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What No One Tells You bout Being a Product Manager at an Early Stage Startup

The Product Coalition

What No One Tells You About Being a Product Manager at an Early Stage Startup Over a year ago, I asked around, searched for books or articles, went to several talks but found very little advice on being a product manager at an early-stage startup. We didn’t have any documentation, processes, or guidelines to refer to.

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How to Use an Explainer Video in Your Product Marketing

Innovatemap

An explainer video can help you reveal a brand update, break down a new product concept, or focus on the value of a specific feature. Three ways to use explainer videos in your product marketing. It involved thinking through how these brand attributes could be implemented into its product. Reveal a new product or concept.

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Insight From Marty Cagan’s Coach the Coaches Workshop (Part 2)

The Product Coalition

This is especially true with product strategy, which is still an artifact that most CEOs haven’t seen a great one in action before. Marty created a guideline that resonates exactly with what I see: constant prioritization is needed when there is a lack of strategy. You are an inspiration for a better product world.

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Hiring Your First Product Manager

The Product Coalition

The first product manager in a startup is a critical role with immense impact on the startup’s success?—?both Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Shortly after I started, the CEO surprised me by saying I should hire a product manager.

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3 Pitfalls to Avoid When Setting Goals for Product Managers

The Product Coalition

Here is a new way to look at product management goals, and make them a useful tool for both you and your team. was the COO of a Series C startup. He was brought in as the startup entered hyper-growth and needed someone to help with all of that scaling. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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Product Strategy 101: It’s About Depth, Not (Just) Vision

The Product Coalition

That’s why although CEOs sometimes tell me that they want the vision to come from the product leader, I believe that what they usually mean is that they want the product leader to take their own larger vision and shape it into something that the entire company can work with to bring this vision to life. Make sure your paper works.

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Building a Multi-Dimensional Roadmap

The Product Coalition

Understand Your Core Values The product roadmap in a product company (as opposed to a services company, for example) sets the strategic direction of everything going on. In startups, it is actually the company roadmap. As such, it cannot be limited to include only the product-related parts like features and product KPIs.

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