The Product Coalition
JANUARY 16, 2022
When creating your roadmap, you need to consider what’s important to the company (not just to the product) and what is the best way to make progress across these multiple needs. These are the exact questions you need to ask when creating your roadmap. In startups, it is actually the company roadmap.
The Product Coalition
MAY 9, 2021
When I talk about roadmaps with younger product leaders, I often hear things like “we don’t need one, we are agile” or “why build a roadmap when things will surely change”. The roadmap sets the strategic direction of the company, and when built right it also doesn’t have to change that frequently, despite your agility.
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The Product Coalition
OCTOBER 21, 2018
I believe this constant change is the reason that people have become frustrated with roadmaps, and in some cases have even went so far as to declare the roadmap dead. For many product people, the roadmap is their first taste of business strategy. For new products this is finding the product-market fit.
Pragmatic Marketing
JULY 16, 2018
The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. But I can give you some guidelines that generalize the areas of accountability. The product marketing role is focused on current products and next products.
Pragmatic Marketing
JULY 16, 2018
The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. But I can give you some guidelines that generalize the areas of accountability. The product marketing role is focused on current products and next products.
Roman Pichler
APRIL 5, 2022
For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.
Mind the Product
MARCH 12, 2020
Product ops’ Primary Responsibilities: Engineering, design, product team communication / announcements / reinforcing process, policies, and practices. Maintaining templates, guidelines, how-to references and resources. The product ops person should have access to these and be able to direct people to the latest versions).
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