Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Our go-to-market teams have grown immensely, meaning more specialists and larger cross-collaborative teams for each launch.

Product launches 170

Product launches User Friction User Testing Messaging 170

Userpilot

MAY 16, 2022

In this article, we’re going to break down what product-led onboarding is and how product teams can implement it effectively to drive customer success. Ready to transform new users into lifelong customers? Don’t let your quest to turn users into lifelong customers fall at the first hurdle!

User Testing 94

User Testing Customer Feedback Customer Experience Feedback Software 94

Product Talk

SEPTEMBER 7, 2022

Their goals are to learn about user intent through user input and implicit signals and use the knowledge they gain to tailor the search experience and help the user move down the funnel. Sören describes trivago as a mature product that found product/market fit 15 years ago with its hotel metasearch.

Product Research 199

Product Research User Testing Customer Experience Research Software 199

Gainsight

APRIL 23, 2019

We asked our Pulse 2019 speakers for the best advice they’ve ever received and we’re sharing it with you so you can take your product and career to the next level. These tips are just a taste of the product experience best practices that will be shared at Pulse 2019. Tip #1: Build a self-sufficient team.

User Testing 49

User Testing Customer Experience Product Research Research Software 49

The Product HQ

APRIL 20, 2024

Now, prospective product managers are looking for ways to enter into this niche and meet the demand from potential recruiters. How to Become SaaS Product Manager? This guide shares key advice, tips, and strategies to help you become a SaaS product manager. Let’s dive right in.

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

The Product Coalition

MARCH 11, 2021

Gousto’s approach to solving customer problems to create massive business value has radically changed in the last two years. We’ve expanded our principles to reflect Brian Balfour’s better-defined “New Age Growth”, and adopted Product Thinking to unlock huge A/B tested conversion, retention and AOV uplifts.

Product Research 134

Product Research User Testing Customer Experience Data Visualization 134

PMLesson's Ace the PM Interview

FEBRUARY 7, 2022

Talk to Users & Customers ?? Become Deeply Familiar With the Product ?? Customers are the lifeblood of your business. At the end of the day, customers are your rock. They influence everything you'll create and ship as a successful product manager. What makes their product(s) different?

User Testing 52

User Testing Onboarding KPIs User Friction Weak Development Team 52

Userpilot

MAY 17, 2022

Product improvement is adding changes to a product to get new customers, retain active users , and recapture lost customers. SaaS businesses can leverage product improvements to meet customer needs, outperform competitors, improve customer experience, increase profits , and create customer loyalty.

Feedback Software 93

Feedback Software User Testing Product Research Customer Feedback 93

Userpilot

AUGUST 30, 2023

It’s 2023, and customers have options. This makes it more important than ever to create products people actually want to use. The expert speakers at Product Drive 2023 will answer these and many more questions. The event is for anyone responsible for driving growth for their product. But how do you do that?

Customer Experience 99

Customer Experience User Testing Customer Feedback Research Software 99

Userpilot

JULY 22, 2023

TL;DR Land and expand strategies can help you increase LTV, boost retention rates , lower churn rates , and build stronger customer relationships. You need a clear target market, proper positioning, product-market fit, and the right sales process for a land and expand strategy to work. upselling vs cross-selling).

Feedback Software 74

Feedback Software User Testing Strategy Onboarding KPIs 74

The Product Coalition

MARCH 7, 2023

The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product. instead of “How often do you look at the leaderboard?”

User Testing 120

User Testing Customer Feedback Customer Experience Data Visualization 120

Userpilot

MARCH 22, 2022

That’s why we spoke with Alex Levich, Product Management Lead at Google, to find out her unique method to running product experiments to grow products. Plus, we’ve added a few of our favorite tips for SaaS tools at the end. You can watch the full interview here , or read this article for a summary of the key points.

Onboarding KPIs 88

Onboarding KPIs Customer Experience Product Research User Testing 88

Product Talk

MARCH 3, 2021

Customer journey maps, story mapping, impact mapping—there are lots of ways to externalize your thinking. Principle 1: Encourage Teams to Discover Opportunities through Continuous Customer Touch Points. Discovering opportunities through continuous customer touch points is one of the guiding principles of continuous discovery.

Product Research 163

Product Research User Testing User Friction Research Software 163

Userpilot

SEPTEMBER 4, 2023

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations. Instead, it is about capturing new demand and reconstructing market boundaries.

Analytic Tools 65

Analytic Tools Data Visualization Feedback Software User Testing 65

Userpilot

OCTOBER 25, 2022

In general, strategic product management focuses on the key decisions that need to be made to ensure long-term product success. Strategic Product Management Activities and Tips. Goals are important aspects of the product strategy. They tell the product management team what they need to achieve.

Product Research 89

Product Research User Testing Customer Feedback Research Software 89

Userpilot

AUGUST 3, 2022

Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your product marketing goals? It aligns every message with your customer’s needs.

Research Software 95

Research Software Feedback Software Messaging Reporting Tools 95

Userpilot

SEPTEMBER 4, 2023

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations. Instead, it is about capturing new demand and reconstructing market boundaries.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

Userpilot

JANUARY 25, 2021

You can get an accurate picture of your ideal user just by asking three questions: Who are they? What is their main pain point in achieving this goal? These questions have a lot to do with Tony Ulwick’s Jobs-To-Be-Done-Framework. In a nutshell: You are building a product that your users need to do a specific job.

Analytic Tools 55

Analytic Tools Research Software User Testing Customer Experience 55

People-First Product Leadership

DECEMBER 20, 2023

Product Vision puts a company’s Vision and Mission into action The Product Vision ensures the Roadmap reflects the priorities which matter the most to the company’s customers and to the company. The Vision is brought to life in the Now / Next / Later roadmap, which is supported by Product Goals.

Vision 52

Vision Roadmap Onboarding KPIs Customer Experience 52

Userpilot

MAY 19, 2021

Setting these goals help you map out your marketing funnel. You will need to serve each prospect differently depending on where they are on their journey to becoming a customer: Step 3. The main problem here is that marketers try to be *everywhere*. SaaS marketing SEO Keyword Research. Find your Channel. Wanna join?

Research Software 119

Research Software B2B User Testing Customer Experience 119

Usersnap

JANUARY 18, 2024

These leaders understand that a streamlined NPS tool distills vast customer sentiment into actionable data, guiding strategic decisions. By leveraging precise questions, they unlock insights into consumer loyalty, driving product refinement and fostering market edge. Why is NPS only one question?

Data Visualization 52

Data Visualization Product Research Customer Feedback User Testing 52

ProductPlan

MAY 21, 2019

Product Marketing. Short of going public, the goal of many companies is being acquired by a deep-pocketed, larger company with a complementary set of products. Continuing to exist as a separate product because it has a distinctive brand or market, or it simply makes more sense to maintain as a standalone offering.

User Friction 67

User Friction Research Software User Testing Customer Experience 67

Userpilot

MAY 14, 2021

Growing numbers of SaaS companies are adding an onboarding survey to their customer sign-up flows. Those that do often gain insights into the needs of their customers, which ultimately translate into an improved product experience for users, higher activation and greater retention. Organize and file customer data.

Onboarding KPIs 52

Onboarding KPIs Feedback Software Product Research Data Visualization 52

Userpilot

SEPTEMBER 23, 2021

So we’ve summarized all of our key learnings about new user onboarding in one place so you don’t have to re-invent the wheel. Onboarding is the process of educating your customers so that they get the most out of your product. This is when you know the exact steps a user needs to take in order to activate.

Analytic Tools 86

Analytic Tools Onboarding KPIs Customer Experience User Testing 86

Userpilot

FEBRUARY 25, 2021

That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. In this SaaS marketing playbook, we have compiled the hottest trends in growth marketing as told by real people on the field. SaaS Marketing Playbook Table of Contents. Why educational and inspiring?

Research Software 66

Research Software User Testing Outbound Marketing 66

Userpilot

OCTOBER 15, 2020

But Product Adoption Roadmap (or Product Adoption Strategy ) and you get people scratching their heads. So – first of all: Analyze your ideal user persona(s): their role, demographic characteristics, company type and size, industry, main pain point, use case etc. Segment your users accordingly.

Onboarding KPIs 74

Onboarding KPIs Strategy Customer Experience User Testing 74

Userpilot

OCTOBER 21, 2020

Increasing New User Activation. …and how to achieve them, using an OKR framework with specific UI patterns and examples. Pushing more users down their user journey. We’ve had only one case in our history of a customer moving to another tool. Conclusion: people churn because of poor product adoption.

Analytic Tools 57

Analytic Tools Onboarding KPIs Data Visualization Feedback Software 57