Product Innovation Educators
JANUARY 1, 2024
This sounds outrageous, but although it is challenging for corporations to innovate and get into a market ahead of a startup, it does happen far more often than we realize. Our second book, Corporate Explorer Handbook , says that as management consultants and academics we don’t know all the answers.
The Secret PM Handbook
AUGUST 22, 2016
Tools For What We Do. As a product manager, I’d like to find some tools that help me do my job. Markets – my segments, their problems, and how to reach them with my solution (and if they are big enough for me to make money). Revenue and profit – how my solution will generate top and bottom line dollars.
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The Product Coalition
JANUARY 11, 2023
When I start to learn about product management, it seems PMs do a lot of things related to data, research, user experience, and dealing with other teams such as design, engineering, etc. It is crucial for product managers and UX designers to communicate and collaborate to research customer needs and envision solutions.
The Secret PM Handbook
MAY 5, 2017
A big part of our job is finding these market problems, customer needs and desires. Let’s call it a “solution.”. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Which ones should you create solutions for.
Intercom, Inc.
DECEMBER 19, 2018
Intercom, the product, continued to develop at a fast pace with hundreds of new features big and small – from an entirely reimagined Messenger to a thriving Intercom App Store to next generation chatbots, Custom Bots and Answer Bot. Analytics, biz ops, marketing, sales, support, recruiting, finance, HR. All these other people.
The Secret PM Handbook
FEBRUARY 9, 2018
” Does your salesforce complain “We don’t get enough leads from Marketing, and the leads we get aren’t any good?”. It simply means the leads they are getting don’t need or want your solution. Marketing Uses Product Knowledge To Know Who To Target. The fact is that Marketing doesn’t decide who to target.
The Secret PM Handbook
AUGUST 11, 2017
Without doing some research, we have no idea whether this is an aspirin problem, or an operating room problem. Then I’d go do some research on onboarding. Are there any segments of our target market who are onboarding quickly? The Same Tools As Growth Hacking. appeared first on The Secret Product Manager Handbook.
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