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Product Strategy 101: It’s About Depth, Not (Just) Vision

The Product Coalition

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. This should be your first step into product strategy. Since product strategy is so hard, many companies simply skip it. in detail?—?which

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10 Tips for Effective Product Management Meetings

Roman Pichler

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

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Insight From Marty Cagan’s Coach the Coaches Workshop (Part 2)

The Product Coalition

Strategy and Focus It almost doesn’t matter what drove a company to work with me originally, at some point we get to strategy. Strategy is so hard to craft and too often overlooked. This is especially true with product strategy, which is still an artifact that most CEOs haven’t seen a great one in action before.

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How To Be Strategic Even if You Can’t Set the Tone

The Product Coalition

Fortunately for us product leaders, this is not the case. Unfortunately, many product leaders haven’t thought this through and feel more bounded by the CEO’s guidelines than they should be. Switching your point of view on strategy can go a long way in helping you become more strategic , so here is a quick guide.

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Hiring Your First Product Manager

The Product Coalition

Eventually, he managed the entire product from the execution standpoint, while I focused on the strategy and long-term planning. Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time. Most companies hire a product manager (and other positions) too late.

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The Right Way to Ask for Additional Resources

The Product Coalition

Tie It to Results, Not Resources With my marketing budget, it was hard for me to make a decision since I couldn’t tie the investment I would be making to clear and coherent results. This should also be your guideline when you are asking for anything?—?it My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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Building a Multi-Dimensional Roadmap

The Product Coalition

This quality translates to many different features and serves as a guideline for many nuances in the product as well as marketing materials. Another example is a security product I worked on that had to be as plug-and-play as possible?—?a My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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