Intercom, Inc.

SEPTEMBER 2, 2021

Some product marketing managers focus on the pre-launch strategy, others on the go-to-market strategy and marketing campaigns for nearly finished products, At Intercom, however, our approach is what we call full-stack product marketing. When I joined six years ago, we were very much a product-led company.

Product Marketing 212

Product Marketing Marketing Research Software Customer Experience 212

Userpilot

AUGUST 31, 2024

In product management , a product launch timeline serves as a roadmap to ensure a well-structured and successful product release. So in this article, let’s review a product launch checklist to help you prepare a solid campaign that gets traction and sows the seeds for consistent growth.

Product launches 52

Product launches Feedback Software Analytic Tools Research Software 52

The Product Coalition

NOVEMBER 6, 2019

Product Roadmaps are some of the most important product tools. Learn how to create your product roadmap in 2019, including 5 templates you can get inspiration from. Roadmapping is one of the unsung heroes in the product arena. Perfect your roadmapping skills by learning from the examples below!

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Roadmap Data Visualization Technical Review User Testing 76

The Product Coalition

JUNE 24, 2020

Photo by airfocus on Unsplash While the product owner role is explicitly defined and included in Scrum, that does not mean it cannot exist following other agile frameworks, just that it is easiest to define when aligned to Scrum. the post-it note.

Research Software 148

Research Software Analytic Tools Product Research Product Manager 148

Centercode

JUNE 11, 2025

‍ Let’s revisit the Lisa scenario from our storytelling framework to see how the same customer insight can be presented to different teams. Product Managers: Highlight Patterns And User Frustration Product teams want to understand the customer journey and how issues affect adoption. Schedule a demo to talk with an expert.

User Testing 52

User Testing Customer Feedback Data Visualization Feedback Software 52

The Product Coalition

JULY 3, 2018

A solid Product Roadmap will help you efficiently and systematically achieve the necessary steps to a successful Product Launch. If you had to use 1 word to sum up what PMs do, most PMs I know would likely pick “Product Roadmap”. Okay that’s technically 2, but you get the drift.)

Roadmap 60

Roadmap Feedback Software Data Visualization B2C 60

Product Management University

JANUARY 5, 2023

The 5 Ws and 1 H represent a clever technique for developing a holistic story about a particular subject and can be especially useful for product managers. This technique can not only help product managers develop detailed product roadmaps but also help them create thorough customer personas, set up relevant KPIs, and more.

Product Manager 130

Product Manager Product Management Customer Experience Customer Feedback 130

The Basics of Product Management

JULY 17, 2020

Choosing the right product strategy framework is very important for every product manager. Remember, choosing the right product strategy will go a long way in making sure that the entire product life cycle proceeds flawlessly. The product manager is the one who takes the decision on which framework to use.

Framework 52

Framework Product Strategy Strategy Customer Satisfaction 52

Userpilot

OCTOBER 25, 2022

They tell the product management team what they need to achieve. Market research, differentiation, and positioning are necessary to prepare for the product launch. Product managers need to plan the timing, how to measure launch success , and how to make sure their first-time user experience is satisfying.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

AUGUST 29, 2023

The product management process starts with building an understanding of your users and the market, defining a vision and strategy , generating and prioritizing ideas that could solve user problems, articulating them in a clear roadmap, launching an MVP, and then gathering feedback to evolve it over time.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

The Product Coalition

DECEMBER 20, 2018

Roadmapping is one of the unsung heroes in the product arena. While the initial brainstorming and launch are celebrated as proof of the genius’ of individual PMs, charting your course should also be considered one of the genuinely epic moments. That said, a Product Roadmap is a good tool to actually anticipate mistakes.

Roadmap 64

Roadmap Data Visualization User Testing Technical Review 64

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. What is product-market fit (PMF)?

User Testing 59

User Testing Product Research Feedback Software Framework 59

Userpilot

JUNE 25, 2023

Whether you’re a seasoned product management pro or just starting out on this thrilling journey, we’re pretty sure you’ll discover a book or two that will help you boost your product management game. TL;DR Continuous Discovery Habits is a guide for Teresa Torres’ discovery framework. 5, Goodreads 4.13/5

Books 98

Books Analytic Tools Data Visualization Product Research 98

Gainsight

AUGUST 6, 2021

How involved is your Customer Success team in product launches? And when this is harnessed, it can empower Product teams to make better decisions that ultimately lead to more successful launches. Here are a few ways to maximize collaboration between CS and Product teams. Chances are they could be doing more.

Customer Feedback 52

Customer Feedback Product launches User Friction Onboarding KPIs 52

UX Planet

JANUARY 4, 2024

As I reflect on my unique professional journey, I find myself at a juncture where the roles of Design Strategist and Product Manager converge, unveiling the potential for a powerful synergy. When I later transitioned into a Product Manager role, this customer-centric approach became invaluable.

Strategy 98

Strategy User Friction Product Manager Product Management 98

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. Use the SMART goal-setting framework to set and track targets from ideation to product launch.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

ProductPlan

DECEMBER 11, 2019

With your support, we dove into the most result-driven strategies, popular frameworks, and groundbreaking leaders who changed the product management landscape. In 2019, most product managers are using metrics to make decisions. Sure, product managers need numbers to report up the chain to track progress around goals.

Technical Review 84

Technical Review Systems Review Software Review Onboarding KPIs 84

The Product Coalition

FEBRUARY 24, 2021

Today’s rapidly evolving tech landscape favors short feedback loops and requires roadmap flexibility to pivot and solve customers’ most pressing problems as they arise. As a result, the best product managers thrive on their ability to move quickly, minimizing time to market for feature releases.

Research Software 115

Research Software Feedback Software Technical Review Software Review 115

The Product Coalition

FEBRUARY 5, 2021

Over 12 weeks, she got hands-on experience in a variety of programming languages and frameworks including JavaScript , React , and a little bit of Ruby on Rails. Finally, the product manager at the digital gift card company notified her of an open position for Product Owner at that company and urged her to apply.

Technical Advisors 153

Technical Advisors Reporting Tools Product Manager Product Management 153

Arkenea

APRIL 10, 2025

Definition and Core Components Outsourced software product development refers to the practice of delegating all or part of the software development lifecycle to an external partner. This can include: Product strategy: Roadmap definition, market research, feature prioritization.

Analytic Tools 52

Analytic Tools Research Software Reporting Tools Software Review 52

Mixpanel

JULY 22, 2020

One of the most impactful things a product leader can do to help their team succeed is to point everyone in the same direction—to channel all of the team’s energy, focus, and resources towards an aligned outcome. Below, I’m sharing a framework that I’ve leveraged to set goals and effectively institute them across an organization.

User Testing 52

User Testing Product Research Framework Testing 52

Userpilot

AUGUST 21, 2023

Prospective product managers need to be incredibly passionate about furthering their careers, impacting the company, and honing technical skills to ensure they don’t burn out when the going gets tough. A successful product launch is always the goal but fluctuations in team performance ensure that occasional failures will occur.

User Testing 98

User Testing Research Software Feedback Software Product Research 98

Userpilot

APRIL 6, 2023

Use opportunity solutions trees to align the problems you try to solve with product goals. Pick the right prioritization framework and make data-driven prioritization decisions to manage the roadmap. Longer development cycles Developing unwanted features delays the product launch or the update release.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 116

Technical Advisors Product Research User Testing Analytic Tools 116

ProductPlan

AUGUST 10, 2023

A clear product vision Every business and product needs a vision to guide everything that follows, from strategy to staffing to roadmaps. Taking a bifurcated approach to product development and innovation is more vital than ever. The product vision defines where the business wants the product to be.

Reporting Tools 98

Reporting Tools Feedback Software Product Research User Testing 98

ProductPlan

DECEMBER 21, 2020

But unless your company offers paid services along with its line of products, how is this different from “regular” growth? And what does it mean for the product leaders steering the ship and plotting out roadmaps ? To evaluate whether or not to shift to product-led growth, Bush recommends using the four-step MOAT Framework.

User Testing 105

User Testing Research Software Customer Experience Product Research 105

The Product Coalition

OCTOBER 5, 2020

But we didn’t have the framework for new contributions yet. You don’t have many shots at successful hard launches, so you’d better be prepared for that. Don’t do a hard launch unless you know your product resonates with your audience, which means a good activation and retention rate.

Feedback Software 139

Feedback Software User Testing Customer Experience Customer Feedback 139

Userpilot

AUGUST 1, 2024

In this article, we explore the key steps product managers follow to create a successful product marketing strategy, including some successful real-world examples. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. The SMART goal-setting framework.

Research Software 105

Research Software Product Marketing Analytic Tools Product Research 105

Userpilot

SEPTEMBER 29, 2023

You can do that with innovations like 'fake door tests' Once you know you've got something valuable, you need to test your concept and plan your roadmap so you and your team have a clear strategic plan. Step four is building a minimum viable product. You can easily capture a list of interested users ready for launch.

User Testing 105

User Testing Feedback Software Research Software Product Research 105

Userpilot

OCTOBER 21, 2022

The product management role is very complex. Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. 16 Product Management Best Practices. Product manager responsibilities and goals.

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

The Product HQ

JUNE 1, 2024

After all, product managers have different duties and tasks depending on their organization and industry. That said, product managers have the same responsibilities. They work with typical product management software and also manage the product roadmap as well as the product team.

Reporting Tools 98

Reporting Tools Research Software Feedback Software Analytic Tools 98

ProductPlan

MAY 7, 2019

Roadmaps. / Product Marketing. Why Most Outcome-Based Roadmaps Fail (and How to Keep Yours From Doing the Same). An outcome-based roadmap sounds like a good idea. Instead of a long list of context-free features and enhancements the roadmap… Read → How to Choose the Right Feature Prioritization Framework.

Customer Experience 98

Customer Experience User Testing Weak Development Team Roadmap 98

Userpilot

JANUARY 14, 2024

TL;DR A product manager leads the product management team and is responsible for overseeing all stages of the product development process. Typically, product managers are responsible for market and user research, product discovery , feature prioritization , and roadmapping. The value vs. effort framework.

Data Visualization 105

Data Visualization Analytic Tools Research Software Feedback Software 105

ProductPlan

MAY 16, 2019

In business and in product, it’s easy to be discouraged by a failed product launch. Don’t be afraid to sleep around (with different frameworks). Jen Dante, Head of Product for Payroll at Square. Product managers today have a plethora of frameworks and tools at their disposal. Don’t be a “mini CEO.”

Customer Experience 97

Customer Experience Data Visualization Customer Feedback Framework 97

ProductPlan

APRIL 23, 2019

Roadmaps. / How Product Managers can Leverage All-Hands Meetings to Foster Alignment. How Product Managers can Leverage All-Hands Meetings to Foster Alignment. Why Most Outcome-Based Roadmaps Fail (and How to Keep Yours From Doing the Same). An outcome-based roadmap sounds like a good idea. Agile Roadmap.

Feedback Software 83

Feedback Software Research Software Product Manager Product Management 83

Product Bookshelf

FEBRUARY 13, 2017

Although the title makes is sound like a book for beginners, Product Management for Dummies has a lot to offer product managers at any level. Product management as a topic is vast. The breadth of knowledge you need to be an effective product manager is very complex.

Product Manager 81

Product Manager Product Management Management Management 81

ProductPlan

MAY 21, 2019

Product Marketing. You can’t count on anyone being knowledgeable about your particular product’s features, limitations, customers or roadmap. Sync up on roadmaps. Before your two CEOs shook hands on this deal, both companies had existing plans for their products and technologies. ROADMAP TEMPLATES Product Roadmap.

User Friction 77

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