: a goal tells you if you’re successfully executing your strategy. And strategy is just a plan to achieve your company’s mission. Why set goals.
Userpilot
OCTOBER 25, 2022
In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?
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