bpma ProductHub

NOVEMBER 4, 2016

Here in Boston, the Boston Product Management Association is on a mission to continue this tradition by organizing mentorships programs specialized for Product Managers and Product Marketing professionals. Mentor – Mentee Guidelines. Take a look at the guidelines we have set up for you.

Reference 272

Reference Naming Books Development 272

The Product Coalition

MARCH 3, 2024

It’s a great opportunity to mention a number of core guidelines that you can agree on and will help everyone align. Another example would be to discuss and agree on general guidelines for new initiatives that would come further down the road. We are currently researching a certain area that could become a major pivot for the company.

Research Software 111

Research Software Leadership Government Definition 111

Product Management University

NOVEMBER 2, 2021

Here’s the problem with most positioning presentations that come from corporate marketing. We all want salespeople to willingly use positioning that comes from corporate and/or product marketing so that our value message is delivered with high impact and consistency. Prospects have already seen this on our website.

Positioning 130

Positioning Presentation Workshop Differentiation 130

Product Management University

MARCH 20, 2023

The voice of customer structure is your company’s guidelines or rules for managing, regulating and coordinating the vast number of conversations that may be taking place in parallel with any one customer. One or more product teams are engaging users for feedback on new products/features. What is Voice of Customer Structure?

Customer Experience 130

Customer Experience User Testing Customer Feedback Technical Review 130

Mind the Product

MARCH 12, 2020

Product ops’ Primary Responsibilities: Engineering, design, product team communication / announcements / reinforcing process, policies, and practices. Maintaining templates, guidelines, how-to references and resources. The product ops person should have access to these and be able to direct people to the latest versions).

Product Research 188

Product Research User Testing Weak Development Team Customer Experience 188

Sachin Rekhi

JANUARY 26, 2020

Annual OKRs are too infrequent as you'll want to update them more frequently based on what you are learning from customers and the market. For example, if the product team has an OKR to launch a feature this quarter, you'll want to ensure the product marketing team also has an OKR to support its launch. Personal OKRs.

Customer Experience 205

Customer Experience User Testing Customer Feedback Weak Development Team 205

Product Management University

JUNE 11, 2020

Here are three that the product manager (or product marketing) candidate can ask the hiring managers. Approach your next product manager job interview (or product marketing) with these two rules of thumb and three go-to questions. The Playbook: 2 Guidelines to Set the Tone for the Interview.

Product Management 130

Product Management Product Manager Certifications Management 130

Userpilot

FEBRUARY 25, 2024

Predictive analytics are driving business decisions such as product and marketing strategy. No-code tools are making complex tasks simple, such as building in-app product tours. More users are adopting micro-SaaS products for the specialized value and low cost that they offer. Here are the top trends to watch out for.

Analytic Tools 98

Analytic Tools Data Visualization User Testing Reporting Tools 98

The Product Coalition

FEBRUARY 4, 2024

If you are in B2B, the profile is most likely a market segment (company sizes, industries, etc.). Assessment Guidelines A good assessment requires that you are extremely honest with yourself. Try including marketing, sales, customer success, and the CEO in the discussion. If you are in B2C it’s usually different personas.

Framework 123

Framework Reporting Tools Definition B2C 123

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Weak Development Team 267

Weak Development Team Product Management Product Manager User Testing 267

Userpilot

MAY 27, 2024

Then, you need to identify market opportunities, correlate them with business goals, and ideate possible solutions. To leverage product thinking in product development , you can: Conduct user research to understand their needs, through feedback surveys , interviews, and social listening. Identify opportunities.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

Userpilot

JANUARY 16, 2024

Semrush is a good example: they follow SEO guidelines but still make their pages user-friendly. Not testing your MVPs An MVP (minimum viable product) is a basic version of your product that you can use to test your assumptions and get user feedback. Responsive design example from Dropbox. Source: Dribbble.

User Testing 91

User Testing Feedback Software Research Software Product Research 91

Product Management University

MAY 21, 2018

Here are some guidelines that will help you create customer success stories before they happen. Gather your entire team of product managers into a single room. Since all of your products target the same markets and customers, there’s only one view of the customer you need – their view. Start with the end in mind.

B2B 124

B2B Naming Messaging Article 124

BrainMates

MAY 28, 2019

SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. After hearing Rich Mironov talk about the slippery slope of sales-led companies , they decided to learn about Product Management. Facilitating a market-driven way of thinking. Where do you start?

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

Pragmatic Marketing

JULY 16, 2018

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. But I can give you some guidelines that generalize the areas of accountability. The product marketing role is focused on current products and next products.

Product Marketing 14

Product Marketing Marketing Product Management Product Manager 14

The Product Coalition

DECEMBER 10, 2023

Here are some guidelines on how to overcome the inconvenience and do it right. Are we targeting the same ICP for new revenue or are we actually developing a new market segment? It’s getting the right things done , and a major part of it is creating alignment between multiple stakeholders so that they can get the things done.

ChatGPT 120

ChatGPT Leadership Customer Experience Finance 120

The Product Coalition

JULY 2, 2022

Of course, if you are the single product person in a 20 people company, and you serve both as the head of product and as the only product IC, this guideline is less relevant. The product leaders I work with often define it as one of the goals of working with me. The first was that ‘empowered teams’ is a spectrum.

Workshop 115

Workshop Customer Feedback Technical Review Product Research 115

The Product Coalition

JULY 25, 2021

Setting Clear Expectations Once you are ready, here are a few guidelines for the feedback conversation itself. Note that in many cases, this would be the beginning of a number of conversations that you will have with them on this topic, and the same guidelines apply for follow-up conversations as well.

Weak Development Team 156

Weak Development Team Product Management Product Manager Outbound 156

The Product Coalition

MAY 28, 2022

I stuck to the guideline that says no more than 3–5 goals and chose them carefully. Following the strict guidelines I learned in my MBA, I always looked to dig deep into the unknowns of the business. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an And one year? But even if it doesn’t, choose one.

Framework 137

Framework User Testing Dashboard Customer Experience 137

Product Talk

SEPTEMBER 7, 2022

Sören describes trivago as a mature product that found product/market fit 15 years ago with its hotel metasearch. Sören says since this has been the focus, they’ve optimized the product a lot, iterated on all aspects of it, and run countless A/B tests. “We Users don’t usually express their needs directly. Tweet This.

Product Research 199

Product Research User Testing Customer Experience Research Software 199

The Product Coalition

DECEMBER 11, 2023

This is especially true with product strategy, which is still an artifact that most CEOs haven’t seen a great one in action before. Marty created a guideline that resonates exactly with what I see: constant prioritization is needed when there is a lack of strategy. You are an inspiration for a better product world.

Workshop 78

Workshop Customer Feedback Leadership User Testing 78

The Product Coalition

DECEMBER 11, 2023

You want them to be calculated risks on one hand, but significant on the other, and various guidelines apply to different cases. There is risk in focusing on a single use case and there is risk in building a one-size-fits-all product or feature. Here are three things that you can do to master this. You Do Care More Than You Think N. ,

User Testing 114

User Testing Feedback Software Construction Customer Feedback 114

The Product Coalition

DECEMBER 19, 2021

They cannot (and should not) let go of defining and designing their product themselves so early. Developing the product has a significant impact on the company’s strategy, and founders must live the market and their customer’s needs in order to define the company’s strategy. With that in mind, go get the best people you can.

Product Management 164

Product Management Product Manager User Testing Weak Development Team 164

The Product Coalition

OCTOBER 12, 2020

In our world, this would have been considered a great product strategy. As you are reading this, replace Ford’s car with your own product. Are you following these guidelines, or are you making avoidable mistakes? Marketing needs to know exactly who the target audience is and what value proposition to talk about.

Product Strategy 114

Product Strategy Strategy User Testing Product Research 114

The Product Coalition

NOVEMBER 23, 2021

Backed by a rich business background, he took over the sales and marketing departments and started to put them on an operational pace that created stability and transparency. took over the product department as well, but here he tackled a challenge he wasn’t prepared for. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Product Management 145

Product Management Product Manager Data Visualization Management 145

Userpilot

AUGUST 22, 2023

Clear guidelines enclosed in the tracking plan drive data democratization by fostering independent data analysis, and collaboration between teams. A tracking plan benefits teams and stakeholders from across the organization, like, product teams , marketing teams , or UX designers.

Data Visualization 82

Data Visualization Analytic Tools Feedback Software Reporting Tools 82

The Product Coalition

NOVEMBER 15, 2020

Fortunately for us product leaders, this is not the case. Unfortunately, many product leaders haven’t thought this through and feel more bounded by the CEO’s guidelines than they should be. Customers in the specific market segment we are operating in are unhappy with the products our competitors offer.

Leadership 89

Leadership Definition Roadmap Strategy 89

The Product Coalition

FEBRUARY 28, 2021

an from Pexels My marketing manager recently asked me to define our marketing budget for 2021 so that she can plan accordingly. Tie It to Results, Not Resources With my marketing budget, it was hard for me to make a decision since I couldn’t tie the investment I would be making to clear and coherent results. Photo by Vlad Che?an

Definition 159

Definition Events Marketing Books 159

Sachin Rekhi

FEBRUARY 16, 2020

While certainly not a product category most of us operate it, it showcases the kind of inspirational feeling a successful product walkthrough leaves your audience with. Strategy: Product/Market Fit Hypotheses. A compelling strategy delineates exactly how your product will dominate its market.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

The Product Coalition

JUNE 13, 2021

The real goal can include small churn rates, market penetration goals (for example, at least X% of the ARR needs to come from a new market segment), new logos vs. expansion, and so on. What you are choosing to do: for product strategy, this means defining? My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Vision 104

Vision Product Strategy Strategy User Friction 104

The Product Coalition

MARCH 21, 2021

You want them to be calculated risks on one hand, but significant on the other, and various guidelines apply to different cases. There is risk in focusing on a single use case and there is risk in building a one-size-fits-all product or feature. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

User Testing 135

User Testing Feedback Software Construction Customer Feedback 135

Dear Strategy

APRIL 22, 2019

NOTE: This is the fourth installment in a special 5-part series on Understanding the Target Market for Your Product or Business. Dear Strategy: “How can I use customer personas to help me better understand the target market for my product?”. . In Part 4 of this series, we explore the following question: . .

Strategy 40

Strategy Marketing Naming Workshop 40

Intercom, Inc.

JANUARY 20, 2022

And principles, by definition, are guidelines. I think that, because of the way we’ve evolved the company – we’re growing fast, adding people, the principles are quite strong and people like them a lot –, it led to people assuming they were rules versus guidelines, and people didn’t want to skip steps in the process.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Pragmatic Marketing

JUNE 26, 2018

Managing product teams without clear guidelines or a comprehensive framework is like herding cats. Product teams are made up of people with very different roles. And product managers, developers, designers and marketers all tend to speak their own languages, make up their own acronyms, and have their own opinions and agendas.

Customer Experience 70

Customer Experience Framework Reference Technology 70

The Product Coalition

OCTOBER 26, 2021

As product leaders, we are entirely dependent on others to be able to deliver results. Here are a few guidelines to help you re-establish trust when you feel you are in a constant uphill battle. Photo by Steven Lelham on Unsplash “I am in a new product lead role and I am stopping a launch because there is no strategy.

Leadership 153

Leadership Messaging Customer Experience Travel 153

The Product Coalition

JANUARY 16, 2022

Naturally, this means that it needs to address aspects that are not necessarily within your direct control as the manager of the product department. For example, you gain nothing from having a new product if the company can’t sell it to the market, so your roadmap must address also the sellability of the product.

Roadmap 151

Roadmap Data Visualization Customer Experience User Testing 151

The Product Coalition

JANUARY 12, 2020

How to Make Fewer Errors During Your Trial-And-Error Journey Reaching product-market fit requires a lot of trial-and-error, but it takes so much more to succeed. I learned to think and speak in a new language that included things like market forces, differentiation, competitive advantage, barriers to entry, segmentation, and focus.

User Testing 78

User Testing Product Research Customer Experience Travel 78