The Product Coalition

DECEMBER 11, 2023

In part two of this summary, I am moving to talk about strategy and leadership insights. Today I will focus more on leadership and strategy. Strategy and Focus It almost doesn’t matter what drove a company to work with me originally, at some point we get to strategy. Strategy is so hard to craft and too often overlooked.

Workshop 78

Workshop Customer Feedback Leadership User Testing 78

The Product Coalition

NOVEMBER 15, 2020

When the CEO sets the strategy, what is your role as a product leader? How can you be strategic when the strategy is set by someone else? When we were working on building their strategic roadmap, he asked me a great question: “why do I need to start with the strategy, and specifically when presenting to management?

Leadership 89

Leadership Definition Roadmap Strategy 89

Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. This article will dive into how each department should own its own customer retention strategy – and how it should all fit together! TL;DR- 13 Customer Retention Strategies.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

The Product Coalition

DECEMBER 19, 2021

Eventually, he managed the entire product from the execution standpoint, while I focused on the strategy and long-term planning. Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time. Should you hire a senior product manager? Who Should You Hire?

Product Management 162

Product Management Product Manager User Testing Weak Development Team 162

The Product Coalition

OCTOBER 2, 2022

Here are some guidelines for how to run the meeting itself and get to the outcome you want. I want to make it super clear that although you have a specific outcome in mind, in most cases the best strategy is to start with listening, and not with stating your desired outcome right at the beginning of the meeting.

User Testing 119

User Testing Customer Experience Enterprise Strategy 119

Pragmatic Marketing

JULY 16, 2018

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. But I can give you some guidelines that generalize the areas of accountability. The product marketing role is focused on current products and next products.

Product Marketing 14

Product Marketing Marketing Product Management Product Manager 14

Intercom, Inc.

DECEMBER 21, 2021

The Ultimate Customer Support Tech Stack for 2022 outlines the strategy and tools that support teams can implement next year to future-proof their customer support tech stacks. Here’s to thriving, not just surviving! Anna Murphy , Editor. Our key takeaways from Forrester research. My favorite?

Customer Communications 196

Customer Communications User Testing Research Software Technical Review 196

Userpilot

JANUARY 14, 2023

It also highlights successful customer education programs to guide your customer education strategy. A successful customer education program can be woven into your product marketing efforts. Consider some examples: Guide new users with an onboarding checklist to adopt the product or service.

Customer Experience 98

Customer Experience Feedback Software Education Customer Feedback 98

The Product Coalition

FEBRUARY 28, 2021

Tie It to Results, Not Resources With my marketing budget, it was hard for me to make a decision since I couldn’t tie the investment I would be making to clear and coherent results. This should also be your guideline when you are asking for anything?—?it My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Definition 157

Definition Events Marketing Books 157

The Product Coalition

JANUARY 16, 2022

This quality translates to many different features and serves as a guideline for many nuances in the product as well as marketing materials. Another example is a security product I worked on that had to be as plug-and-play as possible?—?a My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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Roadmap Data Visualization Customer Experience User Testing 150

The Product Coalition

SEPTEMBER 11, 2022

In the product world, when we create customer profiles and solve for them, it might not cover the needs of each and every customer, but it would help us cover most of the world with a few clear guidelines. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an But it’s a great starting point.

Customer Experience 111

Customer Experience Definition User Testing Engineering 111

Dear Strategy

FEBRUARY 3, 2020

On this episode of Dear Strategy, we analyze a story about trying to use a coupon at a retail store, only to find out that certain brands have been excluded. But the real question is – is it a good strategy? This allows them to maintain higher margins, which can then be reinvested into creating better products.

Advertising 52

Advertising Branding Government Reference 52

ProductPlan

MAY 4, 2020

Set up guidelines, tech, and communication expectations with your team. The sooner your team aligns around the guidelines and expectations of your remote work , the better. Strategy doesn’t instinctually come with the territory. You will too. I felt much more equipped and in control.

Technical Review 77

Technical Review Software Review Books Messaging 77

The Product Coalition

AUGUST 2, 2020

Here are some guidelines for how to run the meeting itself. I want to make it super clear that although you have a specific outcome in mind, in most cases the best strategy is to start with listening, and not with stating your desired outcome right at the beginning of the meeting. That’s how the magic works.

User Testing 78

User Testing Customer Experience Enterprise Books 78

Mind the Product

APRIL 3, 2018

However, properly applied, the core team approach frees functional managers up to focus on building departmental excellence – people development, tool development, functional process development, and functional strategies. The role is much more than that of a functional liaison or coordinator. Core Team Formation and Project Duration.

User Testing 139

User Testing Research Software Product Research Government 139

Usersnap

JUNE 30, 2022

But how do you choose between all of the business strategies out there? What is the best tactic to use in today’s fast-paced market? Product-led growth (PLG) is a model that is user-centric and user-focused. Customer acquisition, expansion, conversion, and retention are product-driven instead of sales-driven.

Feedback Software 52

Feedback Software Research Software Analytic Tools User Testing 52

BrainMates

MAY 28, 2019

The Implement phase to build the designed solution and takes it to market. Product Strategy and Lifecycle Management : how to monitor and increase the return on investment after launch, including: Product performance : to monitor leading indicators to ensure the business gets benefits from the customer experience with the product.

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

The Product Coalition

DECEMBER 2, 2020

Do you have product-market fit? Do customers come back to the product day after day (or week after week) to leverage your product to solve this problem (what’s your retention rate? You need to achieve product/market fit first! Strategy and understanding of your product is key.

User Testing 97

User Testing Product Research Testing Onboarding KPIs 97

The Product Coalition

OCTOBER 28, 2019

There’s no VP of Product or anyone else with more product management experience in the company. We didn’t have any documentation, processes, or guidelines to refer to. Finally, make sure to focus on the highest value product initiatives. In my case, I report directly to the CEO.

Startups 73

Startups User Testing Product Management Product Manager 73

Userpilot

AUGUST 16, 2022

Its systematic approach enables you to make productive use of your time and resources as well as focus your strategies in the right place. However, this approach involves fewer guidelines that might have helped you define goals concisely. Ideate new onboarding strategies. SMART goals. One Word Goal-Setting. Golden Circle.

Feedback Software 98

Feedback Software Research Software Framework User Testing 98

The Product Coalition

OCTOBER 12, 2020

In our world, this would have been considered a great product strategy. As you are reading this, replace Ford’s car with your own product. Are you following these guidelines, or are you making avoidable mistakes? What people usually call strategy is in many cases just a general direction.

Product Strategy 114

Product Strategy Strategy User Testing Product Research 114

Product Culture

NOVEMBER 2, 2014

Hally is a smart, energetic product marketer, currently contributing her talents to the resurgence of Aberdeen. She is our chief editor and author of our launch piece on content marketing. Vanessa is a savvy and technical senior product manager, currently driving product strategy forward at Kendall Square startup Leaf.

Blog 45

Blog Startups Engineering Article 45

Usersnap

MARCH 19, 2019

In this article you will find out why incorporating the voice of customers to your strategies can bring your business success. Many software and internet companies with great product ideas and rocket high initial growth rates have failed to achieve product/market fit. But that does not guarantee customer buy-in.

User Testing 76

User Testing Feedback Software Data Visualization Research Software 76

Userpilot

JANUARY 16, 2024

Book a demo and see how Userpilot can help you deploy in-app messages, self-serve support, and other strategies to improve user satisfaction. Not performing user research on your target audience User research forms the foundation for building effective products. This is a trap you have to avoid consciously. Source: Dribbble.

User Testing 105

User Testing Feedback Software Research Software Product Research 105

The Product Coalition

NOVEMBER 8, 2020

If you follow these guidelines, you will see that technical debt is no longer something that no one wants to discuss, and handling it doesn’t have to cause so much frustration on both sides. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an both for you and for engineering. Who Owns the Technical Debt?

Customer Experience 69

Customer Experience Engineering User Testing Definition 69

The Product HQ

JUNE 1, 2024

Ability to Develop Product Roadmaps Managing multiple teams can be nerve-wracking. You have to use a product roadmap to plan the product strategy and guide a product’s development, release, and expansion. However, pre-production takes a long time without precise technical specifications.

User Testing 52

User Testing Product Research Product Management Product Manager 52

Product Management University

MARCH 20, 2023

The voice of customer structure is your company’s guidelines or rules for managing, regulating and coordinating the vast number of conversations that may be taking place in parallel with any one customer. Sales is working an opportunity for add-on products/services. BDRs are executing a marketing/lead generation campaign.

Customer Experience 130

Customer Experience User Testing Customer Feedback Technical Review 130

Sachin Rekhi

FEBRUARY 16, 2020

I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables. Strategy: Product/Market Fit Hypotheses.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Userpilot

DECEMBER 6, 2022

Can marketing resource management help streamline your product marketing processes and workflows? The marketing department is one of the most crucial in any company. Some ways it does this include: Centralize marketing materials and digital assets. Customer relationship management vs. marketing resource management.

Analytic Tools 98

Analytic Tools Feedback Software Reporting Tools Customer Experience 98

Intercom, Inc.

JANUARY 20, 2022

There was actually a desire for more top-down leadership – at Intercom, we kind of operate with a very autonomous model of teams and groups of teams, but they were looking for a bit more direction from some leaders like myself and yourself on high-level strategy. And principles, by definition, are guidelines. Principles are not rules.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Dear Strategy

APRIL 22, 2019

NOTE: This is the fourth installment in a special 5-part series on Understanding the Target Market for Your Product or Business. Dear Strategy: “How can I use customer personas to help me better understand the target market for my product?”. . Dear Strategy: Episode 084. ###. Listen to the podcast episode.

Strategy 40

Strategy Marketing Naming Workshop 40

The Product Coalition

JUNE 28, 2020

You have a strategy, you are just unable to make progress with it. The alternative is not having a solid product strategy, and that’s a debt much harder to close. Becoming the Gatekeeper of the Strategy Strategic product leadership is a continuous effort. When you understand what’s going on, reiterate the strategy.

User Testing 78

User Testing Customer Experience Leadership Product Research 78

Usersnap

JANUARY 18, 2024

This question effectively captures a full customer base’s overall sentiment towards a company, helping businesses identify their strongest advocates and areas needing enhancement, thereby playing a pivotal role in shaping customer experience strategies and fostering business success.

Data Visualization 52

Data Visualization Product Research Customer Feedback User Testing 52

Product Management University

MAY 21, 2018

In B2B, the ultimate customer success stories demonstrate the measurable impact your products have at all levels of the organization – the users, the department heads and the C-suite. Here are some guidelines that will help you create customer success stories before they happen. Brining the Customer Success Stories to Life.

B2B 124

B2B Naming Messaging Article 124

The Product Coalition

JANUARY 1, 2020

In the end, everything will allude to product-market fit, team chemistry, inability to pivot & time to market. Generic advice and guidelines don’t help beyond a point. The product needs to plug into an ecosystem and has to be offered with other products. There is no product-market fit.

User Testing 79

User Testing Startups User Friction Customer Feedback 79

The Product Coalition

OCTOBER 26, 2021

Here are a few guidelines to help you re-establish trust when you feel you are in a constant uphill battle. Photo by Steven Lelham on Unsplash “I am in a new product lead role and I am stopping a launch because there is no strategy. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Leadership 152

Leadership Messaging Customer Experience Travel 152

The Product Coalition

MAY 9, 2021

As a guideline, your timeline shouldn’t be too specific and you should understand why this is the number and this is the timeline. the product leader?—?to My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an You can say that especially in times of many unknowns, this guidance is more important than ever.

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Agile Roadmap Feedback Software User Testing 132