Product Management University
FEBRUARY 16, 2017
There’s a universal product management framework that takes product management, product marketing and sales enablement down to the lowest common denominator. If you’re in product marketing , the answers to these questions are the foundation of your market materials, sales tools, campaign messages, sales training, etc.
The Secret PM Handbook
OCTOBER 9, 2018
So, how do we turn being co-opted by sales into big wins for the company’s products over time? To start with, let’s go into the situation with a framework for future success. There are parts we might not be as good at, if we don’t have a selling background and sales training, of course.).
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Product Innovation Educators
JANUARY 10, 2022
Two colleagues and I built a framework that translated our intuition into steps for building world-changing products systematically. Logistics: How does the solution get to customers (support, sales, training customers, professional services)? That burning question started Radical Product Thinking. 22:13] Prioritization.
Intercom, Inc.
NOVEMBER 20, 2018
Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. What words do they use?
The Product Coalition
FEBRUARY 26, 2022
Frameworks can’t save you I believe one technique we’ve evolved to escape this tyranny of distractions and a lack of autonomy was to add credibility to the product management role through self-improvement, with a big focus on strategy and management concepts. The better and more logical the framework sounds, the more people will trust you.
Mind the Product
AUGUST 20, 2018
Increased sales training, promotion, and product improvements are some of the actions to be considered. If your business plan is for sales of new product A to replace legacy product B, the S&OP forecast will give you early indication if that is indeed happening. Cannibalization effects, intended or unintended.
Userpilot
APRIL 14, 2023
Once you have your SaaS onboarding goals narrowed down, you can use a goal-setting framework — such as the OKR framework — to establish actionable milestones that your onboarding program needs to hit. Are you trying to increase user activation, reduce churn rates, or drive secondary feature adoption?
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