The Product Coalition
JUNE 13, 2021
Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. In the effort to bring the company’s vision into reality, the details matter, often more than the innovation and completeness of the vision itself.
Pragmatic Marketing
JULY 16, 2018
The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. But I can give you some guidelines that generalize the areas of accountability. The product marketing role is focused on current products and next products.
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Pragmatic Marketing
JULY 16, 2018
The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. But I can give you some guidelines that generalize the areas of accountability. The product marketing role is focused on current products and next products.
The Product Coalition
DECEMBER 11, 2023
This is especially true with product strategy, which is still an artifact that most CEOs haven’t seen a great one in action before. Marty created a guideline that resonates exactly with what I see: constant prioritization is needed when there is a lack of strategy. You are an inspiration for a better product world.
Sachin Rekhi
FEBRUARY 16, 2020
I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables. Vision: Vision Narrative. Vision: Product Walkthrough.
The Product Coalition
JULY 2, 2022
At the more practical level, Marty mentioned that first-line managers should spend 80% of their time coaching and staffing, while product leaders at higher levels should do it about 20% of the time and spend the rest on strategy and vision. The product leaders I work with often define it as one of the goals of working with me.
Roman Pichler
APRIL 5, 2022
For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. What’s the meeting about? Which outcome do you want to achieve?
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