Handbook Marketing Onboarding KPIs Strategy 
Intercom, Inc.
DECEMBER 10, 2018
All your messaging is marketing, both before and after the sale. So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. This guide is for marketers interested in learning more about the tools of the trade and the various types of in-app marketing – and the ways to use them.
Gainsight
JUNE 17, 2022
If you’re considering implementing—or have already implemented—a product-led growth (PLG) strategy, one of the first things you should determine are the metrics you’ll need to measure success. . Here’s how to pick out the perfect metrics for product-led growth. .
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Gainsight
NOVEMBER 10, 2021
Product-led growth is launching SaaS companies to success faster than ever. Unfortunately, if you’re a product leader or manager who’s in charge of building your product-led growth strategy from scratch, you may feel overwhelmed. . Enter product analytics, the secret to building your own product-led machine.
Gainsight
AUGUST 5, 2022
While specialized CSMs may be asked to perform different metrics, objectives, and activities based on their industry or company, baseline CS skills have strong commonalities across all business segments. The first is to have a firm grasp of your industry, category, and product. Anywhere you find CS, there are CS professionals.
Gainsight
JUNE 11, 2021
The results are increased engagement, increased productivity, and better solutions. Turning Customer Interviews Into Tangible Features featuring Mike Belsito, Co-Founder of Product Collective and Organizer of INDUSTRY: The Product Conference at Product Collective.
The Product Coalition
JANUARY 26, 2024
In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. In the real world, product managers may have to start from scratch and quickly find something meaningful to work on. Twenty five mini-research ideas for finding something meaningful to work on.
Gainsight
NOVEMBER 10, 2021
If you’re a product manager or leader, it’s up to you to embrace change and dive into the most effective product growth strategy for the era. And in the modern SaaS world, that means mastering product-led success. . Ready for a primer on becoming a product-led growth pro? What is product-led success?
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