Mind the Product

MARCH 12, 2020

Product ops’ Primary Responsibilities: Engineering, design, product team communication / announcements / reinforcing process, policies, and practices. Maintaining templates, guidelines, how-to references and resources. The product ops person should have access to these and be able to direct people to the latest versions).

Product Research 187

Product Research User Testing Weak Development Team Customer Experience 187

PMLesson's Ace the PM Interview

MAY 12, 2020

In preparation for applying to Product Marketing Manager roles, the standard application suite applies: a resume, cover letter, and maybe some additional materials like references or transcripts. I’m a self-proclaimed PMM nerd who loves delving into the craft and I’m personally passionate about coaching others.

Product Marketing 52

Product Marketing User Testing Marketing Research Software 52

Product Management University

JUNE 11, 2020

Here are three that the product manager (or product marketing) candidate can ask the hiring managers. Approach your next product manager job interview (or product marketing) with these two rules of thumb and three go-to questions. The Playbook: 2 Guidelines to Set the Tone for the Interview.

Product Management 130

Product Management Product Manager Certifications Management 130

The Product Coalition

JULY 25, 2021

Setting Clear Expectations Once you are ready, here are a few guidelines for the feedback conversation itself. Note that in many cases, this would be the beginning of a number of conversations that you will have with them on this topic, and the same guidelines apply for follow-up conversations as well.

Weak Development Team 156

Weak Development Team Product Management Product Manager Outbound 156

Product Talk

SEPTEMBER 7, 2022

Sören describes trivago as a mature product that found product/market fit 15 years ago with its hotel metasearch. Sören says since this has been the focus, they’ve optimized the product a lot, iterated on all aspects of it, and run countless A/B tests. “We Users don’t usually express their needs directly. Tweet This.

Product Research 202

Product Research User Testing Customer Experience Research Software 202

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. What’s the meeting about? Which outcome do you want to achieve?

Weak Development Team 267

Weak Development Team Product Management Product Manager User Testing 267

Userpilot

FEBRUARY 25, 2024

More users are adopting micro-SaaS products for the specialized value and low cost that they offer. Companies are going beyond product marketing and investing in content marketing to deliver value to users. These resources can showcase how to use your product to its full extent and range of applications.

Analytic Tools 105

Analytic Tools Data Visualization User Testing Reporting Tools 105

The Product Coalition

FEBRUARY 4, 2024

Assessment Guidelines A good assessment requires that you are extremely honest with yourself. Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on February 1, 2024.

Framework 123

Framework Reporting Tools Definition B2C 123

The Product Coalition

DECEMBER 10, 2023

Here are some guidelines on how to overcome the inconvenience and do it right. Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on November 9, 2023.

ChatGPT 120

ChatGPT Leadership Customer Experience Finance 120

The Product Coalition

NOVEMBER 15, 2020

Fortunately for us product leaders, this is not the case. Unfortunately, many product leaders haven’t thought this through and feel more bounded by the CEO’s guidelines than they should be. The CEOs usually see this as a straightforward implementation of their general guidelines, and many CPOs don’t challenge that.

Leadership 89

Leadership Definition Strategy Roadmap 89

The Product Coalition

DECEMBER 11, 2023

This is especially true with product strategy, which is still an artifact that most CEOs haven’t seen a great one in action before. Marty created a guideline that resonates exactly with what I see: constant prioritization is needed when there is a lack of strategy. You are an inspiration for a better product world.

Workshop 78

Workshop Customer Feedback Leadership User Testing 78

The Product Coalition

DECEMBER 19, 2021

Here are a few guidelines to navigate these questions: Senior is generally better than junior, as long as they are willing to do the work since it is challenging and time-consuming to train junior product managers in a startup’s hectic environment. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Product Management 164

Product Management Product Manager User Testing Weak Development Team 164

Pragmatic Marketing

JULY 16, 2018

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. But I can give you some guidelines that generalize the areas of accountability. The product marketing role is focused on current products and next products.

Product Marketing 14

Product Marketing Marketing Product Management Product Manager 14

The Product Coalition

NOVEMBER 23, 2021

You can set goals that are related to company or business objectives , more on that below, but as a general guideline, you should treat the goals you set for your product managers as means to give them guidance and direction, not measure their performance or even the product’s.

Product Management 145

Product Management Product Manager Data Visualization Management 145

The Product Coalition

FEBRUARY 28, 2021

Tie It to Results, Not Resources With my marketing budget, it was hard for me to make a decision since I couldn’t tie the investment I would be making to clear and coherent results. This should also be your guideline when you are asking for anything?—?it My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Definition 159

Definition Events Marketing Books 159

The Product Coalition

JUNE 13, 2021

whether you are a startup on its way to product-market fit or already in the growth stage. At the end of this part, make sure you have clear decisions and guidelines and not simply a generic description of the world. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an Make sure your paper works.

Vision 104

Vision Product Strategy Strategy User Friction 104

The Product Coalition

JANUARY 16, 2022

This quality translates to many different features and serves as a guideline for many nuances in the product as well as marketing materials. Another example is a security product I worked on that had to be as plug-and-play as possible?—?a My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Roadmap 151

Roadmap Data Visualization Customer Experience User Testing 151

The Product Coalition

SEPTEMBER 11, 2022

In the product world, when we create customer profiles and solve for them, it might not cover the needs of each and every customer, but it would help us cover most of the world with a few clear guidelines. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an But it’s a great starting point.

Customer Experience 112

Customer Experience Definition User Testing Engineering 112

The Product Coalition

OCTOBER 2, 2022

Here are some guidelines for how to run the meeting itself and get to the outcome you want. My free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on September 29, 2022.

User Testing 120

User Testing Customer Experience Enterprise Strategy 120

Pragmatic Marketing

JUNE 26, 2018

Managing product teams without clear guidelines or a comprehensive framework is like herding cats. Product teams are made up of people with very different roles. And product managers, developers, designers and marketers all tend to speak their own languages, make up their own acronyms, and have their own opinions and agendas.

Customer Experience 70

Customer Experience Framework Reference Technology 70

The Product Coalition

APRIL 3, 2019

It’s best to do this with a group of people who are very familiar and invested in your marketing. Use the following considerations to create intentional guidelines for your brand voice: Length and Wordiness Think about the pace and style of a conversation with two very different people.

Product launches 60

Product launches Branding Entertainment Education 60

Intercom, Inc.

DECEMBER 21, 2021

It outlines how we think about and foster a culture of innovation here at Intercom, highlighting the importance of understanding different levels of innovation and how critical a role product-market fit plays in deciding what features and products are the right thing to prioritize. My favorite?

Customer Communications 196

Customer Communications User Testing Research Software Technical Review 196

Pragmatic Marketing

JUNE 26, 2018

When I think about managing product teams without clear guidelines or a comprehensive framework is like herding cats. Product teams are made up of people with very different roles. Pragmatic Marketing created a proven framework with 37 essential product management and product marketing activities, shown below.

Telecommunications 70

Telecommunications Customer Experience Framework Technology 70

ProductPlan

MAY 4, 2020

Set up guidelines, tech, and communication expectations with your team. The sooner your team aligns around the guidelines and expectations of your remote work , the better. With time and practice, I became better at noticing those feelings creeping up and found ways to engage myself and my energy elsewhere. You will too.

Software Review 77

Software Review Technical Review Books Messaging 77

The Product Coalition

AUGUST 2, 2020

Here are some guidelines for how to run the meeting itself. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an Once you know what is the outcome you want to get out of your meeting, it’s time to make it happen. That’s how the magic works. There’s a lot of work and thought behind it, but it’s yours to make.

User Testing 78

User Testing Customer Experience Enterprise Books 78

The Product Coalition

DECEMBER 2, 2020

Do you have product-market fit? Do customers come back to the product day after day (or week after week) to leverage your product to solve this problem (what’s your retention rate? You need to achieve product/market fit first! Can you clearly identify the problem you are solving?

User Testing 97

User Testing Product Research Testing Onboarding KPIs 97

Userpilot

JANUARY 14, 2023

A successful customer education program can be woven into your product marketing efforts. Consider some examples: Guide new users with an onboarding checklist to adopt the product or service. Onboarding checklists are a great way to drive customer adoption by ensuring new users discover important product features early on.

Customer Experience 98

Customer Experience Feedback Software Education Customer Feedback 98

The Product Coalition

OCTOBER 28, 2019

There’s no VP of Product or anyone else with more product management experience in the company. We didn’t have any documentation, processes, or guidelines to refer to. Finally, make sure to focus on the highest value product initiatives. In my case, I report directly to the CEO.

Startups 74

Startups User Testing Product Management Product Manager 74

Sachin Rekhi

JANUARY 22, 2016

One aspect of startups that the ecosystem is getting better at is designing our startups for learning from our customers to find product/market fit. The most popular agile methodology, Scrum , provides specific guidelines for facilitating such learning, though they are typically not rigorously followed.

Weak Development Team 60

Weak Development Team Development Startups User Testing 60

Product Culture

NOVEMBER 2, 2014

ProductHub was created in just a few weeks this summer by a tiny team of passionate product people. Hally is a smart, energetic product marketer, currently contributing her talents to the resurgence of Aberdeen. She is our chief editor and author of our launch piece on content marketing. Hally Pinaud. All are welcome.

Blog 45

Blog Startups Engineering Article 45

Mind the Product

APRIL 3, 2018

Project support resources and overall project spending will gradually increase as major unknowns are de-risked and the project progresses toward product/market fit and is eventually ready to scale. As long as the team is on track, core teams are empowered and funded to execute projects between the gates.

User Testing 139

User Testing Research Software Product Research Government 139

BrainMates

MAY 28, 2019

Product Strategy and Lifecycle Management : how to monitor and increase the return on investment after launch, including: Product performance : to monitor leading indicators to ensure the business gets benefits from the customer experience with the product. The 10 steps we followed to embed the Product Management framework.

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

Userpilot

AUGUST 16, 2022

However, this approach involves fewer guidelines that might have helped you define goals concisely. The short-term tasks can include executing the various aspects of a product-led growth campaign to boost sales and improve the brand reputation. Move Quick – Create a timeline for completing every milestone.

Feedback Software 98

Feedback Software Research Software Framework User Testing 98

The Product Coalition

NOVEMBER 8, 2020

If you follow these guidelines, you will see that technical debt is no longer something that no one wants to discuss, and handling it doesn’t have to cause so much frustration on both sides. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an both for you and for engineering. Who Owns the Technical Debt?

Customer Experience 69

Customer Experience Engineering User Testing Definition 69

Dear Strategy

FEBRUARY 3, 2020

Directly or indirectly, those are usually an offshoot of manufacturers’ MAP policies – with the idea being that any advertised discount can effectively bring the advertised price below the MAP guidelines. Are you interested in strategy workshops for your product, marketing, or business managers? Dear Strategy: Episode 104.

Advertising 52

Advertising Branding Government Reference 52

Userpilot

JANUARY 16, 2024

Semrush is a good example: they follow SEO guidelines but still make their pages user-friendly. Not testing your MVPs An MVP (minimum viable product) is a basic version of your product that you can use to test your assumptions and get user feedback. Responsive design example from Dropbox. Source: Dribbble.

User Testing 105

User Testing Feedback Software Research Software Product Research 105

Sachin Rekhi

JANUARY 26, 2020

For example, if the product team has an OKR to launch a feature this quarter, you'll want to ensure the product marketing team also has an OKR to support its launch. Consistent Scoring Guideline. The specific scoring guidelines don't matter as much as ensuring consistency throughout your organization.

Customer Experience 205

Customer Experience User Testing Customer Feedback Weak Development Team 205